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Kentaro 2009 02 11 CooperacióN Toyama
1. Research for Development at Microsoft Research India Kentaro Toyama Assistant Managing Director Microsoft Research India Cooperación 2.0 February 11, 2009 – Gijón
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6. Multidisciplinary Research Society Group Technology Individual Society Group Technology Individual Design Understanding Impact Understanding Impact Aishwarya Lakshmi Ratan – Public Administration and International Development Jonathan Donner – Communications Nimmi Rangaswamy – Social Anthropology Indrani Medhi – Design Kentaro Toyama (Group Lead) – Computer Science Rikin Gandhi – Astrophysics Saurabh Panjwani – Computer Science David Hutchful – Human Computer Interaction Bill Thies – Computer Science
11. Kelsa+ Microfinance & Technology IT and Microentrepreneurs Information ecology of very small businesses Potential of technology to support microfinance Microenterprise PC + mobile Mixed-method study Research only Text-Free UI Text-free user interfaces for non-literate users User interfaces PC Design User studies Guidelines Microfinance PC + mobile Qualitative studies Business analysis Research only Sample Projects Information access PC Qualitative study Usage analysis Pilot Featherweight Multimedia Paper and cheap electronics for low-cost multimedia General education Electronics HCI User studies Prelim research MultiPoint Primary education PC HCI User studies Software SDK Warana Unwired Digital Green Video and mediated instruction for agriculture extension Substitution of mobile phones for rural PC kiosks Agriculture Video Intervention Control trials Pilot Info systems Mobile Intervention Rural kiosks Pilot Free access PCs for low-income office staff Multi-user systems for computer labs in schools
12. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
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17. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
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22. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
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25. Evaluation Results 7 times more adoptions; 10 times more cost-effective, over classical extension 15 months: 13 villages, 3 nights a week, 1,000 regulars Sustained local presence Mediation Repetition (and novelty) Integration into existing extension operations Social homophily between mediator, actor, and farmer Desire to be “on TV” Trust built from identities of farmers and villages in videos Work by Rikin Gandhi, Rajesh Veeraraghavan, Kentaro Toyama
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27. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO