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Research for Development at Microsoft Research India Kentaro Toyama Assistant Managing Director Microsoft Research India Cooperación 2.0 February 11, 2009  –  Gijón
Outline ,[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object]
Microsoft Research India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microsoft Research India Sadashivnagar, Bangalore http://research.microsoft.com/india
“ Technology for Emerging Markets” ,[object Object],[object Object],[object Object],Computer-skills camp in Nakalabande, Bangalore (MSR India, Stree Jagruti Samiti, St. Joseph’s College) Research Group Goals
Multidisciplinary Research Society Group Technology Individual Society Group Technology Individual Design Understanding Impact Understanding Impact Aishwarya Lakshmi Ratan – Public Administration and  International Development Jonathan Donner – Communications Nimmi Rangaswamy – Social Anthropology Indrani Medhi – Design Kentaro Toyama  (Group Lead) – Computer Science Rikin Gandhi – Astrophysics Saurabh Panjwani – Computer Science David Hutchful – Human Computer Interaction Bill Thies – Computer Science
Research Sites Microsoft Confidential - Other projects studied - Our projects
ICTD Conference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE/ACM International Conference on  Information and Communication Technologies and Development UC Berkeley, site of  ICTD 2006
Outline ,[object Object],[object Object],[object Object]
Our Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],( ) Partnership NGOs, governments, local firms, communities
Kelsa+ Microfinance & Technology IT and Microentrepreneurs Information ecology of very small businesses Potential of technology to support microfinance Microenterprise PC + mobile Mixed-method study Research only Text-Free UI Text-free user interfaces for non-literate users User interfaces PC Design User studies Guidelines Microfinance PC + mobile Qualitative studies Business analysis Research only Sample Projects Information access PC Qualitative study Usage analysis Pilot Featherweight Multimedia Paper and cheap electronics for low-cost multimedia General education Electronics HCI User studies Prelim research MultiPoint Primary education PC HCI User studies Software SDK Warana Unwired Digital Green Video and mediated instruction for agriculture extension Substitution of mobile phones  for rural PC kiosks Agriculture Video Intervention Control trials Pilot Info systems Mobile Intervention Rural kiosks Pilot Free access PCs for low-income office staff Multi-user systems for computer labs in schools
Microfinance and  Technology MultiPoint Digital Green Partnership Pradan, Ujjivan,  Sanghamitra,  CCD, BASIX,  Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
Exploratory Studies  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microfinance and Technology Work by Aishwarya Ratan
[object Object],[object Object],Is Technology Always Worth It? $22,000/yr $1200/yr $150* $1000* 10% increase in  productivity  $2200  10% increase in  productivity  $120  Cost of technology may outweigh benefit. * Estimated amortized cost of device per annum including maintenance and support Microfinance and Technology
Can technology assist microfinance? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YES MAYBE? Difficult Microfinance and Technology
Current Status ,[object Object],[object Object],[object Object],[object Object],Ratan, Aishwarya. L. and Mahesh Gogineni. (2008, May).  Cost Realism in Deploying Technologies for Development . Paper presented at the Conference on “Confronting the Challenge of Technology for Development: Experiences from the BRICS”, Department of International Development, University of Oxford, 29-30 May 2008. Ratan, Aishwarya. (2006, December).  Deconstructing 4 Microfinance Myths . Microsoft Research Technical Report. Microfinance and Technology
Microfinance and  Technology MultiPoint Digital Green Partnership Pradan, Ujjivan,  Sanghamitra,  CCD, BASIX,  Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
PCs in Schools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MultiPoint Work by Joyojeet Pal, Meera Lakshmanan, Kentaro Toyama
Invention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MultiPoint Work by Udai Pawar, Kentaro Toyama, Rahul Gupta
Evaluation After MultiPoint Before MultiPoint MultiPoint Average number of words learned during PC usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Number of words learned under  MultiPoint roughly the same as with SS.
Current Status ,[object Object],[object Object],[object Object],[object Object],[object Object],Pawar, U. S., Pal, J., and Toyama, K. (2006) Multiple mice for computers in education in developing countries,  IEEE/ACM Int’l Conf. on Information & Communication Technologies for Development, ICTD 2006 . Pawar, U.S., Pal, J., Gupta. R., and Toyama, K. (2007) Multiple Mice for Retention Tasks in Disadvantaged Schools, In  Proceedings of ACM CHI’07 ,  ACM Press. http://thescooterlounge.com/images/124IndianFamily.jpg Sharing hardware not unusual in India MultiPoint
Microfinance and  Technology MultiPoint Digital Green Partnership Pradan, Ujjivan,  Sanghamitra,  CCD, BASIX,  Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ethnographic Investigation Photo: Rajesh Veeraraghavan Digital Green Work by Rajesh Veeraraghavn, Rikin Gandhi
Digital Green System Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Work by Rikin Gandhi, Vanaja Ramprasad
Evaluation Results 7 times more adoptions; 10 times more cost-effective,  over classical extension 15 months:  13 villages, 3 nights a week, 1,000 regulars Sustained local presence Mediation Repetition (and novelty) Integration into existing extension operations Social homophily between mediator, actor, and farmer Desire to be “on TV”  Trust built from identities of farmers and villages in videos Work by Rikin Gandhi, Rajesh Veeraraghavan, Kentaro Toyama
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current Status
Microfinance and  Technology MultiPoint Digital Green Partnership Pradan, Ujjivan,  Sanghamitra,  CCD, BASIX,  Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
Outline ,[object Object],[object Object],[object Object]
Key Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strongly recommended, but  some successful counterexamples exist.
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object]

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Kentaro 2009 02 11 CooperacióN Toyama

  • 1. Research for Development at Microsoft Research India Kentaro Toyama Assistant Managing Director Microsoft Research India Cooperación 2.0 February 11, 2009 – Gijón
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Multidisciplinary Research Society Group Technology Individual Society Group Technology Individual Design Understanding Impact Understanding Impact Aishwarya Lakshmi Ratan – Public Administration and International Development Jonathan Donner – Communications Nimmi Rangaswamy – Social Anthropology Indrani Medhi – Design Kentaro Toyama (Group Lead) – Computer Science Rikin Gandhi – Astrophysics Saurabh Panjwani – Computer Science David Hutchful – Human Computer Interaction Bill Thies – Computer Science
  • 7. Research Sites Microsoft Confidential - Other projects studied - Our projects
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  • 11. Kelsa+ Microfinance & Technology IT and Microentrepreneurs Information ecology of very small businesses Potential of technology to support microfinance Microenterprise PC + mobile Mixed-method study Research only Text-Free UI Text-free user interfaces for non-literate users User interfaces PC Design User studies Guidelines Microfinance PC + mobile Qualitative studies Business analysis Research only Sample Projects Information access PC Qualitative study Usage analysis Pilot Featherweight Multimedia Paper and cheap electronics for low-cost multimedia General education Electronics HCI User studies Prelim research MultiPoint Primary education PC HCI User studies Software SDK Warana Unwired Digital Green Video and mediated instruction for agriculture extension Substitution of mobile phones for rural PC kiosks Agriculture Video Intervention Control trials Pilot Info systems Mobile Intervention Rural kiosks Pilot Free access PCs for low-income office staff Multi-user systems for computer labs in schools
  • 12. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
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  • 17. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
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  • 22. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
  • 23.
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  • 25. Evaluation Results 7 times more adoptions; 10 times more cost-effective, over classical extension 15 months: 13 villages, 3 nights a week, 1,000 regulars Sustained local presence Mediation Repetition (and novelty) Integration into existing extension operations Social homophily between mediator, actor, and farmer Desire to be “on TV” Trust built from identities of farmers and villages in videos Work by Rikin Gandhi, Rajesh Veeraraghavan, Kentaro Toyama
  • 26.
  • 27. Microfinance and Technology MultiPoint Digital Green Partnership Pradan, Ujjivan, Sanghamitra, CCD, BASIX, Mahakalasam… CLT, Azim Premji Foundation, local gov’t schools, etc. GREEN Foundation, PRADAN, etc. Immersion Analyze process flow and costs Observe use of computers in rural schools Understand farmers' needs and capabilities Design None so far “ One mouse per child” Participatory video & mediated instruction Evaluation 238 students, against one PC per child 1 year, 20 villages, against classic extension Implementation Cost analysis spreadsheet available online New Microsoft product Spin off independent NGO
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