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Tweet
Success
@coolcatteacher
Slides and Links will be posted at
www.coolcatteacher.com/JRNC
Check out my new book Reinventing Writing and
Flattening Classrooms, Engaging Minds
Super Selfie Moment
Celebrate the joy by taking a selfie with a friend or
random stranger
Upload it to your favorite social media and tag it
#JRNC
Fantastic Tools for Schools
50+ ways to rock!
Vicki Davis, Teacher
Slides and Links will be posted at
www.coolcatteacher.com/JRNC
yearsTo get to 50 million subscribers
yearsTo get to 50 million subscribers
yearsTo get to 50 million subscribers
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
yearsTo get to 50 million subscribers
daysTo get to 50 million subscribers
daysTo get to 50 million subscribers
M arketing
A rts
R ecreation
E ntertainment
Modern Marketing Mix
•Traditional
•Digital
•Social
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Email Open Rates
•2002: 37.3%
•2005 26%
•2011 17%
Banner Click Through Rates
•Mid 90’s 3%
•2000’s .5%
•2010 .1%
“Email, banner, and search
engine results are going
down except for those who
have a social component”
Gary Vaynerchuk
@garvyvee
Mass MediaFROM
The Age of
Social MediaTO
The Age of
Marketing-Induced Consumer-to-Consumer
Word of Mouth Generates more than
X
The Sales of Paid Advertising
Customers Referred by
Other Customers have a
%
Higher Retention Rate
%
Of people choose to engage with brands
because they want to join
the community of brand fans
%
Of Millennials feel it is their responsibility
to help friends and family make
SMART PURCHASE DECISIONS
%
The percentage of a population holding an
unshakable belief to convince
the rest of the population to
ADOPT THE SAME BELIEF.
Brand Advocates are
%
More likely to be seen as a GOOD SOURCE
of information by people around them
A WORD-OF-MOUTH
recommendation is
the Primary factor behind
20-50%
Of all Purchasing Decisions
Social MediaYOU
May not be on
ChildrenBUT
Your
ARE
Social MediaYOU
May not be on
CustomersBUT
Your
ARE
Social MediaYOU
May not be on
MembersBUT
Your
ARE
Social MediaYOU
May not be on
BuyersBUT
Your
ARE
• Business
• Your Industry
• The Causes You Love
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
M arketing
A rts
R ecreation
E ntertainment
Examine our
“to be” list
before
we make our
“to do” list
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
My secret to Tweet Success
•Helpful
•Humorous
•Inspiring
•Entertaining
•Improve people’s lives
•Learn & ask questions
Man from Bangladesh on my plane
“This is your last generation of
prosperity because none of you want
to work. My friends and I are coming
here and taking all your jobs. Enjoy
your life.”
Facts for your future
Georgetown University Center on Education and the Workforce, December 2009
32
10 11 10
40
34 30 28
19
17
17
12
8
10 12
9
19 21 23
7 10 11 10
0%
20%
40%
60%
80%
100%
There Is Growing Demand For An Increasingly Educated Workforce
Workforce job requirements, by education level
1973 1992 2007 2018
Graduate
degree
Some
college
HS
diploma
HS
dropouts
Associate’s
degree
Bachelor’s
degree
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Every child in the UK age 5 and up
will be taught to program
every year starting in 2014
• 90% of US Schools have No Computer
Science Courses offered
• We will have a 1.4 million Computer
science jobs in the next 10 years with only
400,000 qualified candidates
code.org
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
INNOVATE
OR
depreciate
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Work smarter
•Twitter
•Buffer app
•Hootsuite
•Facebook
•Scheduler
Let’s Talk
workflow
•Twitter
•Buffer app
•Hootsuite
•Facebook
•Canva
A behind the scenes tour of how I tweet and share.
Are we shoveling coal on the
Titanic?
Students have a voice
Key New & Emerging Social Networks
•Facebook
•Twitter
•Linked In
•Pinterest
•Google Plus
•Vine
•Instagram
•Snapchat
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Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media
Do something today that your
future self will thank you for.
You are all influencers…
Tweet
Success
@coolcatteacher
Slides and Links will be posted at
www.coolcatteacher.com/JRNC
Check out my new book Reinventing Writing and
Flattening Classrooms, Engaging Minds

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Tweet Success: Secrets of a Twitter Teacher Rock Star for making the most of Social media

Hinweis der Redaktion

  1. Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?
  2. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  3. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  4. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  5. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  6. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  7. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  8. http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/
  9. Talk about Tweet Success but why should we care about Twitter or Facebook or any of this stuff?