6.63
LinkedIn Custom Solutions – Marketing
Solutions Catered to Meet Your Objective

The Approach
• A Social Media Advertising Strategy must be an extension/reflection of the Broader
Marketing Strategy of the organization
Repurchase
Trial
• It should engage at every stage of the customer acquisition process
and hence, deliver high ROI for an organization’s efforts
Liking
Knowledge
Awareness
Customer Acquisition Process
• LinkedIn gives you an opportunity to reach
influential and affluent audiences at every stage
in the customer acquisition process

Why LinkedIn?
150,000,000 MILLION MEMBERS WORLDWIDE.
5 MILLION MORE JOIN LINKEDIN EVERY MONTH.

Why LinkedIn?
The Accomplishers
Approx. 1 out every 4 LinkedIn users are
Directors, VP, Chief Executive Officers.

Why LinkedIn?
The Power of the Decision Makers
Over 80% of LinkedIn users
influence business decisions

Why LinkedIn?
1 out of 3 come for professional discussions / information gathering

Why LinkedIn?
39% have generated new business on LinkedIn

Why LinkedIn?
86% have ‘high confidence’ in LinkedIn information

Brands Utilizing Custom LinkedIn Solutions – The Achievers

The Solutions
LinkedIn Display Advertising • Prominent Placement
• Little Competition
• IAB Standard Units
• Rich Media Supported

The Solutions
Multiple Content Themes • Share video, tweets, blogs and more
• Use content to build loyalty
• Easy execution with RSS feeds
• Distribute via 300x250 and 160x600 units

The Solutions
Home Page Takeover
• All the ad spaces on the home page sold
to a single brand
• Ensures Maximum Visibility & Action

The Solutions
Promoted Polls
• Engage your Target Audience
• Learn What’s on their Minds

The Solutions
• LinkedIn Groups:
Sponsorships – Group Sponsorship Where like-minded
professionals share
advice and find answers
• Over 800,000
Groups
• 1,500 created
everyday
• Exclusive access to group/groups for
delivering custom media
• Beneficial when the objective is to reach a
specific community of like-minded people

The Solutions
Sponsorships – Answers Platform Sponsorship
• Reach professionals during their
critical decision making process

The Solutions
Sponsorships – Employee Profile Sponsorship
• Deliver relevant messages to
LinkedIn members any time they view
a profile of one of your employees

The Solutions
Custom LinkedIn Company Page
• Showcase relevant
products to relevant
audiences
• Drive Virality by getting
recommended for your
products & services

The Solutions
Custom LinkedIn Group
• A community of customers
• Daily communication
• Deliver engaging content
• Easy to moderate

The Solutions
Social Ads – Follow Company Ads
• Ads to acquire new followers, enabling
brands to subsequently engage them via
company status updates
• Recommended if the objective is to
transform LinkedIn Company Page into a
resource for sharing timely news & events
information or your newest
whitepaper/product feature

The Solutions
Social Ads – Join Group Ads
• Highlighting current relevant
conversations to increase membership in
groups
• Recommended for open groups to convert
weak social ties into strong tie

The Solutions
Social Ads – Gain Recommendations
• Creating valuable brand advocates by
showcasing existing endorsements and
inspiring additional recommendations
• The objective is to integrate into the
social graph of people already satisfied
with your offerings

The Solutions
Partner Messages YOUR MESSAGE HAND-DELIVERED TO YOUR SPECIFIC PROSPECTS

The Solutions
Social Applications Use LinkedIn’s professional API to target your audiences. Facilitate virality by
enabling LinkedIn professions to automatically share your content with their
connections.
Brand Implementation:
http://americanexpressin
dia.co.in/linkedin/
Brand Implementation:
https://linkedin.kornferry.
com

Targeting THE MOST ACCURATE WAY TO TARGET PROFESSIONALS ON THE WEB
Custom
Targeting
Options

Measurability THE USP of Digital Marketing + Effectiveness Over Offline Media
A detailed look at who saw your ads and who acted on them
• Profile-specific data about
your ads
• Learn which targets were
engaged
• Discover new audiences

What Else? – The Possibilities
• Opt for LinkedIn Audience Network – A collection of websites publishing high
quality content
• Ads are also shown on LinkedIn Today – LinkedIn’s own NEWS network
• Remarketing – Targeting people who have already visited your website

Pricing and Implementation
• These Solutions range from $2,000 to $50,000 depending on reach and
duration of the campaign
• Depending on the brand’s objective, a single or combination of these
solutions can be opted for, to drive engagement and leads along with
increasing brand equity

Conclusion
•Companies coming out with an IPO
•Public limited companies looking for investors/increase in stock price
• Real estate sector
•B2B Companies
•Financial sector
•Businesses selling products of high value
•Businesses selling products having high aspiration value
•Hospitality sector
•Automobile sector
•Large Management Associations
•Business looking to sell ad spaces

THANK YOU!
Contact Rohit Onkar
M: +91 9833641227 T: +91 22 2411 2836 rohit.onkar@convonix.com