Björn Owen Glad "Advertising and content marketing works best when they work together" during Power of Content Marketing in Warsaw, 28 May 2015. Björn will do a presentation about the strength of traditional advertising and content marketing working together to create great effect and reach the goals. Three different cases will show how the work can (and should) be done. Three take aways: - How to use traditional advertising to drive traffic to your content and gather a loyal audience. - How to take advantage and prolong the attention you get from investments in paid media. - How to create content that isn't just good enough but is fantastic and relevant to your audience.