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25 NEED-T
MARKETI
STANDARD BANNER
ADS HAVE A 0.12%
CLICK-THROUGH RATE.
mam M  N 
 ILL GEN E
MOBILE BANNER

ADS HAVE A
IN 2016, DIGITAL VIDEO
AD SPEND WILL EXCEED
TV AD SPEND FOR

THE FIRST TIME.
ADBLOCKING GREW BY
41% YEAR OVER YEAR
IN THE PAST 12 MONTHS.
DATA-DRIVEN
MARKETING LED

TO REVENUE
INCREASES FOR
57% OF MARKETERS.
28% OF USERS SAID THEY
TRIED TO HIDE THEIR
ACTIVITIES FROM
ADVERTISERS,  SECOND
ONLY TO CRIMINALS.
DIGITAL MEDIA
CONSUMPTION
HAS INCREASED

IN THE U. S.
SINCE 2013.
BY 2018, CHAT APPS WILL
MAKE UP 75% OF MOBILE
MESSAGING TRAFFIC SHARE, 
BUT ONLY 2% OF REVENUE.
OSITIVE
ONLY 12% OF MARKETERS
BELIEVE THEY HAVE
"HIGH-PERFORMANCE"
CONTENT MARKETING
ENGINES.
WMJCE 
SQMTENT THAN THEY
 N 21%.
FOR EVERY 100,000 FOLLOWERS
ON FACEBOOK,  ONLY 130
PEOPLE WILL CLICK ON AN
ORGANIC POST.
FOR 60% OF MARKETERS, 
PAY-PER-CLICK ADS
WERE MORE EFFECTIVE
IN 2015 THAN IN 2014.
45% OF MARKETERS STILL

DON'T FORMALLY EVALUATE THEIR
ANALYTICS FOR QUALITY AND
ACCURACY OR,  EVEN WORSE,  DON'T
KNOW IF T...
1/ I I’7:171*7iVI_fF5.I“’.4N
ARE EFFECTIVE.
:7: 7% QF DߤP| LAV
ADS ARE NEVER
SEEN  HUMANS.
MARKETE BLOG
ARE 13X LIKELY
TO GE ROI.
FRAUDULENT BOTS
WASTED $11.6 BILLION
OF AD SPEND IN 2014.
. I  W I J: if» ENFJI ’ 
A3 IT

 PUSH A SALE.
TWO-THIRDS OF READERS

HAVE FELT DECEIVED UPON
REALIZING AN ARTICLE OR VIDEO
WAS SPONSORED BY A BRAND. 

I501’)
56% OF MA
PERSONALI
DRIVES HI

RS CLAIM
ONTENT
GAGEMENT.
APPLE'S s  MAKES
up 55%  MOBILE
BROWSI HARE.
78% OF MARKETERS
ARE SATISFIED WITH
FACEBOOK ADS.
MORE THAN 92% OF
MILLENNIALS REGUARLY

WATCH DIGITAL VIDEO.
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FRAUDULENT BOTS WASTED $11.6 BILLION 25 Need-to-Know Marketing Stats

133.026 Aufrufe

Veröffentlicht am

FRAUDULENT BOTS
WASTED $11.6 BILLION
OF AD SPEND IN 2014.

Veröffentlicht in: Marketing
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