Why Do Kids & Teens
Love Snapchat?

Why Do Kids & Teens
Love Snapchat?
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Facebook has long maintained that
teens are not losing interest.
However, Q3 numbers show that
teens are leaving Facebook.
Instead, teens are adopting
Snapchat.
Snapchat has quickly risen to mass
popularity, much like Instagram.
Investors are taking notice and
Snapchat is likely to expand in
2014.

The Appeal of the Ephemeral
• Snapchat actually sees
350 million snaps per day.
• In comparison, Facebook
also sees 350 million
photos uploaded every
day.
• According to Josh
Constine at TechCruch,
kids and teens like
Snapchat because it is
ephemeral – the photos
and videos disappear after
10 seconds, leaving no
time for them to be
judged.

The Appeal of the Ephemeral
• Constine believes that kids
and teens see Facebook
the way adults seek
LinkedIn (as a more
professional space).
• Facebook also may be too
overwhelming for the
younger crowd, which is
gravitating toward singleservice social media apps.
• Facebook is also associated
with drama and
cyberbullying amongst
teens.

Is Snapchat Worth $4 Billion?
• Investors are raising
Snapchat’s monetary worth as
it rises in popularity.
• According to The Washington
Post, The current value of
Snapchat is between $3
billion and $4 billion.
• This is a large amount of
money for an app that does
not yet produce revenue.
• Figure is based on the current
market and the app’s
potential for growth.

Is Snapchat Worth $4 Billion?
• Tencent, a media holding
company from China, is
currently considering a
major investment in
Snapchat.
• This is a risk but it is not
without precedent –
neither Instagram nor
YouTube produced
significant revenue before
they were bought by
Facebook and Google.

Predictions for 2014
• Because it is following a
similar trajectory to
Instagram, it is likely that
Snapchat will eventually be
sold and monetized in 2014.
• According to CNN, the CEO of
Snapchat, Evan Spiegel, has
implied that in-app purchases
may be a way to monetize.
• Snapchat also has a new
feature called Snapchat
Stories where snaps last for 24
hours rather than the typical
10 seconds.

Predictions for 2014
• This platform could potentially
be used for advertisers.
• Snapchat would be an ideal
advertising platform for those
who market toward kids and
teens.
• Clothing retailers could send
snaps that promote new
products.
• Entertainment companies could
use the Snapchat Stories
feature to post video trailers
for new TV shows, movies, and
video games.

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