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Why Do Kids & Teens Love Snapchat

  1. Why Do Kids & Teens Love Snapchat?
  2. Why Do Kids & Teens Love Snapchat? • • • • • Facebook has long maintained that teens are not losing interest. However, Q3 numbers show that teens are leaving Facebook. Instead, teens are adopting Snapchat. Snapchat has quickly risen to mass popularity, much like Instagram. Investors are taking notice and Snapchat is likely to expand in 2014.
  3. The Appeal of the Ephemeral • Snapchat actually sees 350 million snaps per day. • In comparison, Facebook also sees 350 million photos uploaded every day. • According to Josh Constine at TechCruch, kids and teens like Snapchat because it is ephemeral – the photos and videos disappear after 10 seconds, leaving no time for them to be judged.
  4. The Appeal of the Ephemeral • Constine believes that kids and teens see Facebook the way adults seek LinkedIn (as a more professional space). • Facebook also may be too overwhelming for the younger crowd, which is gravitating toward singleservice social media apps. • Facebook is also associated with drama and cyberbullying amongst teens.
  5. Is Snapchat Worth $4 Billion? • Investors are raising Snapchat’s monetary worth as it rises in popularity. • According to The Washington Post, The current value of Snapchat is between $3 billion and $4 billion. • This is a large amount of money for an app that does not yet produce revenue. • Figure is based on the current market and the app’s potential for growth.
  6. Is Snapchat Worth $4 Billion? • Tencent, a media holding company from China, is currently considering a major investment in Snapchat. • This is a risk but it is not without precedent – neither Instagram nor YouTube produced significant revenue before they were bought by Facebook and Google.
  7. Predictions for 2014 • Because it is following a similar trajectory to Instagram, it is likely that Snapchat will eventually be sold and monetized in 2014. • According to CNN, the CEO of Snapchat, Evan Spiegel, has implied that in-app purchases may be a way to monetize. • Snapchat also has a new feature called Snapchat Stories where snaps last for 24 hours rather than the typical 10 seconds.
  8. Predictions for 2014 • This platform could potentially be used for advertisers. • Snapchat would be an ideal advertising platform for those who market toward kids and teens. • Clothing retailers could send snaps that promote new products. • Entertainment companies could use the Snapchat Stories feature to post video trailers for new TV shows, movies, and video games.
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