1.
Should You Write Your
Headline First or Last?

2.
Sincetimeimmemorial,afew
questionshaveperplexedmankind:
• Which came first: the
chicken or the egg?
• How many licks until
the center of a
Tootsie Pop?
• Should I write the
headline to my
article first or last?

3.
• As a content marketer,
you know that there’s
been a lot written on
why you should write
your content first.
• But there’s also been
an equal amount
written arguing the
opposite.

4.
Whetheryouwriteyourheadlinebeforeorafterwriting
thearticledependsonhowyouanswerthesequestions:
• Do I know what
I’m writing
about?
• What’s my goal?
• Do I have a clear
viewpoint yet?

5.
Whentowriteyourheadlinefirst:
• If you have a general idea
of your topic but don’t
know what specifically to
write about, then write the
headline first. Writing the
headline first will:
– Give you a clear vantage
point or spin for your
content
– Create a compelling
topic for the post
– Help you manage time by
brainstorming a topic and
title

6.
Whentowriteyourheadlinelast:
• If you already know exactly what to write about, then
write the content first. Then, you can craft a title that
reflects and grabs attention for the content.
Remember:
– It’s ok to write with a working title
– Put your passion over the process
– Allow your content to stand on its own – a headline is only
the gateway

7.
•How do you craft a
great headline?

8.
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marketing strategies applicable to
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