Developing an in-depth understanding of Google Webmaster Tools is an essential part of an SEO’s job. This post explains the basics for beginners, but also offers some advanced tips for seasoned SEOs.

1. How to Use
To Your Advantage

2. SEOs know that Google Webmaster Tools
are essential to a successful SEO campaign.
Webmaster Tools can help you to increase
your understanding of metrics and figure
out how to improve your SEO practices.
Especially if you monitor the tools regularly
(which you should), you can begin to
identify which SEO techniques are
beneficial and which are harmful to your
campaign.

3. For beginners, getting started with the program
can be challenging and confusing. Let’s discuss
the elements of Webmaster Tools that are most
critical for beginners to utilize.
But don’t worry – We’ll throw in some tips for
more advanced SEOs as well!

4. BasicSet-up
Getting set up with Webmaster
Tools is fairly simple.
Once you have verified your site,
the first step you want to take is to
modify your settings.
Advanced tip: Google recently
announced some updates to
Webmaster Tools, including the
ability to view more in-depth
information about who is verified
for your site.

5. Geographic target: this
setting assists Google in
identifying that your
services target, which is
crucial for local search!
Preferred domain: this tab
controls how Google
indexes your site,
depending on the URL and
your verification.
Crawl rate: this setting
allows you to limit the
crawl rate of Googlebot for
bandwidth purposes.
BasicSet-up

6. Advanced tip: focus on organic link building in order to
avoid Google’s spam warnings. Relationship marketing
is a great long-term link strategy.
There are several useful tools for controlling both
internal and external links, as well as unnatural
links that may hurt your rankings.

7. • Links to your site: this page
allows you to study an overview
of all links to your site, including
details about who is linking to you
and your internal link structure.
• Sitelinks: you can use this tool
for reputation management, since
more extensive sitelinks will help
to hide bad links.
• Unnatural link notifications:
also known as spam warnings,
these notifications will
immediately alert you to any
problems with Google.

8. While there is a specific optimization tab, there
are also other tools that assist in your
optimization efforts.
GettingOptimized
Advanced tip: use these
tools to inform your
content optimization, but
continue to focus on
producing clear, relevant
content.

9. • Optimization: this tool
mainly brings problems to
your attention that can be
successfully fixed.
• Fetch as Google: Ever
wanted to see how your site
appears to a typical searcher?
Here’s your chance!
• Search keywords: use this
tab as a part of your keyword
research strategy to find out
which keywords are directing
visitors towards your site.

10. • Pay close attention to the malware
tool, as it helps you spot code in
comments that Google sees as spam.
• Avoid messing with URL parameters,
because tiny mistakes can remove
your webpage from the rankings.
• Make sure that none of your pages
are blocked in the blocked URL tab.
Advanced tip: a new feature that
has SEOs buzzing is the Author Stats
tool, which explains your site’s
connections with various authors.
OtherImportantTools

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