Business blogs have the potential to increase leads by 100%. This post explores five essential qualities that each successful business blog possesses.

1. Does your
Business Blog
include these
5 Things?

2. Does Your Business Blog Include These 5 Things?
• Blogging for business has increased in the past
10 years. Since 2008, twice the number of
Fortune 500 companies have implemented a
business blog.

3. • Business blogs are
an important way
to connect with
your audience.
Business blogging
can lead to
increased brand
visibility,
consumer
engagement, and
lead generation.

4. • Successful business blogs should include
multiple contributors, images/video,
credible resources, time sensitive posts,
and a comment section.

5. #1 Multiple
Contributors
• Multiple contributors
add variety and a
fresh perspective to
business blogs.
Having multiple
contributors can help
ensure readers stay
on your site by
offering “something
for everyone.”

6. #2 Multimedia
• Images and video
receive the most
shares across
every social media
platform. Including
them in your blog
regularly can
increase reader
engagement and
help your content
go viral.

7. #3 Credible
Resources
• Every business blog
should include one or
two credible
resources. The
advantages include
increasing your
brand’s authority in
the industry and
providing readers
with information to
back up your blog.

8. #4 Time Sensitive Posts
• Time sensitive posts are a
great way to keep your
blog fresh. Incorporating
current events into your
blog content keeps
readers interested.
Adding time sensitive
content to your blogs can
be as easy as setting up
Google Alerts for industry
specific keywords.

9. #5 Comment Section
• Every business blog should have a comment
section. Adding a comment section allows
readers to start a dialogue with your business
while providing valuable feedback to help
perfect your blog content.

10. • Include these five things in your business
blog to help get your content read,
shared, and loved.

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