6 Creative Ways
Companies are Using Vine

6 Creative Ways Companies
Are Using Vine
• Vine is the mobile
Twitter app for creating
quick videos.
• More and more brands
are now using Vine for
marketing in creative
ways.
• Don’t just create videos,
but create videos that
engage with customers
and encourage sharing.

Engaging With Customers
• Honda asked users to tweet why they needed a new
car with the hashtag “#wantnewcar” and then
uploaded custom Vine videos on the same day in
response.
• Simon & Schuster encouraged users to pick their
#Fridayreads with “Reading Roulette,” a Vine video
showing different books.
#1

Showing New Products
• Taco Bell created a video
to promote their upcoming
Cool Ranch Doritos Locos
Tacos.
• Internet Explorer also
created a campaign called
“Not Your Father’s
Browser” that showed the
new features of IE 10 with
hilarious scenes.
#2

Going Behind the Scenes
• NBC News retweeted a Vine video of news
correspondent Keir Simmons traveling into the
Austrian Alps before a live broadcast.
• Marc Jacobs uses Vine to show followers the inside of
their headquarters and stores, along with employee
outfits and celebrity interviews.
#3

Making a Tutorial
– Oreo has published instructional videos with
creative ways to use their cookies.
– Lowe’s has used Vine for a series of 6-second home
improvement tips.
#4

Creating Contests
• Urban Outfitters was one of the first brands to do a
contest on Vine; they partnered with Converse and
users submitted Vine videos of themselves wearing
Chuck Taylor shoes to win prizes.
• Cadbury UK also used Vine to introduce a new
creation and had users retweet their video to win a
sample.
#5

Giving Educational Lessons
– General Electric led a #6secondscience
campaign to make science fun for kids.
– The San Francisco Zoo also posts educational
videos of their animals, such as the poison
dart frog.
#6

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Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!