In 2013, we celebrate 50 years of James Bond. With the latest installment (Skyfall), raking a billion dollars world wide while breaking records, it’s clear that the Bond brand has no signs of slowing down. Content creators can learn from Bond’s example by focusing on the story, sex appeal (even for serious businesses), and logo/branding.

1. 50 Years of Bond
50 Years
of
Brand Building
Examples

2. 50 Years of Bond
• Despite being 50 years old, the James Bond
series is stronger than ever before! Consider
the fact that the latest installment – Skyfall –
has grossed over $1.1 billion globally according
to box office figures.
So what’s kept the Bond installment so strong?
• Content creators and brand marketers should
learn from these marketing lessons.

3. A Simple Story
• Just because a story is simple, it
doesn’t mean it’s boring. With
stellar visuals and big concept
ideas, Bond is anything but
boring!
• But the story itself is simple:
Villains. Guns. Women. Audiences
can quickly latch onto the
formulaic storyline and champion
the main character.
• Remember, just because you use
a formula for your brand, it
doesn’t mean that you still can’t
deliver surprises.

4. A Classic Logo
• The 007 is easy to
recognize and matches
the “feel” of the Bond
brand.
• Keep in mind that
branding goes beyond
the logo! Remember that
twangy guitar theme
song? It’s an iconic part
of the 007 brand as well.
How are you branding your content or campaign?

5. Sex Appeal
• Numerous studies have shown
us that trust is a superficial
thing. Consumers trust and
like attractive people.
• Likewise, the Bond movies all
had an attractive lead with
plenty of attractive women.
Eye candy for everyone!
• Even if “sexy” isn’t
appropriate for your industry,
aesthetics matter.
• If consumers trust attractive
brands, do they trust yours?

6. Lower the Ego, Build The Brand
• James Bond has been played by 9 actors over the years.
Instead of relying on the celebrity name, the series has
focused on the strength of the character.
• Likewise, egos can rise in your marketing team. Keep the
brand in the forefront of all planning and discussion!

7. Staying
Relevant
• How is it that a 50 brand
is still relevant? Well, it’s
simple: They’ve kept up
with the times!
• By updating the
technology, fancy
cocktails, and even the
women, Bond is on the
cutting edge of culture,
not behind it.
• Likewise, your brand
should be a leader, not a
follower in its industry.

8. Stylish Bond, Successful Bond
• James Bond has always been
presented as a man with class
and style. This is part of the
reason his character is so
respected and admired.
• And again, let’s not forget
that people trust aesthetically
pleasing people.
• So how is your brand styling
itself to stay ahead of the
competition? Study companies
like Apple or car companies
that have to constantly update
styles to stay ahead.

9. Cross Promotions
• With the release of every Bond
film, there’s a flurry of media
attention. While you might not be
on Good Morning America anytime
soon, you can still cross promote
content through social media.
• Don’t forget your B2B
connections to promote
you as well!

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