WhatisContentMarketing?
"Content." It's the buzz word of the 21st century. But
what exactly is content marketing? Check out these
11 definitions for a better understanding...
11 Definitions from
Thought Leaders in the Content Industry

“Content marketing is any
marketing format that
involves the creation and
sharing of media and
publishing content in
order to acquire
customers.”
- Wikipedia

And…
“Content marketing is a marketing technique of creating and
distributing relevant and valuable content to attract, acquire,
and engage a clearly defined and understood target audience –
with the objective of driving profitable customer action.”
- Content
Marketing
Institute
“Basically, content marketing is the art of communicating
with your customers and prospects without selling. It is
non-interruption marketing.”

“Storytelling for Sales.”
-PushSocial

“Content marketing is a pull, rather than a push,
strategy. Content doesn’t interrupt, it attracts.”
-RebeccaLieb,AdvertisingAge

“Content marketing is a
strategic technique and
set of tactics to fulfill
business goals by using
content across the buyer’s
journey. Content
marketing is an integrated
part of an overall
marketing strategy,
whereby the focus is on
the needs, behavior,
tasks, signals, benefits,
interactions, touchpoints
and customer experiences
of target audiences and
buyer personas.”
-ContentMarketingExperience

“Content Marketing means creating and sharing
valuable free content to attract and convert
prospects into customers, and customers into repeat
buyers. The type of content you share is closely
related to what you sell; in other words, you’re
educating people so that they know, like, and trust
you enough to do business with you.”
-Copyblogger

“Content Marketing:
creating and distributing
digital assets for the
purpose of achieving
business results.”
-Eloqua

“Content marketing is publicly and freely sharing
information about your business and industry. It can
include text (blogs, ebooks, press releases and
tweets), video, audio and online events.”
- Bryan Haines

-CustomContentCouncil
“Custom publishing
marries the marketing
ambitions of a company
with the information
needs of its target
audience. This occurs
through the delivery of
editorial content – via
print, Internet, and
other media – so
intrinsically valuable
that it moves the
recipient’s behavior in a
desired direction.”

-BobBoiko,ContentManagementBible
“Content is information put to use.”

- Sam Decker, Mass Relevance
“Content Marketing is creating or curating non-product
content—be it informational, educational, entertaining,
etc.—and publishing it to contact points with customers to
get their attention, to focus on the topic around your
solution, and pull them closer to learning more about you.”

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