If you want to get more followers and clicks on Twitter, we’ve got a workflow that will help to do just that
Follow these easy steps to get the essence of your blog post and convert it into Facebook/Twitter/other social media images.
This presentation is based on this Contellio blog post:
http://contellio.com/blog/write-and-design-twitter-facebook-micro-content/
There's also infographic version:
http://www.slideshare.net/contellio/our-microcontentworkflowinfographic
And YouTube animation:
https://www.youtube.com/watch?v=J6UNbY__0nE
Find out more about Contellio at http://contellio.com where we repurpose existing content into new, exciting formats.
Contact us at hi@contellio.com
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Here’s our simple workflow
to create the most effective social
media images for your posts.
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Read your blog post out loud
and write down all sentences that define it.
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Choose 3-4 sentences that you think
catch the most attention.
2
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Prepare a series of 1024x512 images
with the sentences you chose.
3
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4
If you don’t know how to design these word bite
images go to Twitter, open any relevant hashtag,
and scroll through the list of tweets fairly quickly.
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Research hashtags relevant
to your content.
CONTENTMARKETING
SEO
SMM
CONTENT
GROWHACKING
BUSINESS
SOCIALMEDIA
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For every image you have,
prepare 3 different Tweets
Sample
After every storm…
Sample
… always comes…
Sample
… a rainbow.
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If you mention someone in the post (or even better
quote them), be sure to put that quote on the image
and use it as well.
Are you sure @Sample?
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Attach UTM tags to your links so you
know which image people clicked.
C L I C K H E R E
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P U B L I S H
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Now with everything ready – images,
blog posts – it’s time to post your Tweets.
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987654321
The whole point of having so many images
and correlating Tweets is to be ableto spread
them through time.
13. –Janek Jabłonka
This presentation is brought to you by repurposing experts from Contellio.Contellio
Contellio
facebook.com/contellio www.contellio.com@contellio
Don’t know what repurposing is?
It’s transforming your existing content into new, exciting
formats. Just like this post become this presentation.