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Hostel consulting

  1. 1. Hotel&assets&specialists& PHG!HOTELS & RESORTS!
  2. 2. We#work#with#you#to#make#your#hotel#project#a#success#
  3. 3. 2# About&PHG&Hotels&&&Resorts& & PHG#was#founded#in#2009#with#the#objec>ve#of#delivering#a# personalised#and#pragma>c#consul>ng#service#in#the#hospitality# space,#as#opposed#to#the#prevalent#more#generic#service#coming# from#the#big#firms.# The#two#partners#of#PHG,#Javier#Torres#and#Ivar#Yuste,#have#held# execu>ve#posi>ons#in#hotel#chains#and#hence#can#offer#down#to# earth#solu>ons#based#on#first#hand#experience#acquired#during# decades#of#working#in#hotels#opera>ons#and#hotel#asset# management.# # Who&are&our&clients?& & Due#to#our#focus#and#size,#PHG#can#afford#to#take#a#tailorMmade# approach#to#hotel#consul>ng#solu>ons#for#each#client.#We#make# sure#we#run#an#accurate#understanding#of#the#clients#requirements# which#allows#us#to#put#forward#very#personalised#collabora>on# proposals.#Our#services#are#specifically#geared#towards:# # •  Hotel#chains# •  Hotel#owners# •  Banks#and#other#financial#ins>tu>ons# •  Investment#funds#and#REITs# •  Mutual#funds# •  Family#offices# •  Private#investors#and#high#net#worth#individuals# •  Building#companies#and#real#estate#companies# •  Ins>tu>onal#investors#and#public#bodies# # # #
  4. 4. 3# Our&services& & The#four#main#areas#of#our#work#in#hospitality#consul>ng#are#as# follows:# # Financial&services& # PHG#offers#its#industry#knowMhow#as#hotel#consultants#to#clients# such#as#hotel#owners,#family#offices,#investment#funds,#real#estate# groups#and#investors#in#general.# # •  Debt#structuring# •  Asset#and#hotel#development#feasibility#studies# •  Divestures# •  Contract#nego>a>on#with#hotel#chains#and#property#owners# •  Operators,#banks,#investors#and#funds#rela>ons# •  Hotel#operator#search#and#selec>on# •  Hotel#asset#reposi>oning# •  Asset#SWOT#analysis# # Hotel&asset&management& # Your#company#can#leverage#our#track#record#in#asset#management# and#opera>onal#turnaround#in#EMEA#and#the#Americas.# # •  Hotel#advisory#services#to#banks#and#financial#ins>tu>ons# •  Hotel#Asset#management#programmes# •  Asset#valua>ons# •  Technical#support# •  Audit#programmes# •  Divestures#consul>ng#and#management# •  Interim#hotel#property#management#
  5. 5. 4# Shared&ownership& # At#PHG#we#have#rolled#out#shared#ownership#business#units#within# established#hotel#groups,#both#in#Europe#and#in#Latam.# # •  Vaca>on#clubs#sales#&#marke>ng#management#programmes# •  Feasibility#of#condoMhotel#models,#>meshare,#frac>onal# ownership,#private#residence#clubs,#etc.# •  Product#design# •  Sales#&#marke>ng#outsourced#services# # Hotel&asset&transac6ons& # We#are#a#brokerage#firm#that#is#specialised#in#adding#value#to# assets#in#a#very#pragma>c#way.#Our#goals#as#hotel#experts#are#your# goals.# # •  Hotel,#resort,#leisure#parks#and#casino#transac>ons# •  Hotel#reposi>oning# •  Hotel#Investment#/#divesture#mandates# •  Hotel#management#services# & & Our&work&vision& & The#current#climate#of#scarcity#of#financing#and#weak#consumer# demand#makes#quite#challenging#carrying#out#opera>ons#with# hotel#assets.#However,#the#stage#of#the#cycle#where#we#are#in#at# this#precise#moment#is#the#appropriate#one#to#secure#value#added# posi>ons#for#the#various#hotel#players#ac>ng#in#the#market.# PHG#puts#forward#more#than#30#years#experience#in#hotel#asset# management#and#financing#opera>ons,#investment#and#divestures# with#banks#and#investment#funds#in#EMEA,#the#Caribbean#and# North#America.# Using#a#personalised#vision,#our#partners#demonstrate#a#flexible# and#down#to#earth#focus#no#longer#available#in#larger#firms.#We# would#rather#adopt#crea>ve#approaches#to#engagements,#gebng# involved#with#our#clients,#rather#than#trea>ng#projects#in#a#more# conven>onal#and#standard#way.# # #
  6. 6. 6# & & & & & & Javier&Torres,&Partner& & Prior#to#coMfounding#PHG#in#2009,#Javier#Torres#has#been#the#Hotel# Investment#Officer#for#Spanish#real#estate#Group#Metrovacesa#for# the#past#15#years,#par>cipa>ng#in#the#acquisi>on#and#management# of#more#than#40#hotel#proper>es#in#Spain#and#France.#Javier#has# been#responsible#for#the#roll#out#and#management#of#the#first# Holiday#Inn#franchises#in#Spain.#Metrovacesa#is#listed#in#the#Madrid# stock#exchange.# # Before#joining#Metrovacesa,#Javier#has#held#a#number#of#execu>ve# posi>ons#in#a#variety#of#groups:#Chief#Opera>ng#Officer#and# Advisor#Partner#for#Dagufer,#an#advisory#company#with#clients#in# the#construc>on,#banking#and#real#estate#sectors,#Hotel# Investment#Officer#for#Riu#Hotels#&#Resorts,#Managing#Director## and#Opera>ons##Director#for#Iberotel,#a#hotel#chain#with#more#than# 30#proper>es#in#Spain,#Turkey#and#Tunisia#and#Managing#Director# of#Hotelera#Dianense.# Javier#has#also#been#General#Manager#at#numerous#proper>es#for# the#hotel#chains#Sol#Meliá#and#Hotasa,##and#General#Manager#of# two#hotel#proper>es#with#a#casino.#He#has#held#creden>als#for#10# years#from#the##Na>onal#Gaming#Commission.# # Javier#is#currently#responsible#for#the#Asset#Management#and# Investment#area#of#PHG,#both#at#hospitality#level#an#at#shared# ownership#level.#He#par>cipates#very#ac>vely#in#management#and# quality#control#aspects#of#the#opera>ons#deployed#by#PHG.#His# latest#achievement#has#been#to#leverage#his#banking#experience#to# launch#a#Hotel#Recovery#Services#prac>ce#oriented#towards#the# support#of#financial#ins>tu>ons#in#the#recovery#of#hotel#assets# acquired#through#mortgages.# # Javier#is#a#very#respected#and#well#known#speaker#at#hotel# investment#forums#in#Spain.# # #
  7. 7. 6# & & & & & & Ivar&Yuste,&Partner& & Prior#to#coMfounding#PHG#in#2009,#Ivar#has#held#several#business# development#roles#in#the#travel#&#hospitality#space#in#Europe,# North#of#Africa,#Middle#East,#Asia#and#La>n#America.#Most# recently,#he#was#Managing#Director#of#Corporate#Development# and#Member#of#the#Execu>ve#Commigee#at#BlueBay#Hotels#&# Resorts,#the#hospitality#division#of#the#Marsans#Group,#the#largest# tourist#conglomerate#in#Spain.# In#his#development#role,#Ivar#was#instrumental#in#the#growth#of#the# 4#&#5#star#brand#BlueBay#Hotels#&#Resorts##in#the#Mediterranean# and#La>n#America#as#well#as#in#the#crea>on#of#the#vaca>on#club,# BlueBay#Vaca>on#Club#in#America#and#Europe.# # Previously,#Ivar#was#Director#of#Business#Development#in#EMEA# with#RCI#(Resorts#Condominium#Interna>onal),#NorthCourse# Leisure#Real#Estate#Solu>ons#and#Hotel#Dynamics,#three#companies# under#the#Wyndham#Worldwide#umbrella.#Wyndham#Worldwide#is# the#world’s#largest#hotel#franchisor.# In#his#role#as#Director#of#Business#Development#with#RCI#in#EMEA,# Ivar#has#supervised#the#largest#resort#opera>ons#in#Europe.#He#has# also#performed#consul>ng#work#for#the#evalua>on#of#vaca>on# ownership#business#models#with#established#hotel#chains#and#real# estate#groups#in#Spain#and#France.# # Ivar#has#also#worked#in#business#and#opera>ons#development# func>ons#for#companies#in#the#tourism#space#such#as#SITA,#Sabre,# Spanair#and#Con>nental#Airlines.#He#is#a#speaker#at#hospitality# events#and#is#fluent#in#French,#Spanish#and#English.#He#holds#an# MBA#from#The#University#of#Chicago#Booth#School#of#Business.#
  8. 8. PHG!HOTELS & RESORTS! PHG Hotels & Resorts Lagasca, 26 – 2 D 28002 Madrid Spain email: phg@phghr.com www.phghr.com

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