Users are interested in having an activity element ("Burn It") integrated into the Food Compass.

1. Team Food Compass

2. Hypothesis
Users are interested in having an activity
element ("Burn It") integrated into the Food
Compass.
Team Food Compass

3. Online Surveys
We posed this hypothesis to a limited number of
respondents via an online survey.
Team Food Compass

4. Team Food Compass

5. Team Food Compass

6. Team Food Compass

7. Team Food Compass

8. Overview
The survey results, albeit limited, validated the hypothesis
that activity tracking is a desired feature. We consider
having this feature be a Premium Upgrade to drive
revenue. Users will be offered access to the “Burn It” index
for an additional monthly fee, where they’ll receive
exercise recommendations based on meal consumed.
Team Food Compass

9. Summary
Hypothesis Validated.
Team Food Compass