An overview of my PhD process for Masters of Design Students, University of Dundee, Scotland.

1. Research Methods Presentation
Tuesday 24th September, 2011
Duncan of Jordanstone, Dundee University
Jen Ballie PhD Student
Chelsea College of Art & Design, University of the Arts, London
Email: j.ballie1@arts.ac.uk

2. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Contents
CONTENTS PAGE
PhD overview - WHAT? WHY? WHO?
Methods & Process - HOW?
Project 1 & 2
The Challenges
The Results - what is my original contribution?
Re ections & advice
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

3. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
PhD Overview
Over Consumption
The Fashion Industry is worth an estimated £300 billion positioning it as the 6th largest global industry.
• Each year UK fashion consumers spend an average £23 billion (2 million tonnes of clothing)
• 1/5 of these purchases are within the fast/discount sector (characterised by low cost, short lifetimes garments)
• 1.2 million tonnes of these purchases are sent to land ll.
The Sustainable Clothing Roadmap (2009)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

4. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
PhD Overview
"I believe a desirable life depends on
our deliberately choosing a life of
action, over a life of consumption, on
our engendering a life style that will
allow us to be spontaneous,
independent, yet related to each
other, rather than maintaining a
lifestyle which only allows us to
produce and consume.”
Ivan Illich (1973)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

5. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
PhD Overview
www.oldisthenewblack.org
What is the role of the designer?
“By habit, we make user-friendly stuff – so simple that we never let users know how it works or what the true cost is.
But we need to design agency and involvement. We need to design for inclusion, repair, co- innovation, and to
involve many more stakeholders as agents and actors”
Dr Otto von Busch (2010)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

6. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
Tools For Conviviality
“Designers have been traditionally know as aesthetic finishers of ideas... Rather than serving as the reproductive
organ of a consumer society, the designer mindset needs to be cultivated to create new methods and tools which
enable people to become empowered and willing to actively contribute to the design of their life and community.”
Ivan Illich (1973)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

7. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
1. “Co-creativity requires that one believes that all people
are creative. This is not a commonly accepted belief...”
2. “When we acknowledge that different levels of creativity
exist, it becomes evident that we need to learn how to
offer relevant experiences to facilitate people’s expression
of creativity at all levels”
Liz Sanders | Make Tools (2011)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

8. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
“The notion of participatory design has the potential to identify a new role for the fashion consumer that aims to
promote sustainability by shifting from global to local, from consuming to making and from illusion to imagination.”
Dr Kate Fletcher (2008)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

9. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
The Democratisation of Design
“When the high cost of prototyping can be diffused very widely, the result democratises the opportunity to create.”
Eric Von Hippel (2008)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

10. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

11. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Project 1: The Shared Scarf Project
Methods & Processes - HOW?
1
Project
1
Public Interaction
2
Pilot 6
5
3 1. co-design workshop
2. co-design workshop
3. co-design workshop
4. co-design workshop
5. market stall - DESIGNERS|MAKERS
4
6. interactive exhibition - Future Everything 2011
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

12. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Process
Think Make Style Share
Design Thinking Re- ne concept Tweet Tags
Brainstorming Quick & Dirty Prototyping think about how it will be used? Blog / website
Cultural Probes scenarios Community
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

13. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
THINK
Design Thinking
Design games to prompt conversation & collaboration
Mindful concept generation
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

14. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
MAKE
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

15. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
STYLE
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

16. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
SHARE
online interaction
www.thesharedscarfproject.com
Twitter @sharedscarves
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

17. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
Capturing data from different perspectives
Auto-Documentation
A disposable camera and ip camera are placed in the middle of the table and all participants are encouraged to take turns capturing
data. This captures and collects data from their viewpoint.
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

18. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
2
Project
Project 2: DRESS UP/DOWNload
Public Interaction
1
Pilot
3 4
OPEN DESIGN SPACE
2
1. co-design workshop
2. co-design workshop via skype
3. online interaction
4. interactive showcase / workshop
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

19. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Process
Pilot - running test sessions and producing prototypes
www.dressupdownload.com
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

20. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
Pilot - running test sessions and producing prototypes
“The value of a prototype arises from how productively people interact around its iterations over
time.”
Schrange (1999)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

21. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
The V&A, Friday Night Late, August 2011
Playful Participant Interaction
Bringing groups together
Collecting research data through hands on experiences
Low delity prototypes - an open invitation to play / large groups of participants
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

22. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Methods & Processes - HOW?
Playful Participant Interaction
Drop in workshop - inviting public participation
Crowdsourcing nale
Co-product Collective collection
www.dressupdownload.com
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

23. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Challenges
“If I had asked people what they wanted they would have asked for a faster horse.”
Henry Ford
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

24. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
The Results
So what?
What is your original contribution and
how do you present it?
Written Thesis
• ortfolio of design-led practice
P
• n interactive tool kit
A
• series of scenarios / business models to illustrate “how-to”
A
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

25. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Reflections & Advice
Share & Connect
Identify your peers and support each other
Through TFRC we do presentations via skype, PhD seminars and events.
But identify and connect with peers beyond your institution/ research centre
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

26. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Reflections & Advice
Sketchnotes: Visual Note taking
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

27. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture?
Thank You!
Any Questions?
twitter @jenballie
email: jenjballie@gmail.com
www.jenballie.com
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011