iBeacons open up new exciting opportunities to interact with your customers and your users, both in the consumer space as well as in the enterprise. Micropositioning outdoor as well as indoor with high precision that delivers context awareness without user interaction.

1. c.svensson@cgi.com, @connysvensson
Conny Svensson
Managing Architect and Strategist Mobility
iBeacons - new opportunities

2. “We believe that mobility is a basic human right
that can revolutionize processes and deliver
exceptional user value in a new way
that hasn’t been possible before”

3. Regular GPS positioning drawbacks
— Battery usage, only outdoor, not precise

4. iBeacons are Bluetooth LE
transmitters. They are pretty
dumb and only emits a
unique identification tag.
They can be placed both
indoor and outdoor.
Distance up to 70m

5. Many vendors and form factors

6. Compatible devices will pick up the signal
— Bluetooth must be enabled
Three zones:
Immediate, Near, Far

7. Grab your customers at the entrance
— Greet them and give them a reason to come in

8. Mark strategic locations
— Put a beacon where you want to
interact with your customers or users

9. Mark strategic locations
— Put a beacon where you want to
interact with your customers or users

10. Mark strategic locations
— Put a beacon where you want to
interact with your customers or users

11. Mark strategic locations
— Put a beacon where you want to
interact with your customers or users

12. Mark strategic locations
— Put a beacon where you want to
interact with your customers or users

13. Context driven payments

14. Apple eats their
own dogfood!

15. Macy’s help their customers
in-stores with iBeacons

16. Major League Baseball
uses this in 20 stadiums

17. “The total value of the global real-time mobile
location-based advertising and marketing
market will grow from € 1.2 billion in 2013 at
an annual growth rate of 54% to € 10.7 billion
in 2018. This will then correspond to 38.6%
of all mobile advertising and marketing.”
- Analyst firm Berg Insight

18. This is not an new
opportunity to spam your
customers with things they
don’t want!
There needs to be a clear
user value!

19. CGI Mobility Framework
Security&Policies
LifecycleManagementLifecycleManagement
Data & Service Layer
Enterprise Service Bus / Gateway
ERP Storage Cloud
Innovation&Strategy
User & Business Values
User
Experience
Statistics &
Analysis
Business Case
& Processes
Mobile Solutions
App & Web
Development
CGI IP
Solutions
Test
Mobile Enterprise Application Platform
Mobile Infrastructure
Devices &
Platforms
Mobile
Networks
Mobile Device
Management
CGI IP
Solutions

20. Company
Enterprise
Systems
Immediate
Near
Far
0.5m
2m
50m
BI Reports
Beacons
Beacon Platform

21. The user can move between
the physical world and the
digital world seamlessly

22. What could we measure in
a place like this?

23. What could we measure in
a place like this?

24. CGI Beacon Platform
Micropositioning and context awareness
c.svensson@cgi.com, @connysvensson