SlideShare ist ein Scribd-Unternehmen logo
1 von 60
Downloaden Sie, um offline zu lesen
Keeping Ahead of the Curve
          Part 2
     Social Media
                       by Connie Crosby
                Crosby Group Consulting
        CADTH 2012 Symposium Workshop
                   Ottawa, April 15, 2012
Agenda

• Social Media Overview
• Healthcare Examples
• Planning Framework
• Risks & Policy
Social Media
 Overview


                                             Apollo 11 Mission Image - 1969,
                                              from NASA on The Commons
       http://www.flickr.com/photos/nasacommons/5052744574/in/set-72157625096855580
Facebook
•   more than 500 million active users

•   (almost 700 million according to Inside Facebook)

•   50% log in on any given day

•   Canada: 16.8 million users




                                Sources: Facebook, August 2011
                               and Inside Facebook, June 12, 2011
                           4
Twitter

•   Over 200 million users (100 million “active” users)

•   200 million messages (“tweets”) sent per day

•   13.7% of Canadians are active users




                        Sources: Twitter, June & September 2011
                              and Digital Journal, December 2010
                           5
LinkedIn

•   “world largest professional network”

•   more than 120 million members

•   Canada: 4 million members




                             Source: LinkedIn, August 2011

                         6
YouTube

•   Canada: 17.6 million active users

•   71% of Canadian Internet users versus 55% of US
    Internet users

•   2 billion videos viewed by Canadians in Nov. 2010



                                  Source: comScore, January 2011
                              7
Google Plus
•   launched end of June 2011 in closed beta

•   open beta in September 2011

•   reached 20 million users after 3 weeks;
    67 million by November 2011

•   over 800k Canadian users after 3 weeks
    (now 2 million+?)


                                  Sources: comScore, July & Dec 2011,
                                           Google Plus blog
                              8
Use in Canada
                   (millions of users active in the past month)


                                                                           20



                                                                          15



                                                                          10



                                                                      5

         Google+
                    LinkedIn
                                 Twitter                              0
                                               Facebook
                                                            YouTube
Note: data from various sources
                                           9
Organizational use
   (examples)
Facebook
   11
Facebook
LinkedIn
   13
LinkedIn
   14
Twitter
   15
YouTube (video)
       16
Twitter
   17
Google+
Blogs




19
Flickr: The Commons
         20
Smithsonian Institute on Flickr
               21
Wikis
  22
Wikis
  23
Social bookmarking
        24
Delicious - stacks
RSS (feeds) / XML
        26
27
RSS feed example
RSS feed example
       29
• monitoring
• re-feed to other websites
• combine and filter for specific feed


                     30
• blogs
• news sites
• alerts from Google and others


                    31
Monitoring tools - Google Reader
               32
Planning Framework
CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012
Learn
• Use social media yourself
• Study relevant case studies
• Educate senior executives
• Hear from practitioners
• Explore the latest trends
Engagement
Listen
• Identify relevant social media monitoring
  tools
• Learn how you can best use the tools
• Discover what’s said about you and your
  market
• Find relevant communities and
  conversations
• Uncover key influencers
Engage in Conversation
• Enter the conversation
• Provide relevant content
• Add value to communities
• Engage with influencers
• Respond positively
Measure and Refine
• Set relevant measures of success
• Monitor measures
• Capture and communicate success stories
• Report to senior executives
• Refine your strategy measures
Strategy
Development
Prioritize Objectives
• Improve customer engagement
• Enhance brand and reputation management
• Accelerate customer-driven innovation
• Attract talented employees
• Increase sales
Establish Governance
• Identify opportunities
• Understand risks
• Clarify risk of NOT engaging
• Set clear social media policies
• Communicate policies internally
Define Activities
• Define first and subsequent phases
• Target initial platforms
• Identify resources required
• Establish responsibilities and time
  commitment
• Link to offline marketing activities
Develop Capabilities
• Identify internal ‘champions’ for social
  media
• Train and support champions and staff
• Keep abreast of developments
• Establish pilot program
• Develop a culture of responsible
  transparency
Planning & best practices

•   Thinking strategically

•   Needs of specific audiences (children, seniors,
    First Nations and Francophone, to name just a
    few)

•   Measuring success

•   Resources needed

•   Policy
Risks & Policy
Privacy & new
         technologies

• 48% of Canadians “somewhat concerned”
• 42% “very concerned”
• identity theft identified as biggest concern

             Source: Canadians and Privacy report, Ekos, 2009
                http://www.priv.gc.ca/information/survey/2009/ekos_2009_01_e.cfm#sec4_3
                             47
• The more in control over their own data,
  the more personal information people are
  willing to give away.




                 - Dr. Alessandro Acquisti, Carnegie Mellon,
                  at Insights on Privacy event, February 2011


                      48
What risks are you
concerned about?
Risks identified by attendees
 •   opening up comments
     (negative comments)

 •   legal concerns

 •   maintaining dialogue in a
     timely fashion

 •   third party comments -
     liability/obligations

 •   patient confidentiality

 •   Access to Information
     requirements for
     internal social media
More
  Risks identified by attendees
       •   if you are not online, no way
           to respond (risk of not
           participating)

       •   expectations of new staff

       •   do you own your own
           content? Protect your
           organization’s intellectual
           property

       •   workload

       •   language, tone of voice

       •   creating a unified voice

       •   being taken out of context
Mitigating risks - some
          thoughts
• Set and post a policy for comments on
  your social media sites (blogs, Facebook,
  etc.) in advance; monitor comments
• Start small and add gradually as you
  incorporate into workflow of staff
• Consider in advance who will respond to
  various types of comments and how
  - e.g. what about during a crisis?
• Do read the terms of service for social
  media sites
Policy -
  employee guidelines
• identity transparency
• personal responsibility
• confidentiality
• common sense

                     53
Policy - best practices for
     organization use
 • tone, quality
 • trust-building
 • oversight; escalation and resolution
 • staff training
 • HR use
                       54
Social Media Guidelines Checklist
http://www.charleneli.com/resources/social-media-policies-
                        directory/
                            55
socialmedia.policytool.net
CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012
Want more on the Social Media Strategy
Framework?

Consider the Introduction to Social Media for
Organizations course I co-teach with Daniel Lee via
the iSchool Institute at the University of Toronto:
http://www.plc.ischool.utoronto.ca/coursedescription.asp?courseid=269
Effective Blogging for Libraries
by Connie Crosby
The Tech Set series,
Neal-Schuman Publishing
http://www.neal-schuman.com/ebl

Available in Canada via the OLA Store
www.accessola.com/olastore/
Thank you!

           Connie Crosby
Crosby Group Consulting
    http://crosbygroup.ca
 connie@crosbygroup.ca
          @conniecrosby
           @crosbygroup
            416-919-6719
                       60

Weitere ähnliche Inhalte

Was ist angesagt?

Making Sense of the Future
Making Sense of the FutureMaking Sense of the Future
Making Sense of the Futurelisbk
 
VU University Amsterdam - The Social Web 2016 - Lecture 2
VU University Amsterdam - The Social Web 2016 - Lecture 2VU University Amsterdam - The Social Web 2016 - Lecture 2
VU University Amsterdam - The Social Web 2016 - Lecture 2Davide Ceolin
 
VU University Amsterdam - The Social Web 2016 - Lecture 6
VU University Amsterdam - The Social Web 2016 - Lecture 6VU University Amsterdam - The Social Web 2016 - Lecture 6
VU University Amsterdam - The Social Web 2016 - Lecture 6Davide Ceolin
 
Medical Center Employee Relations Association
Medical Center Employee Relations AssociationMedical Center Employee Relations Association
Medical Center Employee Relations AssociationLee Aase
 
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social MediaHow to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social MediaStockholms stadsbibliotek
 
VU University Amsterdam - The Social Web 2016 - Lecture 5
VU University Amsterdam - The Social Web 2016 - Lecture 5VU University Amsterdam - The Social Web 2016 - Lecture 5
VU University Amsterdam - The Social Web 2016 - Lecture 5Davide Ceolin
 
Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)
Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)
Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)Lora Aroyo
 
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...Dlazarow
 
Research Paper - Facebook
Research Paper - FacebookResearch Paper - Facebook
Research Paper - FacebookGuiM _
 
Facebook Analysis and Study
Facebook Analysis and StudyFacebook Analysis and Study
Facebook Analysis and StudyOuriel Ohayon
 
Value and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projectsValue and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projectsWeb2LLP
 
Social media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersSocial media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersWeb2LLP
 
Social media: Choosing the Most Successful Tools
Social media: Choosing the Most Successful ToolsSocial media: Choosing the Most Successful Tools
Social media: Choosing the Most Successful ToolsWeb2LLP
 
Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web2LLP
 
Managing and measuring social media coventry combined
Managing and measuring social media coventry combinedManaging and measuring social media coventry combined
Managing and measuring social media coventry combinedWeb2LLP
 
Press Training
Press TrainingPress Training
Press Trainingadammint
 
MyCharityConnects Montreal - Online Philanthropy [2011-03-24]
MyCharityConnects Montreal - Online Philanthropy [2011-03-24]MyCharityConnects Montreal - Online Philanthropy [2011-03-24]
MyCharityConnects Montreal - Online Philanthropy [2011-03-24]CanadaHelps / MyCharityConnects
 
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And LimitationsThierry Nabeth
 

Was ist angesagt? (20)

Making Sense of the Future
Making Sense of the FutureMaking Sense of the Future
Making Sense of the Future
 
VU University Amsterdam - The Social Web 2016 - Lecture 2
VU University Amsterdam - The Social Web 2016 - Lecture 2VU University Amsterdam - The Social Web 2016 - Lecture 2
VU University Amsterdam - The Social Web 2016 - Lecture 2
 
VU University Amsterdam - The Social Web 2016 - Lecture 6
VU University Amsterdam - The Social Web 2016 - Lecture 6VU University Amsterdam - The Social Web 2016 - Lecture 6
VU University Amsterdam - The Social Web 2016 - Lecture 6
 
Medical Center Employee Relations Association
Medical Center Employee Relations AssociationMedical Center Employee Relations Association
Medical Center Employee Relations Association
 
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social MediaHow to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
 
VU University Amsterdam - The Social Web 2016 - Lecture 5
VU University Amsterdam - The Social Web 2016 - Lecture 5VU University Amsterdam - The Social Web 2016 - Lecture 5
VU University Amsterdam - The Social Web 2016 - Lecture 5
 
Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)
Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)
Lecture3: What is the DATA on the Social Web (VU Amsterdam Social Web Course)
 
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...
 
Research Paper - Facebook
Research Paper - FacebookResearch Paper - Facebook
Research Paper - Facebook
 
Facebook Analysis and Study
Facebook Analysis and StudyFacebook Analysis and Study
Facebook Analysis and Study
 
Value and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projectsValue and Impact of social media in Multi-disciplinary Cross-Border projects
Value and Impact of social media in Multi-disciplinary Cross-Border projects
 
Bsm wk ii_su12
Bsm wk ii_su12Bsm wk ii_su12
Bsm wk ii_su12
 
Social media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersSocial media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managers
 
Social media: Choosing the Most Successful Tools
Social media: Choosing the Most Successful ToolsSocial media: Choosing the Most Successful Tools
Social media: Choosing the Most Successful Tools
 
Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success?
 
Managing and measuring social media coventry combined
Managing and measuring social media coventry combinedManaging and measuring social media coventry combined
Managing and measuring social media coventry combined
 
Press Training
Press TrainingPress Training
Press Training
 
Web 2.0 2011_2012
Web 2.0 2011_2012Web 2.0 2011_2012
Web 2.0 2011_2012
 
MyCharityConnects Montreal - Online Philanthropy [2011-03-24]
MyCharityConnects Montreal - Online Philanthropy [2011-03-24]MyCharityConnects Montreal - Online Philanthropy [2011-03-24]
MyCharityConnects Montreal - Online Philanthropy [2011-03-24]
 
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
 

Ähnlich wie CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012

Building Your Practice Profile Through Social Media
Building Your Practice Profile Through Social Media Building Your Practice Profile Through Social Media
Building Your Practice Profile Through Social Media Connie Crosby
 
Naass april 2012 susko social media strategies
Naass april 2012 susko social media strategiesNaass april 2012 susko social media strategies
Naass april 2012 susko social media strategiescjsusko
 
Social Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced ApproachSocial Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced ApproachQuickLessons LLC
 
Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
 
VCCI social media guidelines and policies
VCCI social media guidelines and policiesVCCI social media guidelines and policies
VCCI social media guidelines and policiescatkenyon65
 
Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014Yadira Galindo
 
Creating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A WorkshopCreating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A Workshopjfei
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutlerMarcel Media
 
Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)Kirsten Thompson
 
Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012KMb Unit, York University
 
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012KMb Unit, York University
 
Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1Karen Kefauver
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessCarol Skyring
 
Social Media Marketing for Lawyers 2.0
Social Media Marketing for Lawyers 2.0   Social Media Marketing for Lawyers 2.0
Social Media Marketing for Lawyers 2.0 Michael Rabinovici
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupalTev Tlov
 

Ähnlich wie CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012 (20)

Building Your Practice Profile Through Social Media
Building Your Practice Profile Through Social Media Building Your Practice Profile Through Social Media
Building Your Practice Profile Through Social Media
 
Naass april 2012 susko social media strategies
Naass april 2012 susko social media strategiesNaass april 2012 susko social media strategies
Naass april 2012 susko social media strategies
 
Social Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced ApproachSocial Media for Learning: A Balanced Approach
Social Media for Learning: A Balanced Approach
 
Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...
 
Social Media Dataset
Social Media DatasetSocial Media Dataset
Social Media Dataset
 
VCCI social media guidelines and policies
VCCI social media guidelines and policiesVCCI social media guidelines and policies
VCCI social media guidelines and policies
 
Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014Understanding Social Media Week III Spring 2014
Understanding Social Media Week III Spring 2014
 
Creating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A WorkshopCreating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A Workshop
 
Social Media
Social MediaSocial Media
Social Media
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
 
Social media 101
Social media 101Social media 101
Social media 101
 
Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)
 
Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012
 
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
 
Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1
 
Social Media 101, May 1, 2012
Social Media 101, May 1, 2012Social Media 101, May 1, 2012
Social Media 101, May 1, 2012
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
 
Social Media Marketing for Lawyers 2.0
Social Media Marketing for Lawyers 2.0   Social Media Marketing for Lawyers 2.0
Social Media Marketing for Lawyers 2.0
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupal
 

Mehr von Connie Crosby

How to Manage Your Knowledge & Experience
How to Manage Your Knowledge & ExperienceHow to Manage Your Knowledge & Experience
How to Manage Your Knowledge & ExperienceConnie Crosby
 
Build a Career in the Brave New World of Work
Build a Career in the Brave New World of WorkBuild a Career in the Brave New World of Work
Build a Career in the Brave New World of WorkConnie Crosby
 
Social media planning, content and communication
Social media planning, content and communicationSocial media planning, content and communication
Social media planning, content and communicationConnie Crosby
 
Surrounded by Geniuses: Knowledge Management Learning From Other Industries
Surrounded by Geniuses: Knowledge Management Learning From Other IndustriesSurrounded by Geniuses: Knowledge Management Learning From Other Industries
Surrounded by Geniuses: Knowledge Management Learning From Other IndustriesConnie Crosby
 
How'd You Do That? Social Media, Content Creation & the Role of Libraries
How'd You Do That? Social Media, Content Creation & the Role of LibrariesHow'd You Do That? Social Media, Content Creation & the Role of Libraries
How'd You Do That? Social Media, Content Creation & the Role of LibrariesConnie Crosby
 
Law Firm Knowledge Management, An Introduction
Law Firm Knowledge Management, An IntroductionLaw Firm Knowledge Management, An Introduction
Law Firm Knowledge Management, An IntroductionConnie Crosby
 
Building an Effective Social Network
Building an Effective Social NetworkBuilding an Effective Social Network
Building an Effective Social NetworkConnie Crosby
 
Let's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration ToolsLet's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration ToolsConnie Crosby
 
Day in the LIfe of a Digital Nomad
Day in the LIfe of a Digital NomadDay in the LIfe of a Digital Nomad
Day in the LIfe of a Digital NomadConnie Crosby
 
A day in the life of a digital nomad
A day in the life of a digital nomadA day in the life of a digital nomad
A day in the life of a digital nomadConnie Crosby
 
Social Media Inside the Enterprise
Social Media Inside the EnterpriseSocial Media Inside the Enterprise
Social Media Inside the EnterpriseConnie Crosby
 
Using a Wiki for Collaboration and Coordination
Using a Wiki for Collaboration and CoordinationUsing a Wiki for Collaboration and Coordination
Using a Wiki for Collaboration and CoordinationConnie Crosby
 
Is Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the Internet
Is Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the InternetIs Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the Internet
Is Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the InternetConnie Crosby
 
Legal Research Free and Fast! - Web 2.0 Sources
Legal Research Free and Fast! - Web 2.0 SourcesLegal Research Free and Fast! - Web 2.0 Sources
Legal Research Free and Fast! - Web 2.0 SourcesConnie Crosby
 
Media Monitoring and Current Awareness: New Tools
Media Monitoring and Current Awareness: New ToolsMedia Monitoring and Current Awareness: New Tools
Media Monitoring and Current Awareness: New ToolsConnie Crosby
 
Leveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationLeveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationConnie Crosby
 
An Overview of Social Networking & Human Resources
An Overview of Social Networking & Human ResourcesAn Overview of Social Networking & Human Resources
An Overview of Social Networking & Human ResourcesConnie Crosby
 
Quick Social Network Tips - starting your career
Quick Social Network Tips - starting your careerQuick Social Network Tips - starting your career
Quick Social Network Tips - starting your careerConnie Crosby
 
Assignment: CMS Readiness Report for Law Firm
Assignment: CMS Readiness Report for Law FirmAssignment: CMS Readiness Report for Law Firm
Assignment: CMS Readiness Report for Law FirmConnie Crosby
 
Taming the Library Workflow Chaos
Taming the Library Workflow ChaosTaming the Library Workflow Chaos
Taming the Library Workflow ChaosConnie Crosby
 

Mehr von Connie Crosby (20)

How to Manage Your Knowledge & Experience
How to Manage Your Knowledge & ExperienceHow to Manage Your Knowledge & Experience
How to Manage Your Knowledge & Experience
 
Build a Career in the Brave New World of Work
Build a Career in the Brave New World of WorkBuild a Career in the Brave New World of Work
Build a Career in the Brave New World of Work
 
Social media planning, content and communication
Social media planning, content and communicationSocial media planning, content and communication
Social media planning, content and communication
 
Surrounded by Geniuses: Knowledge Management Learning From Other Industries
Surrounded by Geniuses: Knowledge Management Learning From Other IndustriesSurrounded by Geniuses: Knowledge Management Learning From Other Industries
Surrounded by Geniuses: Knowledge Management Learning From Other Industries
 
How'd You Do That? Social Media, Content Creation & the Role of Libraries
How'd You Do That? Social Media, Content Creation & the Role of LibrariesHow'd You Do That? Social Media, Content Creation & the Role of Libraries
How'd You Do That? Social Media, Content Creation & the Role of Libraries
 
Law Firm Knowledge Management, An Introduction
Law Firm Knowledge Management, An IntroductionLaw Firm Knowledge Management, An Introduction
Law Firm Knowledge Management, An Introduction
 
Building an Effective Social Network
Building an Effective Social NetworkBuilding an Effective Social Network
Building an Effective Social Network
 
Let's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration ToolsLet's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration Tools
 
Day in the LIfe of a Digital Nomad
Day in the LIfe of a Digital NomadDay in the LIfe of a Digital Nomad
Day in the LIfe of a Digital Nomad
 
A day in the life of a digital nomad
A day in the life of a digital nomadA day in the life of a digital nomad
A day in the life of a digital nomad
 
Social Media Inside the Enterprise
Social Media Inside the EnterpriseSocial Media Inside the Enterprise
Social Media Inside the Enterprise
 
Using a Wiki for Collaboration and Coordination
Using a Wiki for Collaboration and CoordinationUsing a Wiki for Collaboration and Coordination
Using a Wiki for Collaboration and Coordination
 
Is Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the Internet
Is Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the InternetIs Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the Internet
Is Web 2.0 a Threat to Legal Knowledge? -- Legal Services via the Internet
 
Legal Research Free and Fast! - Web 2.0 Sources
Legal Research Free and Fast! - Web 2.0 SourcesLegal Research Free and Fast! - Web 2.0 Sources
Legal Research Free and Fast! - Web 2.0 Sources
 
Media Monitoring and Current Awareness: New Tools
Media Monitoring and Current Awareness: New ToolsMedia Monitoring and Current Awareness: New Tools
Media Monitoring and Current Awareness: New Tools
 
Leveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationLeveraging Social Media Inside the Organization
Leveraging Social Media Inside the Organization
 
An Overview of Social Networking & Human Resources
An Overview of Social Networking & Human ResourcesAn Overview of Social Networking & Human Resources
An Overview of Social Networking & Human Resources
 
Quick Social Network Tips - starting your career
Quick Social Network Tips - starting your careerQuick Social Network Tips - starting your career
Quick Social Network Tips - starting your career
 
Assignment: CMS Readiness Report for Law Firm
Assignment: CMS Readiness Report for Law FirmAssignment: CMS Readiness Report for Law Firm
Assignment: CMS Readiness Report for Law Firm
 
Taming the Library Workflow Chaos
Taming the Library Workflow ChaosTaming the Library Workflow Chaos
Taming the Library Workflow Chaos
 

Kürzlich hochgeladen

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 

Kürzlich hochgeladen (20)

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 

CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012

  • 1. Keeping Ahead of the Curve Part 2 Social Media by Connie Crosby Crosby Group Consulting CADTH 2012 Symposium Workshop Ottawa, April 15, 2012
  • 2. Agenda • Social Media Overview • Healthcare Examples • Planning Framework • Risks & Policy
  • 3. Social Media Overview Apollo 11 Mission Image - 1969, from NASA on The Commons http://www.flickr.com/photos/nasacommons/5052744574/in/set-72157625096855580
  • 4. Facebook • more than 500 million active users • (almost 700 million according to Inside Facebook) • 50% log in on any given day • Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 4
  • 5. Twitter • Over 200 million users (100 million “active” users) • 200 million messages (“tweets”) sent per day • 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5
  • 6. LinkedIn • “world largest professional network” • more than 120 million members • Canada: 4 million members Source: LinkedIn, August 2011 6
  • 7. YouTube • Canada: 17.6 million active users • 71% of Canadian Internet users versus 55% of US Internet users • 2 billion videos viewed by Canadians in Nov. 2010 Source: comScore, January 2011 7
  • 8. Google Plus • launched end of June 2011 in closed beta • open beta in September 2011 • reached 20 million users after 3 weeks; 67 million by November 2011 • over 800k Canadian users after 3 weeks (now 2 million+?) Sources: comScore, July & Dec 2011, Google Plus blog 8
  • 9. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn Twitter 0 Facebook YouTube Note: data from various sources 9
  • 10. Organizational use (examples)
  • 11. Facebook 11
  • 13. LinkedIn 13
  • 14. LinkedIn 14
  • 15. Twitter 15
  • 17. Twitter 17
  • 26. RSS (feeds) / XML 26
  • 27. 27
  • 30. • monitoring • re-feed to other websites • combine and filter for specific feed 30
  • 31. • blogs • news sites • alerts from Google and others 31
  • 32. Monitoring tools - Google Reader 32
  • 35. Learn • Use social media yourself • Study relevant case studies • Educate senior executives • Hear from practitioners • Explore the latest trends
  • 37. Listen • Identify relevant social media monitoring tools • Learn how you can best use the tools • Discover what’s said about you and your market • Find relevant communities and conversations • Uncover key influencers
  • 38. Engage in Conversation • Enter the conversation • Provide relevant content • Add value to communities • Engage with influencers • Respond positively
  • 39. Measure and Refine • Set relevant measures of success • Monitor measures • Capture and communicate success stories • Report to senior executives • Refine your strategy measures
  • 41. Prioritize Objectives • Improve customer engagement • Enhance brand and reputation management • Accelerate customer-driven innovation • Attract talented employees • Increase sales
  • 42. Establish Governance • Identify opportunities • Understand risks • Clarify risk of NOT engaging • Set clear social media policies • Communicate policies internally
  • 43. Define Activities • Define first and subsequent phases • Target initial platforms • Identify resources required • Establish responsibilities and time commitment • Link to offline marketing activities
  • 44. Develop Capabilities • Identify internal ‘champions’ for social media • Train and support champions and staff • Keep abreast of developments • Establish pilot program • Develop a culture of responsible transparency
  • 45. Planning & best practices • Thinking strategically • Needs of specific audiences (children, seniors, First Nations and Francophone, to name just a few) • Measuring success • Resources needed • Policy
  • 47. Privacy & new technologies • 48% of Canadians “somewhat concerned” • 42% “very concerned” • identity theft identified as biggest concern Source: Canadians and Privacy report, Ekos, 2009 http://www.priv.gc.ca/information/survey/2009/ekos_2009_01_e.cfm#sec4_3 47
  • 48. • The more in control over their own data, the more personal information people are willing to give away. - Dr. Alessandro Acquisti, Carnegie Mellon, at Insights on Privacy event, February 2011 48
  • 49. What risks are you concerned about?
  • 50. Risks identified by attendees • opening up comments (negative comments) • legal concerns • maintaining dialogue in a timely fashion • third party comments - liability/obligations • patient confidentiality • Access to Information requirements for internal social media
  • 51. More Risks identified by attendees • if you are not online, no way to respond (risk of not participating) • expectations of new staff • do you own your own content? Protect your organization’s intellectual property • workload • language, tone of voice • creating a unified voice • being taken out of context
  • 52. Mitigating risks - some thoughts • Set and post a policy for comments on your social media sites (blogs, Facebook, etc.) in advance; monitor comments • Start small and add gradually as you incorporate into workflow of staff • Consider in advance who will respond to various types of comments and how - e.g. what about during a crisis? • Do read the terms of service for social media sites
  • 53. Policy - employee guidelines • identity transparency • personal responsibility • confidentiality • common sense 53
  • 54. Policy - best practices for organization use • tone, quality • trust-building • oversight; escalation and resolution • staff training • HR use 54
  • 55. Social Media Guidelines Checklist http://www.charleneli.com/resources/social-media-policies- directory/ 55
  • 58. Want more on the Social Media Strategy Framework? Consider the Introduction to Social Media for Organizations course I co-teach with Daniel Lee via the iSchool Institute at the University of Toronto: http://www.plc.ischool.utoronto.ca/coursedescription.asp?courseid=269
  • 59. Effective Blogging for Libraries by Connie Crosby The Tech Set series, Neal-Schuman Publishing http://www.neal-schuman.com/ebl Available in Canada via the OLA Store www.accessola.com/olastore/
  • 60. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca @conniecrosby @crosbygroup 416-919-6719 60