2. J.D. Stanley III
Public Sector CTO
Internet Business Solutions Group
Cisco

3. A Platform for Urban Services
A Platform for Urban Services
ICT enabled Planning, Management , and Development (PMD) Framework for Urban Sustainable Economies
Economic Sustainability Urban
Citizen Engagement
Development Management Planning
Conservatio
Participate Contribute Foster Accelerate Adaptation Modularize Revitalize
n
Risk Management
Instill Trust Resolve Involvement Prevent
Smart Smart Water Culture, Sport
Smart Smart Smart Smart Health Food &
Safety & Economic & &
Mobility Energy Buildings Work & Education Logistics
Security Development Waste Entertainment
Integrated ICT Architecture
Connected, Intelligent, Engaging
Intelligent Broadband & Sensor Networks
Generational broadband approaches for low bandwidth edge nodes through to high bandwidth visual networking

4. Lessons Learned…
Platform for Urban Services sets out to provision and manage at a urban-wide level, where different urban
functions (e.g. transportation, city management, etc) within the urban area both draw on and
contribute to the urban experience for citizens.
Sustainability Communities
The ultimate vision for a sustainable city – economically
resilient, culturally and socially vibrant and inclusive,
active and engaged citizens and communities and
steadily improving environmental quality
Experience Engagements
Across outcome access to services by citizens
Time Difficulty
Urban Groupings
Groupings of the functions within a city (Econ, Social, Culture, Enviro)
Planning, Management, and Development
Common Systems and process which the city uses to design, develop and deliver the services
Common Services
Common information/knowledge, communication and collaboration tools and capabilities
Broadband
Broadband network infrastructure that enables and accelerates the entire stack
Value

5. Urban Mobility Illustrations

6. Platform for Urban Mobility Services
Video & Media Smart Transportation Pricing
Pricing Architectures Smart Tech Architectures
Monitoring Data Fusion
Safety Aggregation
Enforcement Smart Working: Citizen & Public Service Offering
Investigation Sector Workforce Mash Ups 2.0 Event Mgt
Pattern recognition Distributed
City planning Geospatial
Energy Knowledge
Decision Support CUD Architectures for
Transportation Vehicle & Wayside
Mash Up 2.0 City Architectures
Sustainable Development
Portals Communication
Modeling Machine to Machine
Event Mgt Traffic Management
Safety/Response
City to Citizen
Collaboration
Private Sector
Web Collaboration
Cross-city reservation
TelePresence
Social Networks
Sustainable Energy
Private Municipal City-wide Broadband Branch Residences Smart Working
CRE
Geospatial Generation
City Wide Network Platform for Aggregation of City services and Decision Support for City
workers/managers
Integrated ICT Architecture
Connected, Intelligent, Engaging
Data Gathering Collaborative Policy Information Sensor Visual Planning
& Analysis Communication Management Service Delivery Integration Networking Services
Integrated City Integrated Citizen Decision Location Mapping Carbon Etc.
Management Service Centers Support Tools Services Services Footprint
Intelligent Broadband & Sensor Networks
Generational broadband approaches for low bandwidth edge nodes through to high bandwidth visual networking

7. Personal Travel Assistant Vision
Driving Citizen Experiences, Enabling City Services
Citizens improve quality of life and work/life balance.
Make more informed decisions on day to day “travel moments”
Travel moments enhanced with time, financial, and environmental alternatives
More flexibility with expanded offsite mobile-working alternatives
PTA further enhances ability of City managers to predict, respond, and
manage the urban transportation system.
Event management systems that assist in managing event during peak times
Enhanced city planning and city to citizen engagement/marketing through
greater understanding of the mix of alternatives
City managers are more empowered to manage economics, citizen
experiences ,and carbon reduction potential

8. PTA is about the service, NOT about devices
On Board Travel Advisor
Real time schedules, traffic, load, and
route options
Mobile Advisor
Personal travel assistance and advice
on the options available
Digital Wallet
Personal transactions and interactions
with the public transit system,
Bus Stops/Train Stations
Real time monitoring schedules and
including reward programs.
other services for the citizen

9. Personal Travel Assistant “Decision Flows”
Combination of Solutions for PTA
(Business Trip/Commuting)
Public Transit Complex, On Roads
Place Origin Satellite Office Office
Public Parking lots Road Toll, Parking lots
(Home) (near Home) (Central City)
(Home Town) (Border line, City Area)
Mode Choice Tele-working Tele-working, Alternative Scheduling considering
Tele-presence Peak-Time Traffic
Stay
(No Move) Business Travel Policy Reform
Traffic Calming
Walking & Walking & Cycling Improvements
Cycling
Mobility Management Marketing for Transport Options Parking
Maximums &
Public Pricing,
Public Transit Improvements Unbundle
Transport
Selected Parking
HOV Priority
Solutions
for PTA Rideshare improvements
Pay-As-You-Drive Pricing
Private
Car Intelligent Traffic Management / Intelligent Freight Transport Management
Unbundle Parking Road Pricing / Congestion Taxing
Ultra Low Emission Vehiclee / Hybrid & Renewable Energy Car
Information • Available remote access • Available seats and • Available parking space • Nearest (public) parking • Available parking space
Needs • Nearest satellite office rooms with reserved • Charge for use (parking lots and charge and charge
or Parking lots time for remote working space and other • Road tolls • Shortest-time routes to
Information • Shortest-time routes to • Availability of parking facilities) • Shortest-time routes to destination
Data destination • Charge for use (seat • Transfer options and destination • Traffic conditions
• Traffic conditions and room) fares • Traffic conditions

10. Introducing Seoul PTA…