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IAB Meeting 2013 - Marcelo Lobianco (IAB Brasil)

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Apresentação de Marcelo Lobianco (Vp - Executivo IAB Brasil), no evento do IAB Brasil - Meeting 2013, realizado na V. Über, São Paulo - SP, em 29/11/2013.

Veröffentlicht in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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IAB Meeting 2013 - Marcelo Lobianco (IAB Brasil)

  1. 1. © IAB Interactive Advertising Bureau
  2. 2. O IAB NO MUNDO Conteúdo Eventos Educação INTERACTIVE ADVERTIING BUREAU PRESENÇA MUNDIAL IAB NA EUROPA O IAB FUI FUNDADO EM 1996 TODOS CONTINENTES DO GLOBO COALIZÃO DE 27 IABS SEDE GLOBAL EM NOVA YORK MAIS DE 30 PAÍSES MAIS DE 5.500 EMPRESAS
  3. 3. O IAB BRASIL Conteúdo Eventos Educação O IAB NO BRASIL FILOSOFIA IAB BRASIL PRESENÇA IAB BRASIL FUNDADO EM 1998 (AMI) CRIAÇÃO / REGULAMENTAÇÃO NORMAS TODO TERRITÓRIO NACIONAL HOMOLOGAÇÃO IAB EM 2006 INTERCAMBIO DE EXPERIÊNCIAS MAIS DE 180 ASSOCIADOS
  4. 4. ASSOCIADOS IAB BRASIL Conteúdo Eventos Educação ASSOCIADOS PLENOS O IAB BRASIL conta com 19 Associados Plenos. 32% em 2013 ASSOCIADOS TITULARES O IAB BRASIL conta com 172 Associados Titulares. 13% em 2013
  5. 5. ASSOCIADOS IAB BRASIL Conteúdo CONTEÚDO IAB DIVULGAÇÃO EM HOTLINKS DIVULGAÇÃO DE VÍDEOS - IABTV DIVULGAÇÃO DE INFOGRÁFICOS DIVULGAÇÃO DE MATÉRIAS ACESSO A MATERIAL DE GUIAS ACESSO A PESQUISAS DE MERCADO DESENVOLVIMENTO DE CONTEÚDO REUNIÕES IAB DE CONTEÚDO TROCA DE INFORMAÇÕES DESENVOLVIMENTO DE WEBINAR DIVULGAÇÃO DA MARCA NO SITE IAB
  6. 6. ASSOCIADOS IAB BRASIL Eventos EVENTOS IAB PALESTRAS E DIVULGAÇÃO DESCONTOS EM TODOS EVENTOS IAB PATROCÍNIO EM EVENTOS PARCERIAS EM EVENTOS PARTICIPAÇÃO COM CASES EM EVENTOS DESCONTOS EM EVENTOS EXTERNOS DESCONTOS EM EVENTOS ESPECIAIS DESCONTOS EM EVENTOS PARCEIROS IAB
  7. 7. ASSOCIADOS IAB BRASIL Educação EDUCAÇÃO IAB PARCERIA EM WEBINAR DESCONTOS EM TODOS CURSOS IAB PARCERIAS EM E-LEARNING DESENVOLVIMENTO DE CURSOS PARCERIA PARA PRODUÇÃO DE E-BOOK DESCONTOS EM CUROS ESPECIAIS PRODUÇÃO DE WEBINAR DESCONTOS EM CUROS DE PARCEIROS
  8. 8. COMITÊS IAB BRASIL Conteúdo Eventos Educação ADTECH E DATA Patrícia Barcelos AGÊNCIAS Marcelo Tripoli DIGITAL ANALYTICS Leonardo Naressi MÉTRICAS E PESQUISA Cheila Biallowins MOBILE Eduardo Fleury SEARCH Fábio Rowinski SOCIAL MEDIA Renato Dias VEÍCULOS André Vinicius VÍDEOS Fábio Trindade
  9. 9. CONTEÚDO IAB BRASIL Conteúdo MERCADO DIGITAL
  10. 10. CONTEÚDO IAB BRASIL Conteúdo MERCADO DIGITAL HOT LINKS
  11. 11. CONTEÚDO IAB BRASIL Conteúdo MERCADO DIGITAL HOT LINKS GUIAS E PESQUISAS
  12. 12. CONTEÚDO IAB BRASIL Conteúdo MERCADO DIGITAL HOT LINKS GUIAS E PESQUISAS INFOGRÁFICOS
  13. 13. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EM SP 18.04.13 MOBILE DAY
  14. 14. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EM SP 18.04.13 MOBILE DAY 14.05.13 SOCIAL MEDIA INSIGHTS
  15. 15. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EM SP 18.04.13 MOBILE DAY 14.05.13 SOCIAL MEDIA INSIGHTS 04.06.13 CONSUMER 2.0
  16. 16. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EM SP 18.04.13 MOBILE DAY 14.05.13 SOCIAL MEDIA INSIGHTS 04.06.13 CONSUMER 2.0 04.07.13 ADTECH E DATA
  17. 17. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EM SP 18.04.13 MOBILE DAY 14.05.13 SOCIAL MEDIA INSIGHTS 04.06.13 CONSUMER 2.0 04.07.13 ADTECH E DATA 22.10.13 MKT DE RESULTADOS
  18. 18. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EM SP 18.04.13 MOBILE DAY 14.05.13 SOCIAL MEDIA INSIGHTS 04.06.13 CONSUMER 2.0 04.07.13 ADTECH E DATA 22.10.13 MKT DE RESULTADOS 29.11.13 MEETING IAB
  19. 19. EVENTOS IAB BRASIL Conteúdo Eventos Educação EVENTOS EXTERNOS EVENTO ESPECIAL 18.04.13 MIXX
  20. 20. EDUCAÇÃO IAB BRASIL Educação WEBINAR Compra de Mídia Programada (11/09) Análise de Audiência (30/10) Indicadores de Mercado Online (27/11)
  21. 21. EDUCAÇÃO IAB BRASIL Educação WEBINAR Compra de Mídia Programada (11/09) Análise de Audiência (30/10) Indicadores de Mercado Online (27/11) TRAINING CENTER Venda de Publicidade em Meios Digitais (14 e 15/06; 18 e 19/10) Planejamento e Gestão de Mídia Online (19 e 20/07; 27 e 28/09)
  22. 22. EDUCAÇÃO IAB BRASIL Educação WEBINAR Compra de Mídia Programada (11/09) Análise de Audiência (30/10) Indicadores de Mercado Online (27/11) TRAINING CENTER Venda de Publicidade em Meios Digitais (14 e 15/06; 18 e 19/10) Planejamento e Gestão de Mídia Online (19 e 20/07; 27 e 28/09) FAST TRACK AdWords Fundamentals (25/11)
  23. 23. 2014 O QUE VEM POR AÍ Conteúdo Eventos Educação NOVIDADES PARA O PRÓXIMO ANO CONFIRA OS PILARES IAB BRASIL
  24. 24. COMITÊS IAB BRASIL Conteúdo Eventos Educação ADTECH E DATA Luiz Felipe Barros AGÊNCIAS Gustavo Burnier DIGITAL ANALYTICS Armando Neto MÉTRICAS E PESQUISA Tiago Turini MOBILE Luiz Correia Performance Paula Puppi SOCIAL MEDIA André Artacho VEÍCULOS Fabricio Proti VÍDEOS Riza Soares
  25. 25. CONTEÚDO IAB BRASIL 2014 Conteúdo IAB TV IAB TV BROADCAST
  26. 26. CONTEÚDO IAB BRASIL 2014 Conteúdo IAB TV IAB TV BROADCAST E-BOOKS GUIA DE MÉTRICAS DE PESQUISA DE SOCIAL MEDIA MOBILE MARKETING OUTROS TEMAS
  27. 27. EVENTOS IAB BRASIL 2014 Eventos EVENTOS EM SP SOCIAL MEDIA ADTECH E DATA MARKETING DE PERFORMANCE NOVO CONTEÚDO MOBILE MARKETING TOP OF MIND
  28. 28. EVENTOS IAB BRASIL 2014 Eventos EVENTOS REGIONAIS EVENTO IAB RIO DE JANEIRO EVENTO IAB BRASÍLIA
  29. 29. EVENTOS IAB BRASIL 2014 Eventos EVENTOS REGIONAIS EVENTO IAB RIO DE JANEIRO EVENTO IAB BRASÍLIA EVENTOS INTERNACIONAIS MIXX NY IAB SCHOOL UNIVERSIDADE US
  30. 30. EDUCAÇÃO IAB BRASIL 2014 Educação IN COMPANY IAB DIGITAL ACADEMY REDES SOCIAIS COMÉRCIO ELETRÔNICO ESTRATÉGIA DE MARKETING DIGITAL MOBILE MARKETING MÍDIA DE PERFORMANCE PLANEJAMENTO WEB DE MÍDIA ANALYTICS
  31. 31. OBRIGADO! © IAB Interactive Advertising Bureau

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