Risks - A
Mismanaged business records and e-
Regulatory audits and fines
Brands and financial institutions bashed—
credibility, accountholders and revenue
Career setbacks and employee
Professional and personal humiliation
Media scrutiny and PR nightmares
3. Social Web ImperilsBusinesses& Brands
Spurs game, radio host
fired for tweeting:
“Congrats to all the
dirty Mexicans in San
Virgin Atlantic fired 13
crew members for
using Facebook to post
“jokes” about faulty
infested planes, and
Canadian grocery chain
Farm Boy fired 6
employees for creating
Facebook gripe site, “I
Got Farm Boy’d.”
and verbally assaulted
fired for posting photo
of Apple computers at
Delta’s “Queen of the
Sky” fired for
suggestive photos in
Case in Point
5. AvoidNegativePR & Branding withSocial Media
7. Six Rules for EffectivePolicyWriting
Use Written Policy to Define Key
Concepts and Terms. Don’t assume
employees understand terms like
confidential, intellectual property,
private consumer data, GLBA,
business record, eyes-only, attorney-
client privilege, off-the-record, etc.
Write in Plain English. Minimize
risks and maximize compliance by
writing policies that employees
actually are likely to read,
understand and adhere to. Focus on
the reader, not yourself.
Be Accurate. Research laws and
regulations. Present accurate,
reliable, trustworthy info and rules.
Use proper grammar, punctuation
and style. Compliance rides on policy,
so get it right!
Be Brief. Write and distribute
separate, brief policies covering
every technology, situation, or
behavior you want to manage
through written rules. Example:
create 4 separate policies for social
media, mobile devices, email and
Be Clear. Present material in a clear
and compelling manner. Make it easy
for employees to read policy from
beginning to end, then take the
desired action: comply with
organizational, legal and regulatory
Proofread for Clarity, Consistency,
Accuracy and Readability.
8. • Communicate organizational, legal and regulatory rules to all employees—full-time,
part-time, execs, board members, independent contractors, consultants, agents, etc.
You may be held liable for anyone who acts on behalf of—or to benefit—your
• Employers can’t escape vicarious liability simply by labeling workers “independent
contractors.” Courts look beyond labels and consider degree of control employers
hold over workers.
• Provide all employees with clear understanding of what constitutes appropriate,
acceptable, lawful business behavior.
• Policies—supported by training and technology—help demonstrate due diligence.
• Courts, regulators, employees, applicants, consumers, media, community leaders and
decision-makers realize you are fully committed to operating civil, compliant, correct
9. All organizations need social media, mobile device and other e-policies.
Audit business and personal use—at the office, at home or on the road.
Are current policies well-written?
Are current laws and regulatory guidelines addressed?
Clear and effective communication.
What’s your policy-distribution method?
Based on audit, update or create new policies addressing 2016 risks, rules,
10. Internal social
Public social media
sites and accounts