1. Social Media Policy
Does Your Organization Have One?

2. Social
Media
Risks - A
Business
Perspective
Mismanaged business records and e-
discovery
Workplace lawsuits
Regulatory audits and fines
Security breaches
Lost productivity
Brands and financial institutions bashed—
credibility, accountholders and revenue
loss
Career setbacks and employee
terminations
Professional and personal humiliation
Media scrutiny and PR nightmares

3. Social Web ImperilsBusinesses& Brands
Blog weekly
about their
organizations.
Blog attacks
sponsored
competitors.
Fear losing
control of
corporate
message.
Worry about
what
employees
will
50%
50%
22%
22%

4. CaseinPoint
Following Dallas
Mavericks-San Antonio
Spurs game, radio host
fired for tweeting:
“Congrats to all the
dirty Mexicans in San
Antonio.”
Virgin Atlantic fired 13
crew members for
using Facebook to post
“jokes” about faulty
engines, cockroach-
infested planes, and
passengers.
Canadian grocery chain
Farm Boy fired 6
employees for creating
Facebook gripe site, “I
Got Farm Boy’d.”
Mocked consumers
and verbally assaulted
staff.
Microsoft employee
fired for posting photo
of Apple computers at
Microsoft loading
dock.
Delta’s “Queen of the
Sky” fired for
suggestive photos in
flight attendant
uniform.
Case in Point

5. AvoidNegativePR & Branding withSocial Media
ComplianceManagement
+Establish
Social Media
Policy and
Related
Policies
+Educate
Employees
About Risks
and Policies
+Enforce
Policies with
Discipline
and
Technology
The 3E
approach:

6. 3-StepFormula
for FramingSocial Media Policies
#1. Pre-
Writing:
Conduct
Policy Audit
#2. Writing:
Create Effective
Policies
#3. Post-
Writing:
Manage Policy
Compliance

7. Six Rules for EffectivePolicyWriting
Use Written Policy to Define Key
Concepts and Terms. Don’t assume
employees understand terms like
confidential, intellectual property,
private consumer data, GLBA,
business record, eyes-only, attorney-
client privilege, off-the-record, etc.
Write in Plain English. Minimize
risks and maximize compliance by
writing policies that employees
actually are likely to read,
understand and adhere to. Focus on
the reader, not yourself.
Be Accurate. Research laws and
regulations. Present accurate,
reliable, trustworthy info and rules.
Use proper grammar, punctuation
and style. Compliance rides on policy,
so get it right!
Be Brief. Write and distribute
separate, brief policies covering
every technology, situation, or
behavior you want to manage
through written rules. Example:
create 4 separate policies for social
media, mobile devices, email and
web.
Be Clear. Present material in a clear
and compelling manner. Make it easy
for employees to read policy from
beginning to end, then take the
desired action: comply with
organizational, legal and regulatory
rules.
Proofread for Clarity, Consistency,
Accuracy and Readability.

8. • Communicate organizational, legal and regulatory rules to all employees—full-time,
part-time, execs, board members, independent contractors, consultants, agents, etc.
You may be held liable for anyone who acts on behalf of—or to benefit—your
organization.
• Employers can’t escape vicarious liability simply by labeling workers “independent
contractors.” Courts look beyond labels and consider degree of control employers
hold over workers.
• Provide all employees with clear understanding of what constitutes appropriate,
acceptable, lawful business behavior.
• Policies—supported by training and technology—help demonstrate due diligence.
• Courts, regulators, employees, applicants, consumers, media, community leaders and
decision-makers realize you are fully committed to operating civil, compliant, correct
business environment.
ImplementingYour Policies

9. All organizations need social media, mobile device and other e-policies.
Audit business and personal use—at the office, at home or on the road.
Are current policies well-written?
Are current laws and regulatory guidelines addressed?
Clear and effective communication.
What’s your policy-distribution method?
Based on audit, update or create new policies addressing 2016 risks, rules,
regulations.
Go
Beyond
Collecting
Feedback
Conduct
Policy
Audits

10. Internal social
media (business
sites, systems,
accounts).
Public social media
(Twitter, YouTube).
Personal password-
protected social
sites and accounts
(Facebook).
Mobile devices:
personal and
financial institution-
owned.
Basemonitoring
decisionson legal,
regulatory, business,
ethicaland corporate
cultureconsiderations.
Review:
And
Finally
Monitor
Social
Media

11. Thank You
Fororganizationaltrainingon socialmediarisks
andpolicies,visitwww.complianceonline.com.