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Evolution of Social Commerce

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Compete
Compete

October, 11th 2006

Technology
1 of 17
s-commerce: An opportunity for marketers to reach beyond MySpace and YouTube October 12, 2006
What we’ll cover today ,[object Object],[object Object],[object Object],[object Object]
The MySpace phenomenon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],snapshot:
The web is becoming more social ,[object Object],[object Object]
Social networking motivations Meet people Be entertained Learn something Influence others 78% join to communicate with existing colleagues or develop new acquaintances 47% join in order to find entertaining content such as photos, music or videos 38% join to get information from other people about topics that hold particular interest to them 23% join to express their opinions in a forum where their ideas could be discussed or acted upon
Characteristics of online socialites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social saturation tempers growth ,[object Object],[object Object],How many social networking sites would you consider being a part of? average Total number of social networks online socialites are willing to join
s-commerce offers marketers a new approach “ s-commerce” goes beyond advertising on social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging s-commerce models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“When it comes to beer, sharing is caring.” Miller Lite becomes the voice of men In concert with a new television campaign, Miller Lite launched ManLaws.com to develop a new code of conduct by men for men. Customers that go to the site can view each ad as well as contribute and vote on new entries to the Manlawpedia – the official book of laws that governs all men. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manlaws.com Unique Visitors Accumulated minutes viewed (000’s)
“What security software do I need?” Dell Online Forum Unique Visitors Dell forum helps customers help each other Dell’s active community forum consists of threaded discussions among Dell employees and community members. Participants create profiles to personalize their posts and add credibility. Dell rewards participants with exclusive promotions & offers for community members. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Getting out of two mortgage payments after condo fire.” Borrowers bond with lenders at Prosper ,[object Object],[object Object],Inspired by eBay, Prosper is building a new social-financial marketplace. Borrowers use Prosper’s online platform to create loan listings; lenders then bid down the interest rate to compete for the loan. Borrower profiles, bid histories and “groups” make the process straightforward, transparent and safe. ,[object Object],[object Object],[object Object],[object Object],Prosper Unique Visitors
“California-style burger joints in Boston?” Yelp Unique Visitors Local businesses & opinionated reviews at Yelp ,[object Object],[object Object],Yelp is quickly becoming the definitive city guide by offering community-generated reviews on local businesses from restaurants to dentists. Consumers post reviews to Yelp, and can collect and organize recommendations from peers. Advertisers participate via email ads, enhanced business listings and sponsored search results. ,[object Object],[object Object],[object Object]
Roadmap for launching s-commerce initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research Channel Engage
Taking our own medicine – compete.com ,[object Object],[object Object],compete.com – clickstreams as consumer-generated content Trust : Detects dangerous phishing sites and spyware offenders Deals : Promotions and discount codes across more than 2,000 online retailers Site profiles : Timely, accurate website analytics including visitors, rank, pageviews, time spent, etc.
Questions from registrants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For copies of both presentations, please email Max Freiert at mfreiert@compete.com
 

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Evolution of Social Commerce

  • 1. s-commerce: An opportunity for marketers to reach beyond MySpace and YouTube October 12, 2006
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  • 5. Social networking motivations Meet people Be entertained Learn something Influence others 78% join to communicate with existing colleagues or develop new acquaintances 47% join in order to find entertaining content such as photos, music or videos 38% join to get information from other people about topics that hold particular interest to them 23% join to express their opinions in a forum where their ideas could be discussed or acted upon
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