1. Digital
Insights
That
Maximize
Your
Marketing
Potential

2. Increase Your dIgItal
effectIveness
A New Approach
As our universe grows more digital, marketers are finding that
traditional research is not comprehensive or timely enough to
improve their advertising, engagement or return on investment
(ROI). While consumers are shopping, socializing, viewing and even
creating their own media online, existing audience measurement
currencies are not keeping pace. The old way simply doesn’t work
in the new world.
Compete’s granular data makes it possible to uncover new metrics
and insights that chart the entire purchase pathway. These insights
enable our clients to monitor how key metrics change over time and
how they affect both online and offline marketing campaigns.
WE HELP…
Advertisers Answer:
How do I get people to engage with my brand?
How do I achieve my sales goals?
‘‘
‘‘
How do I demonstrate its effectiveness to my CFO?
Ad Agencies Answer: COMPETE IS THE Only
How do I help my client achieve its goals? gaME In TOwn THaT
How do I develop more integrated campaigns? quanTIfIES lOwEr-funnEl
How do I differentiate us versus other agencies? In-MarkET bEHavIOr In a
way THaT allOwS MarkETIng
Media Companies Answer: MIx CHangES In nEarly
How do I sell more ads? rEal-TIME faSHIOn.
How do I build my audience?
jOHn krafCIk
How do I differentiate my audience? PrESIDEnT & CEO,
HyunDaI MOTOr aMErICa

3. about compete
Compete, a Kantar Media company, helps the world’s top brands,
agencies and advertisers improve their marketing based on the
online behavior of millions of consumers. Leading marketers rely
on Compete’s services to create effective online experiences and
highly profitable advertising campaigns. Compete’s online panel, the
largest in the industry, is complemented by analytical experts in the
automotive, financial services, media, mobile, online, retail, telecom
and travel markets.
OUR CLIENTS INCLUDE
Automotive OEMs, third party search sites,
leading industry research providers
Largest retail banks, credit card issuers,
online lenders and insurance providers
All three major US search engines, online
publishers and ad networks
Top wireless carriers, handset makers
and traditional telcom and cable providers
Largest CPG marketers, retailers and
member and affiliate networks
Largest travel brands and online travel agents

4. the largest panel produces
the most InsIght
Compete’s data methodology and products are designed to
connect the dots from insights to marketing actions that resonate
with today’s consumers. Compete’s hybrid, multi-data source approach,
and advanced normalization techniques provide advertisers, media
companies, and agencies with the granular metrics they need to achieve
new levels of marketing success.
Compete’s products cover the entire digital marketing spectrum, including
solutions for audience insight, competitive intelligence, marketing and
online channel effectiveness, ad effectiveness and media planning.
150M
Unique Visitors
1M+
0
Nielsen Online comScore Compete
Number of Sites

5. collectIng and connectIng
Compete continually strives to measure the online world with
cutting-edge products and industry-accepted privacy standards.
Our partnerships with companies like Omniture, Fox Audience
Network, GroupM MIG, Kantar Retail and J.D. Power and Associates
help optimize our understanding of consumers’ purchase pathways.
We are continually investing in new online measurement initiatives,
evolving our data methodology and growing Compete’s global platform.
Compete’s aggressive international expansion is continuing to
build panels in strategically targeted countries in Europe and Asia.
Brands will now have the ability to measure consumer behavior for
multinational promotions and campaigns.
multi-nationalpromotions and campaigns.
‘‘
‘‘
‘‘
COMPETE’S ClIEnT SErvICES TEaM
PrOvIDES vErIzOn wIrElESS wITH
aCTIOnablE DaTa InSIgHTS. wE HavE
IMPlEMEnTED THEIr rECOMMEnDaTIOnS
anD SEEn MEaSurablE IMPrOvEMEnTS
In Our OnlInE OrDErS anD CarE
aCTIvITIES. THE rOI frOM wOrkIng
wITH COMPETE HaS bEEn vEry HIgH.
anDy yOung
DIrECTOr, COnSuMEr InTErnET SalES & MarkETIng,
vErIzOn wIrElESS

6. OUR EXPERTS AND PRODUCTS,
Increase Your dIgItal
YOUR SOLUTIONS
effectIveness
Compete’s client service teams are experts in their industries and
A New Approach
support the digital strategies of leading brands in the automotive,
As our universe grows more digital, marketers are finding that
pharmaceutical, retail, telecom, and travel markets. Compete’s media
traditional research is not comprehensive or timely enough to
and agency team works closely with the largest advertising, media,
improve their advertising, engagement or return on investment
marketing agencies, search engines, portals, ad networks and publishers.
(ROI). While consumers are shopping, socializing, viewing and even
creating their own media online, existing audience measurement
currencies are not keeping pace. The old way simply doesn’t work
in the new world.
PRODUCT AD AGENCIES PUBLISHERS ADVERTISERS
Compete’s granular data makes it possible to uncover new metrics
and insights that chart the entire purchase pathway. These insights
Compete PRO™
Powered by the largest pool of online
enable our clients to monitor how key itmetrics change over time and
consumer behavior data in the industry,
how is the only online competitive intelligencemarketing campaigns.
they affect both online and ofline
service that combines site, search and
referral analytics in a single product.
Behavior Match™
Utilizes Compete’s unrivaled panel and
proven methods to help marketers and
WEplans.
media HELP…
Ad Impact™
Advertisers Answer:
Marketers, publishers and advertising
agencies can pair Ad Impact with their own
How do I getdata to calculate campaign
media budget people to engage with my brand?
ROI — and to separate winning strategies
How do I achieve my sales goals?
‘‘
‘‘
from ineffective strategies.
How do I demonstrate its all working to my CFO?
Compete POV™
Provides marketers with the ability to
Ad Agencies Answer: COMPETE IS THE Only
on consumer web behavior.
How do I help my client achieve its goals? gaME In TOwn THaT
How do I develop more integrated campaigns?
Marketing Effectiveness Intelligence™ quanTIfIES lOwEr-funnEl
How do I differentiate us versus other agencies?
across multiple websites and gives In-MarkET bEHavIOr In a
marketers an overall view of their market
share versus their competitors. way THaT allOwS MarkETIng
Media Companies Answer: MIx CHangES In nEarly
How doChannelmore ads? develop
Online
I sell Effectiveness™
Allows brands and websites to
rEal-TIME faSHIOn.
How do I build my audience? that
online growth and channel strategies
guide consumers towards deeper online jOHn krafCIk
How do I interactions. my audience?
marketing differentiate
PrESIDEnT & CEO,
HyunDaI MOTOr aMErICa
Survey 360™
Allows clients to precisely target groups or
segments of consumers, based on their
online behavior.

7. For more information contact sales@compete.com
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