Industry experts Chris Baggott, CoFounder and CEO of Compendium Blogware and Kyle Lacy, CEO of Brandswag discuss why consumers and marketers alike are obsessed with social media and how marketers are using this medium to generate demand and increase revenue: You Will Learn: 1. What social media should I spend my time and resources on? 2. How are businesses using social media to build engagement? 3. How are businesses leveraging blogging and social media to generate revenue?