2. Outline
• History
• The Internet
• The World Wide Web (Web 1.0 & Web 2.0)
• Social Media
– Characteristics
– Uses
• Basic forms of SM
• Issues with SM
3. R-Evolution
Communication 1:1
Paper100AD Electromagnetism 1800sh Internet 60s
Media 1: Many
BC….105AD 1825 1950 1990 2002 2010
4. The Internet
• The origins of the Internet reach back to research of the
1960s
• The Internet establishes a global data communications
system between computers.
• The internet powers a multitude of services:
– Emails (1966)
– Telnet, enabling logging on to a remote computer (1972)
– File transfer protocol, enabling file transfers between internet sites (1973)
– Newsgroups
– Online games
– World wide web
5. Sir Timothy Berners-Lee coined the name and
wrote the first World Wide Web server and the
first client program--a browser and editor--in
October 1990
• The Web is one of the services
communicated via the internet.
• It is a collection of interconnected
documents (web pages) and other
resources, linked by hyperlinks and
URLs
6. • Basic html (hypertext mark-up language)
for publishing content on the internet
• Read-Only content.
• The web master is solely responsible for
updating users and managing the content
of the website.
• Relies on “pull” user semantics
8. Web 1.0 VS. Web 2.0
Web 1.0 Web 2.0
• Read only • Read-Write
• Publisher centred • User centred
• Pull semantics • Push semantics
• Limited interactions • Rich interactions
• Transmission • Syndication
• Static • Dynamic
• Rigid • Loosely Couple
9.
10. Social Media
“Social media is a group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and exchange of user-
generated content.”
- Andreas Kaplan and Michael Haenlein (2010)
Social media allow for lay users to collectively author, moderate and share information free
from the restrictions of traditional information dissemination.
Social Media is a part of all our lives
11. Basic Forms of Social Media
1. Social Networking:
Website that allows you to create a personal profile
about yourself then chat, discuss and share
information with others such as friends and family.
12. • A website launched in
February 2004
• A social networking service
• Users must register before
using the site
• You to be at least 13 years old
to become registered users of
the site.
• Similar sites include MySpace
and Google +.
• The China’s FaceBook is
RenRen (147M registered
users)
13. • Combines elements of blogging with
instant messaging and social networking
• a real-time information network launched
in 2006
• micro-blogging service of up to 140
characters.
• Celebrity hub
• Wiebo.com is China’s Twitter
14. Basic Forms of Social Media
3. Content Communities:
Communities which organise and share particular kinds of
content.
The most popular content communities tend to form
around
photos (Flickr),
bookmarked links(del.icio.us)
videos (YouTube).
Presentations (Slideshare)
News (digg)
15. Basic Forms of Social Media
3. WIKIS:
These websites allow people to add content to or edit the information
on them, acting as a communal document or database. The best-known
wiki is Wikipedia, the online encyclopaedia which has over 2 million
English language articles.
Ward Cunningham, Inventor of the Wiki
16.
17.
18. Social Media Characteristics
User generated content
Participation
Community formation
Accessibility
Conversational
Connectedness
Transparency
19. Why do individual use SM
Fun/easy/free
Reputation
Reciprocity
Group identity
Peer pressure
Efficiency
Sharing
Ambient intimacy
20. Uses of Social Media
Day-to-day communication Entertainment
Networking Recommendations
Political involvement Education
Promotion Mobilisation
Sharing news Publishing
Dialogue Fandom
Disaster alert & recovery New business models
...
21.
22.
23. Issues with Social Media
• Privacy
• Security
• Spam (bots, trolls…
• Copyright
• Permanence
• Exhaustion
• Quality
• Ethics (stalking)
• Legal
• You feel lonely
