For a video version of this presentation (and eventually a transcript), visit my blog at:
http://www.communityguy.com/1900/blogorlando-presentation-when-lego-caught-the-cluetrain/
1. when LEGO caught the Cluetrain
how adult fans changed a kids toy company
2. The views in this presentation do not reflect
the opinion of anyone but the bonehead you
see standing in front of you. These opinions
certainly don't reflect the opinions of any
clients or employers (especially that drunken
cabinet maker from high school - man that guy
was weird). If any of the information in this
presentation is helpful, that's due to the
sheer brilliance of the speaker. If anything
is incorrect, questionable, or problematic,
blame my past employment agreement for not
allowing me to properly share the deeper
details of the project with you. Nothing in
this agreement is a trade secret, but if the
insights scare you, please don't sue me.
47. image credits
âą Delorean: http://www.brickshelf.com/cgi-bin/gallery.cgi?m=ïŹicker404
âą Stop Sign: http://www.ïŹickr.com/photos/tumorboy/508830967/
âą Secret: http://www.ïŹickr.com/photos/electricinca/32000874/
âą LEGO Sand Castle: http://www.brickshelf.com/cgi-bin/gallery.cgi?i=2550667
âą Klingon: http://www.LostArt.ws
âą Aircraft Carrier: http://www.ïŹickr.com/photos/pingnews/690276923/
âą LEGO Sets are (c) The LEGO Group
âą All other photos are used with permission or are (c) Jake McKee
48. how LEGO caught the Cluetrain
Jake McKee
Chief Ant Wrangler
Antâs Eye View
communityguy.com
jake@antseyeview.com
214.566.5957