Reaching audiences while they reach you back
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Presentation delivered at the April 11, 2013 Fuze Conference in Saskatoon, SK. Conference organized by
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Reaching audiences while they reach you back
- 1. Reaching audiences while they reach you Doug Lacombe
- 2. Saskatchewan – no degrees of separation © 2012 communicatto, a social media agency
- 3. Running into inspiration © 2012 communicatto, a social media agency
- 4. Reaching audiences while they reach her © 2012 communicatto, a social media agency
- 5. Media is getting mixed up
- 6. When modem speeds were measured in baud © 2012 communicatto, a social media agency
- 7. Media was like this © 2012 communicatto, a social media agency
- 8. Things took time back then © 2012 communicatto, a social media agency
- 9. Now media is like this © 2012 communicatto, a social media agency
- 10. So when a plane ditches into the Hudson © 2012 communicatto, a social media agency
- 11. The crowd reacts instantly © 2012 communicatto, a social media agency
- 12. Which crosses the chasm into MSM © 2012 communicatto, a social media agency
- 13. Which creates a feedback loop that amplifies © 2012 communicatto, a social media agency
- 14. RBC outsourcing scandal © 2012 communicatto, a social media agency
- 15. Media’s evolving, is your media mix? © 2012 communicatto, a social media agency
- 16. The new media mix © 2012 communicatto, a social media agency
- 17. Your impressions engine © 2012 communicatto, a social media agency
- 18. Now you’re the media … © 2012 communicatto, a social media agency
- 19. © 2012 communicatto, a social media agency
- 20. Speak from the heart © 2012 communicatto, a social media agency
- 21. Get heartfelt feedback © 2012 communicatto, a social media agency
- 22. Or some with no heart © 2012 communicatto, a social media agency
- 23. Crowd-spanking © 2012 communicatto, a social media agency
- 24. Headlines for humans © 2012 communicatto, a social media agency
- 25. Show a little passion © 2012 communicatto, a social media agency
- 26. Show a little backbone © 2012 communicatto, a social media agency
- 27. Who’s this guy? One of my heroes: Alvin Law www.alvinlaw.com © 2012 communicatto, a social media agency
- 28. What’s his story? Disabled by Thalidomide To drummer To major fundraiser, speaker, author, musician © 2012 communicatto, a social media agency
- 29. Everything counts and count everything © 2012 communicatto, a social media agency
- 30. Reach out, tell your story, and RING THOSE PHONES! © 2012 communicatto, a social media agency
- 31. Questions? Doug Lacombe, President @dblacombe doug@communicatto.com