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CBC/Calgary Reads Social Media Case Study

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An integrated traditional and social media marketing campaign developed for non-profit Calgary Reads by Doug Lacombe and Andrew McIntyre to promote attendance to a large annual fund raising book sale.

BusinessNews & Politics
1 of 18
Calgary Reads Adopts Social Media A case study of social media philanthropy Doug Lacombe, MBA www.DougLacombe.com Andrew McIntyre, BA www.AndrewMcIntyre.ca
About Calgary Reads ,[object Object]
Objectives ,[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Platform
Dialogue vs. Broadcast
The Schedule
Success Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook results by June 15/09
Twitter results by June 15/09
Wordpress results by June 15/09
SMR results by June 15/09
Media mentions at June 15/09 ,[object Object],[object Object],[object Object]
Book sale results
Areas for improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object]
Questions? Search “Calgary Reads” on Facebook, or go to calgaryreads.wordpress.com
Appendix A – Survey Results Switch to ZINC Research PowerPoint

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CBC/Calgary Reads Social Media Case Study