The 2015 edition of the largest annual study in strategic communication, corporate communications and public relations worldwide is based on responses from 2,253 communication professionals based in 41 countries across Europe. Conducted by an international research team from renowned universities, the research provides insights about the future relevance of mass media and owned media, content strategies, integrating communication functions, value contribution, strategic issues within the next three years, organisational listening, measurement and evaluation, relations between clients and agencies, and characteristics of excellent communication departments. A joint project by the European Public Relations Education and Research Association (EUPRERA),the European Association of Communication Directors (EACD) with partner PRIME Research International. Lead researcher: Prof Dr Ansgar Zerfass, University of Leipzig, Germany, & BI Norwegian Business School, Oslo.
PDF downloads and previous versions of this annual survey are available at http://www.communicationmonitor.eu.