16. “Traditional marketing is telling the world
you’re a rock star. Content marketing is
showing that you are one.”
#13
Robert Rose, Content Marketing Institute
17. "Branded content is created for
a company. A content brand is created for
a valuable company."
Drew Davis, Brandscaping
#14
18. “The difference between
a good content marketer and
a great content marketer is
documented strategy.”
Joe Pulizzi, Content Marketing Institute
#15