CommerceBrain.com CEO Yulia V Smirnova speaks on revenue opportunities for online retailers with Facebook marketing, social graph search based on current experiences and case studies of Eventbrite and Zappos. Making Sense of Facebook Search, presented at Internet Retailer 2013, June 4th, Chicago
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① “We mapped item
taxonomy to FB interests
“… people bought more unrelated
events and upsell skyrocketed.”
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① “We also mixed activity
data
• …we learned so
much “
• Activity more
accurate, up to
date, matches real
life experience
• next gen
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② How’s the HOV sales?
• 86 %of shopping sessions
• 2.6 %in same session CR
• 30K users (1.2 M X 2.6 %)
• $2.1M if average $70
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② Zappos
3. “We do shared interest
studies and social listening…
surprising insights for DM”
4. “We want to be real
&deepwith our customers…”
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③ Who else stroke Riches?
1. Petflow makes 10M from $200K
(28% traffic)
2. Blitzmetrics customers - Rosetta
Stone $6.5 for $1 spent
3. Badgeville (partner data expands
data solutions)
4. Wonder app, Yandex, RIP
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Hierarchy of Sophistication 2
I read newsfeed
Relevant ads to me
Groups and what I
engage with
Shared public
photos, video, places
Interests
Likes
I search
I discover
I engage
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We are being trained NOW
① Suggestive
prompts
② Classify your subs
lists
③ Mobile sleek
④ Photos auto sync
⑤ Classify emotions
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We are trained
to search…
① You might also like
② Related photos
③ Incentivized check-ins
④ Suggested posts
⑤ Recommended ads
⑥ Ratings
⑦ New savvy search
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Social Science confirms
the trend
① Tech makes social capital easy to share
② We will share whole a lot more (cheap)
③ We will do so in structured ways
④ “We will be experts, locals everywhere …
info will travel with us everywhere we go…”,
Sam Lessin, Facebook
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Making $ense from
Facebook search
① SEO more complex
② Integrate with paid to max
owned and earned
③ Power tools required
④ Eventually, cheap or no ads
needed
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Bonus = (email + like)
① Extra on best Facebook marketing
(tools, pages, top 10 strategies, costs) and optional
free 20 min Skype call with Yulia on your questions
② Expedited invite to Graph search
③ Free upcoming
ecommerce Kindle
book (publishing in October 2013 and
free limited to special audiences)
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CommerceBrain flips
online stores to profit
Yulia V Smirnova
CEO and Founder
commercebrain.com
contact@commercebrain.com
c: 415 666 6002
skype: commercebrain
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