Trends in social media marketing are changing every year. What is most likely to be 'IN' when it comes to social media marketing in 2017? Continue reading and you'll find out:

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3 SOCIAL MEDIA MARKETING
TIPS FOR 2017 - THAT
EVERYONE TALKS ABOUT

2. Trends in social media marketing are changing every
year. Small businesses try to keep up with the trends
because it helps them find new clients, advertise their
business for free, and reach out to a greater audience.
What is most likely to be 'IN' when it comes to social
media marketing in 2017? Continue reading and you'll
find out:

3. 1. New Experiences

4. Through the years, social
media has developed. And so
are their users. As the time
approaches, people want to
be a part of real experiences.
People want to be involved in
real-time videos, want to see
more than just an average
content and same old
pictures. This means more
work for businesses, but also
creating more loyal
customers.

5. So, when it comes to live streaming, it is definitely useful for
you to focus on the social media platform where your
audience spends their time. And just get creative and hold
more Facebook Live interviews, post 360 images and
videos. The point of live streams is to connect to your
audience and get them more interested in your products
or services.

6. 2. Images Still
Matter

7. People enjoy visuals. The more
visual you make their experience,
the more likely your content gets
shared and clicked. However, you
still need to get creative when
making a video or a picture.
Instagram is a great platform for
your pictures and short videos. Ever
since Instagram added the features
Stories, within a few months, the
platform gathered more than 100
million daily active viewers.
Meaning, many businesses shifted
from Snapchat to Instagram and
that trend is something you might
consider following.

8. 3. Mobile
Advertising

9. It is widely predicted that mobile
will be the future of advertising.
Also, mobile apps are growing
bigger each year. Facebook holds
the throne when it comes to social
media ad revenues, 80% of
Facebook’s over $7 billion revenue
in 2016 came from mobile ads. Of
course, ads need to have a creative
design and an interesting copy.
Twitter's ad revenue is also on the
rise, and mobile share to it doesn't
stand far behind. It is likely for
Twitter to work on creating
interesting hashtags and visual
content and provide more ad
options for the user.

10. Other tips:

11. · Don't fall behind. Post on regular basis.
· Post only the good stuff.
· Follow the trends, but not all the time.
· Measure your progress. Even if you are not
making a positive progress, at least you
know you're doing something to change it.

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