A survey was conducted on social marketing. 56% of respondents said they knew the meaning of social marketing while 43% said they did not. The most important social marketing topics according to respondents were anti-smoking (24%), AIDS prevention (16%), and drug prevention (17%). The most suitable channel for social marketing campaigns aimed at teenagers was reported to be television/internet (21%).

1. DATA FROM A SURVEY ON
SOCIAL MARKETING

2. DO YOU KNOW THE MEANING OF SOCIAL
MARKETING?
1%
43%
56%
Yes No White

3. These kind of campaigns can
change teenagers behaviour

4. In which way can a teenager be
persuaded to change his/her attitude
with social marketing campaigns?

5. What kind of people should appear
on marketing social campaigns?

6. What is the most suitable channel for
social marketing campaigns aimed at
teenagers?

7. Which are the most important social
marketing topics in your opinion?
8% 5% 17%
6%
4%
6% 16%
8%
6% 24%
Anti smoking
AIDS prevention
Drugs prevention
Anti racism
Child abuse
Alcohol prevention
Anorexia
environmental pollution
Do not drink and drive!
Mobbing

8. Have you ever been in contact with one of
the following social marketing campaigns?
10% 4% 1% 22%
6%
3%
11% 13%
1%
8% 21%
Anti smoking
AIDS prevention
Drugs prevention
Anti racism
Child abuse
Alcohol prevention
Anorexia
environmental pollution
Do not drink and drive!
mobbing
white

9. What do you think about
prevention campaigns of social
marketing?

10. NAME SOME SOCIAL MARKETING
CAMPAIGNS WITH RELEVANCE IN YOUR
COUNTRY

11. Thank you very much