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tips from 3 years of coworking... went bad

TRIAL AND ERROR

lunedì 11 novembre 2013
22A|22
was a coworking and
design gallery that has
been active in Florence
from 2009 to 2012
lunedì 11 novembre 2013
we hosted workshops...
lunedì 11 novembre 2013
exhibitions...
lunedì 11 novembre 2013
temporary stores...
lunedì 11 novembre 2013
parties...
lunedì 11 novembre 2013
photoshootings...
lunedì 11 novembre 2013
concerts...
lunedì 11 novembre 2013
cinema shows...
lunedì 11 novembre 2013
but mainly it was
an alive coworking.
lunedì 11 novembre 2013
despite all this,
we had to shut.
What happened, then?
lunedì 11 novembre 2013
Well,
we’ve done mistakes:
Here’s what i’ve learnt from
errors committed before
starting...
lunedì 11 novembre 2013
At first,
i just needed
a studio

Start with a clear project
don’ just stumble upon it
lunedì 11 novembre 2013
But couldn’t
afford it, just
then seeked
for partners

Team is crucial. Choose
wisely a motivated, diverse
but tight group...
We begun
dreaming big,
too big

Dream big, start small.
Or at least lean. Or go big
only if you are almost sure
you can af...
...while planning
lunedì 11 novembre 2013
We fell in love
with a place
but it was
a mess

Plan accurately
your initial expenses.
Handle restorations with
care, it’s...
And it was
too expensive
to mantain

Don’t spend all the money
with initial expenses. It will
take time to reach your
proj...
Enthusiasm
weighted far
more than its
cost

Enthusiasm, passion,
boldness are great things.
But give them robust roots
to ...
...while managing
lunedì 11 novembre 2013
The project
was split in 2
uncoherent
parts

Give an understandable
strong, solid, firm identity
to your project, and let
...
We’ve chosen
to become too
self-referential
and closed

Your place
won’t remain the coolest
place in town for a long
time....
Definitely too
many clueless
hipster parties

People joining a party
want to drink and have fun,
not necessarily to use you...
...while taking care
of the community.
lunedì 11 novembre 2013
We left people
alone to solve
their problems

People have to feel
comfortable and cared.
You can’t ask coworkers to
bear p...
The space
changed from
shared to
partitioned

Struggle for keeping
your community open and
dynamic. 2-3 empty desks
are be...
We didn’t
involve people
in the activities

Help coworkers
to feel part of your project.
Let them help, propose,
participa...
Nonetheless, there’s
a lot i’ve learnt
and a lot i’ve got:
lunedì 11 novembre 2013
friends,
mates,
experience,
lunedì 11 novembre 2013
and a new project
( with many new mistakes to do! )
lunedì 11 novembre 2013
Mattia Sullini
cowo Firenze 22A|22
cowo Firenze COMBO

thanks!
lunedì 11 novembre 2013
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Trial and error. Learning from a coworking space failure

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An effective knowledge base is not formed just by success stories. Those are perfect for the hype, but not for not committing avoidable mistakes. For this target, knowing what went bad in a coworking might help to avoid some risks. Here's the story of what i've learnt from the failure of 22A|22, a supercool coworking space i've cofounded back in 2009 and shut in late 2012.

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Trial and error. Learning from a coworking space failure

  1. 1. tips from 3 years of coworking... went bad TRIAL AND ERROR lunedì 11 novembre 2013
  2. 2. 22A|22 was a coworking and design gallery that has been active in Florence from 2009 to 2012 lunedì 11 novembre 2013
  3. 3. we hosted workshops... lunedì 11 novembre 2013
  4. 4. exhibitions... lunedì 11 novembre 2013
  5. 5. temporary stores... lunedì 11 novembre 2013
  6. 6. parties... lunedì 11 novembre 2013
  7. 7. photoshootings... lunedì 11 novembre 2013
  8. 8. concerts... lunedì 11 novembre 2013
  9. 9. cinema shows... lunedì 11 novembre 2013
  10. 10. but mainly it was an alive coworking. lunedì 11 novembre 2013
  11. 11. despite all this, we had to shut. What happened, then? lunedì 11 novembre 2013
  12. 12. Well, we’ve done mistakes: Here’s what i’ve learnt from errors committed before starting... lunedì 11 novembre 2013
  13. 13. At first, i just needed a studio Start with a clear project don’ just stumble upon it lunedì 11 novembre 2013
  14. 14. But couldn’t afford it, just then seeked for partners Team is crucial. Choose wisely a motivated, diverse but tight group to start with lunedì 11 novembre 2013
  15. 15. We begun dreaming big, too big Dream big, start small. Or at least lean. Or go big only if you are almost sure you can afford to do that. lunedì 11 novembre 2013
  16. 16. ...while planning lunedì 11 novembre 2013
  17. 17. We fell in love with a place but it was a mess Plan accurately your initial expenses. Handle restorations with care, it’s hard to foresee how much it will really cost lunedì 11 novembre 2013
  18. 18. And it was too expensive to mantain Don’t spend all the money with initial expenses. It will take time to reach your project’s full potential lunedì 11 novembre 2013
  19. 19. Enthusiasm weighted far more than its cost Enthusiasm, passion, boldness are great things. But give them robust roots to grow efficiently lunedì 11 novembre 2013
  20. 20. ...while managing lunedì 11 novembre 2013
  21. 21. The project was split in 2 uncoherent parts Give an understandable strong, solid, firm identity to your project, and let coworking power it lunedì 11 novembre 2013
  22. 22. We’ve chosen to become too self-referential and closed Your place won’t remain the coolest place in town for a long time. If you’ll play on exclusiveness, you’ll lose. lunedì 11 novembre 2013
  23. 23. Definitely too many clueless hipster parties People joining a party want to drink and have fun, not necessarily to use your desks. Beware the hipsters lunedì 11 novembre 2013
  24. 24. ...while taking care of the community. lunedì 11 novembre 2013
  25. 25. We left people alone to solve their problems People have to feel comfortable and cared. You can’t ask coworkers to bear problems and inefficiencies. lunedì 11 novembre 2013
  26. 26. The space changed from shared to partitioned Struggle for keeping your community open and dynamic. 2-3 empty desks are better than a blocked, closed community lunedì 11 novembre 2013
  27. 27. We didn’t involve people in the activities Help coworkers to feel part of your project. Let them help, propose, participate, share, live it. Your project is their project. lunedì 11 novembre 2013
  28. 28. Nonetheless, there’s a lot i’ve learnt and a lot i’ve got: lunedì 11 novembre 2013
  29. 29. friends, mates, experience, lunedì 11 novembre 2013
  30. 30. and a new project ( with many new mistakes to do! ) lunedì 11 novembre 2013
  31. 31. Mattia Sullini cowo Firenze 22A|22 cowo Firenze COMBO thanks! lunedì 11 novembre 2013
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An effective knowledge base is not formed just by success stories. Those are perfect for the hype, but not for not committing avoidable mistakes. For this target, knowing what went bad in a coworking might help to avoid some risks. Here's the story of what i've learnt from the failure of 22A|22, a supercool coworking space i've cofounded back in 2009 and shut in late 2012.

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