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TOPIC
MODELING
PAVE THE WAY FOR YOUR
B2B CONTENT ROADMAP
“Let’s create uninspired, irrelevant or self-
serving content”– said no marketer ever.
And yet, that’s exactly what we del...
CONSIDER THIS…
Your customers are on a journey towards
BUSINESS TRANSFORMATION
AND INNOVATION.
2016 will be another innovative year:
HEALTHCARE
Consumers now shop at multiple specialty
stores, online & via mobile devices. This
fragmentation and on-demand mentality
a...
Smart Farming and the Internet of Things are
thought to address the projected
increase in consumer demand.
And, manage the...
FAMILIAR WITH THESE?
Manufacturing 2.0
Smart Factory
IoT
Digital Transformation
3D Printing
Next Shoring
Global Supply Cha...
Etc.
Your content should be a
bridge for your customers as
they navigate the waters of
CHANGE.
HOW?
Topic Modeling is the systematic
process for content marketers to stay
abreast of trends, challenges and pain
points ...
Topic Modeling takes an ‘outside in’
approach and goes beyond your four walls.
When you understand what topics are
getting...
You’ll be able to deliver valuable content
that provides direction for your audience in
this time of innovation and
transf...
BLOGS
• Topic Modeling Tips to Keep Your Content Relevant
• Persona-Based Marketing: Measure Twice and Cut Once
• The Thre...
ComBlu provides content marketing
strategy, change management guidance,
and governance to brands such as Cisco,
Capital On...
Twitter.com/ComBlu
Contact us via phone or on the Web:
ComBlu.com
ComBlu Lumenatti Blog
312-423-4916
Kevin Lynch
klynch@co...
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Topic Modeling: Pave the Way for Your B2B Content Roadmap

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Topic Modeling: Pave the Way for Your B2B Content Roadmap

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Topic Modeling: Pave the Way for Your B2B Content Roadmap

  1. 1. TOPIC MODELING PAVE THE WAY FOR YOUR B2B CONTENT ROADMAP
  2. 2. “Let’s create uninspired, irrelevant or self- serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times.
  3. 3. CONSIDER THIS… Your customers are on a journey towards BUSINESS TRANSFORMATION AND INNOVATION.
  4. 4. 2016 will be another innovative year: HEALTHCARE
  5. 5. Consumers now shop at multiple specialty stores, online & via mobile devices. This fragmentation and on-demand mentality affects every aspect of the supply chain. RETAIL
  6. 6. Smart Farming and the Internet of Things are thought to address the projected increase in consumer demand. And, manage the looming challenges related to water, land and cost management... AGRICULTURE
  7. 7. FAMILIAR WITH THESE? Manufacturing 2.0 Smart Factory IoT Digital Transformation 3D Printing Next Shoring Global Supply Chain Mass Customization MANUFACTURING
  8. 8. Etc.
  9. 9. Your content should be a bridge for your customers as they navigate the waters of CHANGE.
  10. 10. HOW? Topic Modeling is the systematic process for content marketers to stay abreast of trends, challenges and pain points of your customers—within your industry—so that you create RELEVANT CONTENT that adds value.
  11. 11. Topic Modeling takes an ‘outside in’ approach and goes beyond your four walls. When you understand what topics are getting traction in the media, on social channels, from competitors & at key events aimed at your audience…
  12. 12. You’ll be able to deliver valuable content that provides direction for your audience in this time of innovation and transformation.
  13. 13. BLOGS • Topic Modeling Tips to Keep Your Content Relevant • Persona-Based Marketing: Measure Twice and Cut Once • The Three C’s of Digital Transformation • On Being Authentic • The Conundrum of the Tech Marketer • Where Does Your Content Journey Lead? THOUGHT LEADERSHIP • Is Your Customer at the Heart of Your Organization’s Culture? (presentation) • Cisco Journey Case Study (presentation) • Alchemy of Content (eBook) • Content Supply Chain (eBook) RELATED READING
  14. 14. ComBlu provides content marketing strategy, change management guidance, and governance to brands such as Cisco, Capital One, VMware, TransUnion, BMO Harris Bank and others. ABOUT COMBLU
  15. 15. Twitter.com/ComBlu Contact us via phone or on the Web: ComBlu.com ComBlu Lumenatti Blog 312-423-4916 Kevin Lynch klynch@comblu.com © C O P Y R I G H T 2 0 1 6 , C O M B L U 2 0 1 6 NEXT STEPS

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