Created for presentation at the Richmond Federal Reserve's "Unleashing the Power of Local Data" Conference http://www.richmondfed.org/conferences_and_events/community_development/2011/unleashing_data_20111013.cfm Conference Description: Join the Federal Reserve Bank of Richmond for a one-day conference that showcases the best uses of data in local decision-making. Participants will learn from case studies that exhibit communities' innovative use of data to address local problems, and they will engage in hands-on sessions using their own laptops to better understand how to apply data to their communities. To address the growing use of informational graphics to communicate data, the lunch program will feature Column Five Media, Inc., a company that creates compelling graphics for clients such as The Atlantic, Newsweek and Good Magazine. This dynamic conference will demonstrate the power of data to inform decision-making and effect policy.
33. “...THE HUMAN VISUAL SYSTEM IS A PATTERN SEEKER OF ENORMOUS POWER AND SUBTLETY.
THE EYE AND THE VISUAL CORTEX OF THE BRAIN FORM A MASSIVELY PARALLEL PROCESSOR THAT
PROVIDES THE HIGHEST-BANDWIDTH CHANNEL INTO HUMAN COGNITIVE CENTERS.”
COLIN WARE
In Information Visualization:
Perception For Design
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46. VISUAL LEARNING
“WHEN COMPARED TO OUR OTHER SENSES (HEARING, SMELL, TASTE, AND TOUCH),
WHICH ARE LIKE NARROW ALLEYWAYS PAVED IN COBBLESTONES, VISION IS LIKE A SUPERHIGHWAY.”
STEPHEN FEW
Tapping The Power Of Visual Perception
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48. “VISUAL DISPLAYS RICH WITH DATA ARE NOT ONLY AN APPROPRIATE AND PROPER COMPLEMENT
TO HUMAN CAPABILITIES, BUT ALSO SUCH DESIGNS ARE FREQUENTLY OPTIMAL.”
EDWARD R. TUFTE
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52. “THE AIM OF THE POET IS TO INFORM OR DELIGHT, OR TO COMBINE TOGETHER, IN WHAT HE SAYS,
BOTH PLEASURE AND APPLICABILITY TO LIFE. IN INSTRUCTING, BE BRIEF IN WHAT YOU SAY
IN ORDER THAT YOUR READERS MAY GRASP IT QUICKLY AND RETAIN IT FAITHFULLY.
HORACE
The Art Of Poetry An Epistle To The Pisos
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60. VISUALIZATION
“THERE IS VIRTUALLY UNLIMITED FREEDOM IN HOW WE REPRESENT DATA.
THE DIFFICULT QUESTION IS HOW BEST TO REPRESENT IT.”
WILLIAM WRIGHT
IN THE RESEARCH REPORT “INFORMATION ANIMATION APPLICATIONS IN THE CAPITAL MARKETS”
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61. SHOW DATA WITH INTEGRITY
160 160
140 80
120 0
10 20 30 40 50 60 70 80 10 20 30 40 50 60 70 80
BAD EXAMPLE SCALE ISSUE GOOD EXAMPLE
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67. “PERHAPS MOST OF ALL, READERS WANTED TO SHARE ARTICLES THAT INSPIRED AWE,
AN EMOTION THAT THE RESEARCHERS INVESTIGATED AFTER NOTICING HOW MANY SCIENCE ARTICLES MADE THE LIST.
IN GENERAL, THEY FOUND, 20 PERCENT OF ARTICLES THAT APPEARED ON THE TIMES HOME PAGE MADE THE LIST,
BUT THE RATE ROSE TO 30 PERCENT FOR SCIENCE ARTICLES,
INCLUDING ONES WITH HEADLINES LIKE “THE PROMISE AND POWER OF RNA.”
JOHN TIERNEY
“WILL YOU BE E-MAILING THIS COLUMN? IT’S AWESOME”
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68. BUILDING AND NURTURING RELATIONSHIPS
SOCIAL CAPITAL
HELP OTHER PEOPLE FIRST, DON’T DEMAND RECIPROCATION.
GENUINELY HELPING PEOPLE BUILDS GOODWILL TOWARDS YOU AND YOUR BRAND.
INFLUENCERS
JOURNALISTS INDUSTRY THOUGHT LEADERS BLOGGERS
ENTREPRENEURS INTERNET CELEBRITIES
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73. MEDIA OUTREACH
1 GO STRAIGHT TO THE SOURCE (JOURNALIST)
BE BRIEF 2
3 DON’T PUSH
RESPECT JOURNALIST’S INTEGRITY 4
5 SOCIAL RE-SEEDING
THE POWER OF SOMEONE ELSE’S VOICE 6
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