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    THE

    VALUE

    OF

    VISUALIZATION
CONTENT




       WHY VISUALIZE DATA?




       MAKING A GOOD INFOGRAPHIC




       SHARING YOUR MESSAGE




   2
EDITORIAL




    3
4
5
6
7
8
9
10
11
HUMOR




 12
13
14
15
16
17
PROPRIETARY DATA




       18
19
20
NEWS




 21
22
23
PROCESS




  24
25
26
DATA VISUALIZATION




        27
28
29
30
31
1



WHY VISUALIZE DATA?




         32
“...THE HUMAN VISUAL SYSTEM IS A PATTERN SEEKER OF ENORMOUS POWER AND SUBTLETY.
THE EYE AND THE VISUAL CORTEX OF THE BRAIN FORM A MASSIVELY PARALLEL PROCESSOR THAT
     PROVIDES THE HIGHEST-BANDWIDTH CHANNEL INTO HUMAN COGNITIVE CENTERS.”



                                    COLIN WARE
                              In Information Visualization:
                                 Perception For Design




                                           33
PREATTENTIVE PROCESSING




                                      7
                                          7
                                              7
                                  7   7
                                          7       7
7
                              7
                                              7




              34
PRE-ATTENTIVE ATTRIBUTES




         FORM

      ORIENTATION


           35
PRE-ATTENTIVE ATTRIBUTES




         FORM

      LINE LENGTH


           36
PRE-ATTENTIVE ATTRIBUTES




         FORM

       LINE WIDTH


           37
PRE-ATTENTIVE ATTRIBUTES




         FORM

          SIZE


           38
PRE-ATTENTIVE ATTRIBUTES




         FORM

         SHAPE


           39
PRE-ATTENTIVE ATTRIBUTES




         FORM

       CURVATURE


           40
PRE-ATTENTIVE ATTRIBUTES




         FORM

     ADDED MARKS


           41
PRE-ATTENTIVE ATTRIBUTES




         FORM

      ENCLOSURE


           42
PRE-ATTENTIVE ATTRIBUTES




         COLOR

       INTENSITY


           43
PRE-ATTENTIVE ATTRIBUTES




         COLOR

          HUE


           44
PRE-ATTENTIVE ATTRIBUTES




    SPATIAL POSITION

      2-D POSITION


           45
VISUAL LEARNING




       “WHEN COMPARED TO OUR OTHER SENSES (HEARING, SMELL, TASTE, AND TOUCH),
WHICH ARE LIKE NARROW ALLEYWAYS PAVED IN COBBLESTONES, VISION IS LIKE A SUPERHIGHWAY.”



                                     STEPHEN FEW
                           Tapping The Power Of Visual Perception




                                             46
FLEMING’S VAK/VARK MODEL




 VISUAL           AUDIOTORY           KINESTHETIC OR TACTILE
LEARNERS           LEARNERS                 LEARNERS




                      47
“VISUAL DISPLAYS RICH WITH DATA ARE NOT ONLY AN APPROPRIATE AND PROPER COMPLEMENT
      TO HUMAN CAPABILITIES, BUT ALSO SUCH DESIGNS ARE FREQUENTLY OPTIMAL.”



                                EDWARD R. TUFTE




                                       48
EASE OF DIGESTION




       49
SHARE-ABILITY OF FORMAT




IMAGE             VS.             TEXT POST




                  50
3



MAKING A GOOD INFOGRAPHIC




            51
“THE AIM OF THE POET IS TO INFORM OR DELIGHT, OR TO COMBINE TOGETHER, IN WHAT HE SAYS,
  BOTH PLEASURE AND APPLICABILITY TO LIFE. IN INSTRUCTING, BE BRIEF IN WHAT YOU SAY
      IN ORDER THAT YOUR READERS MAY GRASP IT QUICKLY AND RETAIN IT FAITHFULLY.



                                         HORACE
                          The Art Of Poetry An Epistle To The Pisos




                                             52
53
ELEMENTS




 1         2           3

IDEA   RESEARCH   VISUALIZATION




          54
IDEA




WORK IN A GROUP          TO CONCEPT




                   55
DATA SOURCES




  DATA.UN.ORG                    HARRISINTERACTIVE.COM




   OECD.ORG                            DATA.GOV




PEWRESEARCH.ORG                         IRS.GOV




  NIELSEN.COM                           SBA.GOV




  GALLUP.COM                          CENSUS.GOV



                       56
RESEARCH




FIND AN INTERESTING AND COMPELLING ANGLE




        LESS IS MORE WITH VISUALS




         BE OBJECTIVE WITH DATA


                   57
RESEARCH




FIND AN INTERESTING AND COMPELLING ANGLE




        LESS IS MORE WITH VISUALS




         BE OBJECTIVE WITH DATA


                   58
RESEARCH




FIND AN INTERESTING AND COMPELLING ANGLE




        LESS IS MORE WITH VISUALS




         BE OBJECTIVE WITH DATA


                   59
VISUALIZATION




      “THERE IS VIRTUALLY UNLIMITED FREEDOM IN HOW WE REPRESENT DATA.
             THE DIFFICULT QUESTION IS HOW BEST TO REPRESENT IT.”



                                WILLIAM WRIGHT
IN THE RESEARCH REPORT “INFORMATION ANIMATION APPLICATIONS IN THE CAPITAL MARKETS”




                                        60
SHOW DATA WITH INTEGRITY



                                         160         160




                                         140          80




                                         120             0
10   20   30   40   50   60   70    80                        10   20   30   40   50   60   70   80




          BAD EXAMPLE                      SCALE ISSUE                  GOOD EXAMPLE




                                               61
USE THE RIGHT METHOD




         62
CHOOSING GRAPH TYPE




         8
     8                  36
8




                             CA   NY      AL        MN   DE   NC
12




                14
     6 8
                                                                   01 02 03 04 05 06 07 08 09 10 11 12




     PARTS OF A WHOLE                  LINEAR VS. AREA                        CHRONOLOGY




                                               63
SHOW DATA WITH INTEGRITY




                                100           50




                                50            25




                                0              0
A   B   C   D   E   F   G                              A   B   C   D   E   F   G


                                      SCALE



                                       64
DESIGN




GOOD DESIGN IS ENGAGING            ADD CLARITY, NOT CONFUSION




                            65
2



SHARING YOUR MESSAGE




         66
“PERHAPS MOST OF ALL, READERS WANTED TO SHARE ARTICLES THAT INSPIRED AWE,
AN EMOTION THAT THE RESEARCHERS INVESTIGATED AFTER NOTICING HOW MANY SCIENCE ARTICLES MADE THE LIST.
 IN GENERAL, THEY FOUND, 20 PERCENT OF ARTICLES THAT APPEARED ON THE TIMES HOME PAGE MADE THE LIST,
                        BUT THE RATE ROSE TO 30 PERCENT FOR SCIENCE ARTICLES,
                 INCLUDING ONES WITH HEADLINES LIKE “THE PROMISE AND POWER OF RNA.”



                                           JOHN TIERNEY
                          “WILL YOU BE E-MAILING THIS COLUMN? IT’S AWESOME”




                                                 67
BUILDING AND NURTURING RELATIONSHIPS




                                  SOCIAL CAPITAL

                HELP OTHER PEOPLE FIRST, DON’T DEMAND RECIPROCATION.
       GENUINELY HELPING PEOPLE BUILDS GOODWILL TOWARDS YOU AND YOUR BRAND.




                                   INFLUENCERS




JOURNALISTS                 INDUSTRY THOUGHT LEADERS                       BLOGGERS


              ENTREPRENEURS                         INTERNET CELEBRITIES




                                         68
SOCIAL SEEDING




SOCIAL NEWS CHANNELS




         69
BREAKING NEWS




     70
EVERGREEN CONTENT




       71
SOCIAL SEEDING




QUANTITY      VERSUS        QUALITY

                OF




              SHARES




                 72
MEDIA OUTREACH




                                    1    GO STRAIGHT TO THE SOURCE (JOURNALIST)



                         BE BRIEF   2



                                    3    DON’T PUSH



   RESPECT JOURNALIST’S INTEGRITY   4



                                    5    SOCIAL RE-SEEDING



THE POWER OF SOMEONE ELSE’S VOICE   6




                                    73
HARNESSING THE POWER OF DATA




             74
FIND YOUR MESSAGE
AND MAKE IT COMPELLING.




          75
USE VISUALIZATION
TO ENGAGE YOUR AUDIENCE.




           76
AN EDITORIAL APPROACH IS USEFUL,
  BUT DON’T LIE WITH YOUR DATA.




               77
NURTURE RELATIONSHIPS WITH COMMUNITIES
THAT ARE INTERESTED IN YOUR SUBJECT MATTER.




                    78
The Value of Visualization by @columnfive

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