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Molson Canada Social Media Case Study

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Arthur van der Molen
Arthur van der Molen

Molton case

Education
1 of 10
MOLSON CANADA
Schedule 1. Introduction of the case (10) 2. Inventory isusses (20) 3. Lessons learned (5) 4. Wrap-Up (5)
Beer? ‘Social’ ?
Social media
DESTEP analysis
End off class… End of class results Deeper understanding of ‘social’ SWOT DESTEP

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Molson Canada Social Media Case Study