1. Winning Women
#winningwomen @shesaysuk
Thursday, 20 September 12

2. Women & Sports
Apparel
@collynahart
collynahart@gmail.com
Thursday, 20 September 12

3. Default
We all operate in a default mode of
sport = men’s sport.
Thursday, 20 September 12

4. We are all male
Even as women working in sports
marketing we are trained to compete
with men, and therefore to think and
operate like men at work.
Thursday, 20 September 12

5. 3 kinds of sports
marketing “aimed at
women”
Thursday, 20 September 12

6. 1. Entertainment for
male readers
Thursday, 20 September 12

7. Thursday, 20 September 12

8. 2. Assuming women are
the same as men
Thursday, 20 September 12

9. AKA: “If the
best athlete
uses it,
women will
want to be
like her.”
Thursday, 20 September 12

10. Why doesn’t this work?
(Beyond not recognising her)
“I don’t want to look too sporty”
Thursday, 20 September 12

11. Particularly in the UK, the media
has pitted athleticism and
femininity against each other.
Women are expected to choose.
The media likes women to be
simple.
Thursday, 20 September 12

12. Thursday, 20 September 12

13. So we try to meet the
stereotype, and then beat
ourselves up about it when we
don’t seem to fit.
Thursday, 20 September 12

14. 3. The empowered
woman
Thursday, 20 September 12

15. Thursday, 20 September 12

16. Thursday, 20 September 12

17. Thursday, 20 September 12

18. Too bad she’s usually alone...
Thursday, 20 September 12

19. Women are like a
foreign market
Thursday, 20 September 12

20. Women really don’t
care much about the
technical features of a
product...
Thursday, 20 September 12

21. She just wants to know
what a product does
for her.
Thursday, 20 September 12

22. The biggest competition
is ourselves.
Thursday, 20 September 12

23. Achievement is rarely
about being the best.
Thursday, 20 September 12

24. If we do it together, it’s
that much better.
Thursday, 20 September 12

25. Yes, women want to be
attractive... but not as
you’d expect
Thursday, 20 September 12

26. Something strange is
happening in fashion
Thursday, 20 September 12

27. It’s not about sexy
...
It’s about sisterhood
Thursday, 20 September 12

28. Thursday, 20 September 12

29. From:
“I wish I could be her...”
Thursday, 20 September 12

30. Thursday, 20 September 12

31. To:
“I wish I was friends
with them...”
Thursday, 20 September 12

32. Thursday, 20 September 12

33. And because of social
media, it kind of feels
like you are...
Thursday, 20 September 12

34. Thursday, 20 September 12

35. But let’s focus on sport
again...
Thursday, 20 September 12

36. What’s the real
opportunity for sport
brands?
Thursday, 20 September 12

37. Really understand what
sport brings to her life
Thursday, 20 September 12

38. Sport is a reflection of
how she sees herself,
how she sees the world
Thursday, 20 September 12

39. Confidence and
friendship go hand in
hand
Thursday, 20 September 12

40. Permission to strive
A precedent to not shirk
from success
Freedom to look silly
Thursday, 20 September 12

41. Thursday, 20 September 12

42. Thursday, 20 September 12

43. http://www.youtube.com/watch?v=Mzp-D3cv9nM
Thursday, 20 September 12

44. Thank you, now let’s
change the game...
@collynahart
collynahart@gmail.com
Thursday, 20 September 12