The social Web is changing how we connect and collaborate, but it's not all about tools and technology. What are the human needs driving this transformation, and how can we make online choices that will most benefit our life communities: personal, professional, and civic?

1. THE SOCIAL WEB
Yours, Mine, and Ours
Jay Collier• www.batesmedia.net
February 25, 2009
Ibrahim Iujaz

2. • Technology
• Experience
• Exchange
• Choices
woodleywonderworks

3. Warning!
tm-tm

4. Each medium “is an
extension of ourselves
... an extension of
consciousness”
Marshall McLuhan, 1964
Clearly Ambiguous

5. MCLUHAN
Digitized
Expanding media MEDIA
Evolution of communications
technologies Electronic Digital computer
Networks
MEDIA
Personal computer
Telegraph World Wide Web
Printed Telephone Web 2.0, next?
MEDIA Radio
Written Movable type
Television
MEDIA
Printing press
Cave walls Photograph
Bamboo slips Motion pictures
Parchment
Verbal Paper
nate steiner

6. THE WORLD WIDE WEB Web 1.0
Web 1.0 — 1995–2002
The first Web was “It”
~2000 “IT”
The first Web was
Web media
and content
hosted locally
A WEB SITE
Business
data
Phone Television
Email

7. THE WORLD WIDE WEB
Web 2.0 — 2002–10
The next Web was “Yours” and “Mine
Web 1.0 Web 2.0
Webmaster required ! We can all do it
Institutional voice ! Personal voice
One-way publishing ! Social collaboration
Desktop computing ! Access anywhere

8. Web 2.0
THE WORLD WIDE WEB
~2007
Web 2.0 — 2002–10
The next Web was “YOURS” and“MINE”
The current Web is “Yours” and “Mine
Facebook
Delicious Flickr
WordPress Google Docs
My
Wikipedia
Pages and LinkedIn
profiles
YouTube NetVibes
Twitter

9. THE WORLD WIDE WEB
The Next Web — 2010–20
The Live Web “Is”
Web 2.0 Web 3.0/Live Web
We all can do it ! Automatic agents
Personal voice ! Community voices
Social collaboration ! Co-created experiences
Access anywhere ! Intelligent devices

10. The noosphere is
“an interlinked system
of consciousness
and information”
Pierre Teilhard de Chardin
1955
Jaypeg21

11. TEILHARD DE CHARDIN
Noosphere
Layers of experience THOUGHT
Evolution of awareness
Atmosphere
AIR
Biosphere
CELLS
Geosphere
MOLECULES
wwworks, churkin ms, anomalous4, fdecomite, snickclunk , jing-a-ling

12. “The individual and the
cultural are inextricably
bound by patterns of
relational exchange.”
Ken Wilber, 1981
sallyrye

13. WILBER
Intuitive
Patterns of exchange MEANING
Relational exchanges with our
multiple environments Symbolic Vision
Integrity
RESPECT Authenticity
Emotional Discourse Presence
Material SECURITY Achievement Reflection
SAFETY Recognition Awareness
Family
Friendship Esteem
Breath Confidence
Food, water Intimacy
Shelter Power
Reproduction
Sleep

14. “The future is already
here – it’s just not
evenly distributed.”
William Gibson, 2003
Clearly Ambiguous

15. “If you understand the
Net Generation, you
will understand
the future”
Don Tapscott, 2008
Phyllis Graber Jensen
Clearly Ambiguous

17. BATES ONLINE MEDIA
Supporting the next generations
• Help people connect with each other, across roles —
student, faculty, staff, alumni.
• Help people connect with the ideas that interest them the
most: scholarship, research, narratives, events, places,
groups, and service.
• Draw constituents and friends into a satisfying and
deepening lifelong experience of Bates that reflects and
expresses core values.
• Make online ultimately portable, so that people can
participate from anywhere, anytime.

18. BATES ONLINE MEDIA
Principles of an effective online service
Factors that may encourage survival
• Be dependable – anywhere, any time, any device
• Be intuitive – simple publishing, searching, finding
• Be useful – helpful information and instructions
• Be engaging – appealing, personal, immersive
• Be personalizable – up to date feeds on personal interests
• Be sociable – online spaces for intellectual collaboration
• Be meaningful – insight into what matters to you

23. NATURAL SELECTION
More to watch
• Vimeo — video hosting and community
• DabbleDB — relational databases
• Feedburner — subscriptions and notifications
• Bloglines — news feed reader
• GoogleMaps & Docs — business

24. “Education is learning
what to grow toward,
what to choose,
what not to choose.”
Abraham Maslow, 1971
Jaypef21

25. The Social Web
What is your experience of the social Web?
More information: www.batesmedia.net