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Colleen Israel
The Automotive Industry
   Highly Competitive

   Cutting Edge Technology

   Constant Change & Innovation

   Reputation is Everything
Industry Leaders
 Toyota
 GM
 Ford
 Honda
 Nissan
Toyota: The Innovators
 Developed a strong company culture
 “The Toyota Way”
 A Methodology copied by many.
 Possess Innovative Patents that
  provide advantages over competitors
“The Toyota Way”
 Respect
 Teamwork
 Challenge
 Kaizen: Concept of continuous
  improvement
 Genchi Genbutsu: Go and See, for
  managers
The Toyota Way &
Consumers
 Years of satisfaction
 Consumer Loyalty based on:
 Trust
 Safety
 Quality
 Reliability
 Innovation
 Design
Toyota 2009
 A tragic event: a family dies in their 2009
  Lexus ES350.
 Accelerator issues are uncovered.
 Company deflects blame.
 Company concealments become
  evident.
 Eventual admission of fault.
 Customer & investors trust is shaken.
2009 Aftermath
 Financials all plummet in 2009.
 All aspects suffer
 Competitors take advantage of downfall
 Company struggles to recover
 Toyota works to regain trust
Ratio Rankings
Colleen Israel

                           Toyota GM        Ford        Honda    Nissan
Profitability Ratios:

RANKINGS Best =1
worst = 5
Compared to one another
Return on Investment
Return on Assets (ROA)         5       2           1        4         3
Return on Equity (ROE)         5       2           1        4         3
EBITDA                         4       5           1        3         2
Earnings Before Interest
and Taxes Depreciation
and Amortation
Liquidity Ratios
Quick Ratio                    4       3           5        2         1
Current Ratio                  4       3           5        2         1

Debt Management
Total Debt to Equity           3       5           1        4         2

Asset Management
Total Asset Turnover           5       1           3        4         2
Inventory Turnover             4       3           5        1         2


total score                    34      24          22       24       16
lower = better
Ranking: Best Investment

  Toyota
                               34

    GM
                          24

  Honda
                          24

   Ford
                     22

  Nissan
                16
Toyota’s Future
 Aggressive Innovation
 Rebuild trust
 Better negotiation with consumer
 Return to putting customer 1st
 Revisit original mission of continuous
  improvement.
 Investors: moderate investment for
  moderate improvements.
Thank You

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Toyota motor corp power point

  • 2. The Automotive Industry  Highly Competitive  Cutting Edge Technology  Constant Change & Innovation  Reputation is Everything
  • 3. Industry Leaders  Toyota  GM  Ford  Honda  Nissan
  • 4. Toyota: The Innovators  Developed a strong company culture  “The Toyota Way”  A Methodology copied by many.  Possess Innovative Patents that provide advantages over competitors
  • 5. “The Toyota Way”  Respect  Teamwork  Challenge  Kaizen: Concept of continuous improvement  Genchi Genbutsu: Go and See, for managers
  • 6. The Toyota Way & Consumers  Years of satisfaction  Consumer Loyalty based on:  Trust  Safety  Quality  Reliability  Innovation  Design
  • 7. Toyota 2009  A tragic event: a family dies in their 2009 Lexus ES350.  Accelerator issues are uncovered.  Company deflects blame.  Company concealments become evident.  Eventual admission of fault.  Customer & investors trust is shaken.
  • 8. 2009 Aftermath  Financials all plummet in 2009.  All aspects suffer  Competitors take advantage of downfall  Company struggles to recover  Toyota works to regain trust
  • 9. Ratio Rankings Colleen Israel Toyota GM Ford Honda Nissan Profitability Ratios: RANKINGS Best =1 worst = 5 Compared to one another Return on Investment Return on Assets (ROA) 5 2 1 4 3 Return on Equity (ROE) 5 2 1 4 3 EBITDA 4 5 1 3 2 Earnings Before Interest and Taxes Depreciation and Amortation Liquidity Ratios Quick Ratio 4 3 5 2 1 Current Ratio 4 3 5 2 1 Debt Management Total Debt to Equity 3 5 1 4 2 Asset Management Total Asset Turnover 5 1 3 4 2 Inventory Turnover 4 3 5 1 2 total score 34 24 22 24 16 lower = better
  • 10. Ranking: Best Investment Toyota 34 GM 24 Honda 24 Ford 22 Nissan 16
  • 11. Toyota’s Future  Aggressive Innovation  Rebuild trust  Better negotiation with consumer  Return to putting customer 1st  Revisit original mission of continuous improvement.  Investors: moderate investment for moderate improvements.