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Why start up? wordycat @ the startup panel at TLC2016

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The wordycat team was invited to participate in the language startup panel debate at the Translation and Localization Conference in Warsaw on March 11, 2016. And we were very happy to come to Warsaw and join the discussion about „Why start up in the language industry?“.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Why start up? wordycat @ the startup panel at TLC2016

  1. 1. words 
 + etiquette 
 = [w’3rdiːkæt] meet wordycat Anja Müller
 Marie-Luise Groß 1
  2. 2. effective collaboration is a strategic imperative 
 for freelancers in the language industry… 2 • Price deterioration • Competition with laymen • Little job prestige • Little visibility • “Quality“ is not tangible • Software providers and agencies benefit from technology – but do freelancers, too? It’s hard to earn a living as a translator. Thousands of fake profiles exist online. Anyone can offer language services… How do I find clients? How much is my expertise worth? Language professionals’ pain points I want to work closely together with my clients. Implications
  3. 3. … and their clients 3 It’s hard to find a professional translator I need to more marketing experts on my team! I don’t have time to skim through 100s of profiles Who can recommend a reliable language expert? I don’t trust anonymous platforms Clients’ pain points I want to easily collaborate with freelancers Implications • Can’t assess quality of the translation • Don’t know how to find reliable and skilled language professionals • Under deadline pressure • Don’t know what service they need
  4. 4. our Mission our Vision 4 Together we shine: wordycat is an exclusive network and virtual co-working center where language professionals and their clients find each other through recommendations and build trusted, sustainable business relationships. wordycat is a fair marketplace where professionalism, mutual appreciation and efficient collaboration are fostered through process innovation and knowledge sharing.
  5. 5. 5 pretty on the outside, strong on the inside: 
 wordycat offers you powerful tools and services SearchHi, Anja Müller! Have a nice day.wordycat Virtual office Dashboard Projects Team rooms my Account Marketplace myProfile Academy Community Dashboard Projects Team rooms my Account Welcome to your virtual office! 4 open 2 closed IBG Corp. Vitte Ltd. Happy Hotel Upgrade My user data Quotes Projects Billing SearchHi, Anja Müller! Have a nice day.wordycat Virtual office Dashboard Projects Team rooms my Account Marketplace myProfile Academy Community Dashboard Projects Team roomsmy Account Welcome to your virtual office! 4 open 2 closed IBG Corp. Vitte Ltd. Happy Hotel Upgrade My user data Quotes Projects Billing
  6. 6. Finalist at the 
 Falling Walls Lab 2013 our way towards wordycat was a great journey (so far…) 20142013 Freelance career Anja 2 20162015 Ph.D. project Marie 1 6 2017 5 The idea: 
 We need a fair marketplace 3 4 …plan our start-up & deal with formalities… 8 …attend start-up events & trainings… 7 …check possible sources of finance 9 The first steps: 
 Get professional advice… 6 Start technical development 13 10 Launch wordycat community 14 Launch wordycat marketplace & collaboration platform 15 First clients are coming! 12 Decision: 
 continue w/ bootstrapping 11
  7. 7. to build a start-up means to learn something new 
 – every day 7 1 Build a trusted team! 2 3 • Committed co-founders • Driven developers • Trustworthy tax consultants and lawyers Plan as you go! • Do a market test asap • Think in small steps and follow a big vision • Focus on your goals Don’t be shy! • Talk to the people in your industry • Tell everyone in your personal network about your business • Fail early, often, then move on
  8. 8. Anja Müller Founder & Managing Director
 Language Professionals Relations anja.mueller@wordycat.com
 ! @anjamue Thank you for your attention! 8 Dr. Marie-Luise Groß Founder & Managing Director
 Business Clients Relations marie-luise.gross@wordycat.com
 ! @marieluisegross
  9. 9. wordycat.com 
 facebook.com/hi.wordycat 
 ! @hi_wordycat

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