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(Academic) Community Management in the
            Humanities and Social Sciences for Publishers,
                     Librarians, and Enthusiasts




Sonntag, 25. September 11
Name
         Cornelius Puschmann
       Affiliations
         University of Düsseldorf, Institute for Internet and Society (Berlin)
       Disciplines
         Linguistics/Information Science
       Research interests
         Communication and interaction through digital technology (in general)
         How the internet is impacting scholarship (in particular)
       Web/Twitter
         http://nfgwin.uni-duesseldorf.de
         http://ynada.com ; @coffee001

        #internetresearch #openaccess #digitalhumanities
           #opendata #electronicpublishing #escience


Sonntag, 25. September 11
Where to next?




Sonntag, 25. September 11
what is a community?




                                                      ?
                what is a virtual community?



  what is community management?



                        what‘s special about academic communities?


Sonntag, 25. September 11
Goal:
                            A set of tentative recommendations
                            for supporting virtual communities




Sonntag, 25. September 11
What is a community?

“A group of interacting people, possibly living in close proximity, and
often [..] sharing some common values; [..] social cohesion within a
shared geographical location.“

“Since the advent of the Internet, the concept of community no
longer has geographical limitations, as people can now virtually gather
in an online community and share common interests regardless of
physical location.“
                                                            -Wikipedia




Sonntag, 25. September 11
values
                                                space


                    ideas
                                                        interests
                                     shared
                  occupation
                                                    culture
                                     language

Sonntag, 25. September 11
Academia is a community of practice




Sonntag, 25. September 11
What is a virtual community?

The Internet has become the backbone of communication,
commerce, and media [..] Along with this, the public is transforming.
The mass media and mass audience analyzed by the Frankfurt School
are long past. Today we inhabit multiple, overlapping and global
networks such as user forums, Facebook, Flickr, blogs, and wikis. The
media industry which just a decade ago seemed well-established, is in
flux, facing its greatest challenge ever.
                                                  networkedpublics.org




Sonntag, 25. September 11
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Don‘t confuse a community with its representation




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What (or who) is missing?




Sonntag, 25. September 11
What is community management?

              macro scale
              • planning, building, and supporting a (virtual) community
              micro scale
              • being present
              • listening and reacting to feedback
              • moderating debates
              • addressing criticism
              • policing community rules
              • keeping things tidy


Sonntag, 25. September 11
Sonntag, 25. September 11
Popular (virtual) academic communities
                                  often address simple needs




Sonntag, 25. September 11
What is special about academic communities?

                       • both communities of knowledge and profession
                       • not generally open to amateurs
                       • complex hierarchies/power relations
                       • “invisible“ colleges
                       • conservative technology users
                       • don‘t always embrace change




Sonntag, 25. September 11
Sonntag, 25. September 11
We‘re all part of countless communities




Sonntag, 25. September 11
Sonntag, 25. September 11
Representing them digitally is not always easy




Sonntag, 25. September 11
publications            conferences/events



 (Academic) entities can form around many different things



                 libraries            infrastructures/      institutes
                                          platforms



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Community: grown...




Sonntag, 25. September 11
...or built?




Sonntag, 25. September 11
Do we need ad-hoc networks...




Sonntag, 25. September 11
... or permanent institutions?




Sonntag, 25. September 11
What‘s the right communicative infrastructure?



                            Who makes the rules? Who participates?




Sonntag, 25. September 11
A checklist for (virtual, academic) communities




Sonntag, 25. September 11
Question #1
                            Who are the people I‘m trying to serve?




Sonntag, 25. September 11
Question #1
                            Who are the people I‘m trying to serve?


                                     What are their needs?

                                  What kind of infrastructure
                                  could be helpful to them?
Sonntag, 25. September 11
Question #2
                            How do I reach out to them?




Sonntag, 25. September 11
Question #2
                            How do I reach out to them?


                                  E.g. invite people to
                                brainstorm and discuss,
                             involve them in the process
                                to avoid early mistakes
Sonntag, 25. September 11
Question #3
                            What mix of measures is right for them?




Sonntag, 25. September 11
Question #3
                            What mix of measures is right for them?


                                       E.g. digital tools for
                                      communication and
                                    knowledge management
                                     plus physical meetups
Sonntag, 25. September 11
Question #4
                            Do I need to build any new tools?




Sonntag, 25. September 11
Question #4
                               Do I need to build any new tools?

                            What about everything that‘s already out
                                 there and available for free?

                              If it‘s something that would attract a
                            community, why hasn‘t it been built yet?
Sonntag, 25. September 11
Question #5
        Am I proving a new infrastructure for an existing
     community or “inventing“ a new community altogether?




Sonntag, 25. September 11
Question #5
        Am I proving a new infrastructure for an existing
     community or “inventing“ a new community altogether?

                            a) Does the infrastructure really
                             meet the community‘s needs?

                              b) Will people congregate
                             around the issue I‘ve chosen?
Sonntag, 25. September 11
Question #6
      How are the people I‘m trying to serve involved in the
        planning, designing, implementation and continued
                    operation of the platform?




Sonntag, 25. September 11
Question #6
      How are the people I‘m trying to serve involved in the
        planning, designing, implementation and continued
                    operation of the platform?


                                 Are they part of the team?
                            Are they consulted on a regular basis?


Sonntag, 25. September 11
Question #7
   Am I building a bridge between my platform and existing
   practices and services or am I trying to be revolutionary?




Sonntag, 25. September 11
Question #7
   Am I building a bridge between my platform and existing
   practices and services or am I trying to be revolutionary?


                              Will the users adjust to a
                            completely new (technological/
                                 cultural) paradigm?

Sonntag, 25. September 11
Question #8
             Do I really need to do any (traditional) marketing?




Sonntag, 25. September 11
Question #8
             Do I really need to do any (traditional) marketing?


                             Does the product serve a vital
                            function? If yes, marketing might
                               (partly) take care of itself.

Sonntag, 25. September 11
Question #9
                  Do I have the resources to fulfill my promises?




Sonntag, 25. September 11
Question #9
                  Do I have the resources to fulfill my promises?



                              What kind of funding is at my
                            disposal? Is there a business plan?


Sonntag, 25. September 11
Question #10
      How well does the platform or service I provide scale?




Sonntag, 25. September 11
Question #10
      How well does the platform or service I provide scale?


                            What if I succeed and thousands
                            of people join my community --
                                will I be able to keep up a
                               sufficient quality of service?
Sonntag, 25. September 11
Merci beaucoup pour votre attention!




Sonntag, 25. September 11

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(Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts

  • 1. (Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts Sonntag, 25. September 11
  • 2. Name Cornelius Puschmann Affiliations University of Düsseldorf, Institute for Internet and Society (Berlin) Disciplines Linguistics/Information Science Research interests Communication and interaction through digital technology (in general) How the internet is impacting scholarship (in particular) Web/Twitter http://nfgwin.uni-duesseldorf.de http://ynada.com ; @coffee001 #internetresearch #openaccess #digitalhumanities #opendata #electronicpublishing #escience Sonntag, 25. September 11
  • 3. Where to next? Sonntag, 25. September 11
  • 4. what is a community? ? what is a virtual community? what is community management? what‘s special about academic communities? Sonntag, 25. September 11
  • 5. Goal: A set of tentative recommendations for supporting virtual communities Sonntag, 25. September 11
  • 6. What is a community? “A group of interacting people, possibly living in close proximity, and often [..] sharing some common values; [..] social cohesion within a shared geographical location.“ “Since the advent of the Internet, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location.“ -Wikipedia Sonntag, 25. September 11
  • 7. values space ideas interests shared occupation culture language Sonntag, 25. September 11
  • 8. Academia is a community of practice Sonntag, 25. September 11
  • 9. What is a virtual community? The Internet has become the backbone of communication, commerce, and media [..] Along with this, the public is transforming. The mass media and mass audience analyzed by the Frankfurt School are long past. Today we inhabit multiple, overlapping and global networks such as user forums, Facebook, Flickr, blogs, and wikis. The media industry which just a decade ago seemed well-established, is in flux, facing its greatest challenge ever. networkedpublics.org Sonntag, 25. September 11
  • 11. Don‘t confuse a community with its representation Sonntag, 25. September 11
  • 13. What (or who) is missing? Sonntag, 25. September 11
  • 14. What is community management? macro scale • planning, building, and supporting a (virtual) community micro scale • being present • listening and reacting to feedback • moderating debates • addressing criticism • policing community rules • keeping things tidy Sonntag, 25. September 11
  • 16. Popular (virtual) academic communities often address simple needs Sonntag, 25. September 11
  • 17. What is special about academic communities? • both communities of knowledge and profession • not generally open to amateurs • complex hierarchies/power relations • “invisible“ colleges • conservative technology users • don‘t always embrace change Sonntag, 25. September 11
  • 19. We‘re all part of countless communities Sonntag, 25. September 11
  • 21. Representing them digitally is not always easy Sonntag, 25. September 11
  • 22. publications conferences/events (Academic) entities can form around many different things libraries infrastructures/ institutes platforms Sonntag, 25. September 11
  • 40. Do we need ad-hoc networks... Sonntag, 25. September 11
  • 41. ... or permanent institutions? Sonntag, 25. September 11
  • 42. What‘s the right communicative infrastructure? Who makes the rules? Who participates? Sonntag, 25. September 11
  • 43. A checklist for (virtual, academic) communities Sonntag, 25. September 11
  • 44. Question #1 Who are the people I‘m trying to serve? Sonntag, 25. September 11
  • 45. Question #1 Who are the people I‘m trying to serve? What are their needs? What kind of infrastructure could be helpful to them? Sonntag, 25. September 11
  • 46. Question #2 How do I reach out to them? Sonntag, 25. September 11
  • 47. Question #2 How do I reach out to them? E.g. invite people to brainstorm and discuss, involve them in the process to avoid early mistakes Sonntag, 25. September 11
  • 48. Question #3 What mix of measures is right for them? Sonntag, 25. September 11
  • 49. Question #3 What mix of measures is right for them? E.g. digital tools for communication and knowledge management plus physical meetups Sonntag, 25. September 11
  • 50. Question #4 Do I need to build any new tools? Sonntag, 25. September 11
  • 51. Question #4 Do I need to build any new tools? What about everything that‘s already out there and available for free? If it‘s something that would attract a community, why hasn‘t it been built yet? Sonntag, 25. September 11
  • 52. Question #5 Am I proving a new infrastructure for an existing community or “inventing“ a new community altogether? Sonntag, 25. September 11
  • 53. Question #5 Am I proving a new infrastructure for an existing community or “inventing“ a new community altogether? a) Does the infrastructure really meet the community‘s needs? b) Will people congregate around the issue I‘ve chosen? Sonntag, 25. September 11
  • 54. Question #6 How are the people I‘m trying to serve involved in the planning, designing, implementation and continued operation of the platform? Sonntag, 25. September 11
  • 55. Question #6 How are the people I‘m trying to serve involved in the planning, designing, implementation and continued operation of the platform? Are they part of the team? Are they consulted on a regular basis? Sonntag, 25. September 11
  • 56. Question #7 Am I building a bridge between my platform and existing practices and services or am I trying to be revolutionary? Sonntag, 25. September 11
  • 57. Question #7 Am I building a bridge between my platform and existing practices and services or am I trying to be revolutionary? Will the users adjust to a completely new (technological/ cultural) paradigm? Sonntag, 25. September 11
  • 58. Question #8 Do I really need to do any (traditional) marketing? Sonntag, 25. September 11
  • 59. Question #8 Do I really need to do any (traditional) marketing? Does the product serve a vital function? If yes, marketing might (partly) take care of itself. Sonntag, 25. September 11
  • 60. Question #9 Do I have the resources to fulfill my promises? Sonntag, 25. September 11
  • 61. Question #9 Do I have the resources to fulfill my promises? What kind of funding is at my disposal? Is there a business plan? Sonntag, 25. September 11
  • 62. Question #10 How well does the platform or service I provide scale? Sonntag, 25. September 11
  • 63. Question #10 How well does the platform or service I provide scale? What if I succeed and thousands of people join my community -- will I be able to keep up a sufficient quality of service? Sonntag, 25. September 11
  • 64. Merci beaucoup pour votre attention! Sonntag, 25. September 11