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Grand Mart Retail
Success story of Dammam store leveraging digital
Grand Mart Group
• Established in 1970’s.
• Major market share of wholesale
and retail distribution business of
FMCG in Qatar.
• Other Verticals: Catering supplies,
IT & IT enabled services,
Restaurants, Travel & Tourism and
Refrigeration & AC.
Competitor Landscape
38 km @ Khobar
<10 km @ Dammam (Mobiles)
<10 km @ Dammam (Mobiles)
<10 km @ Dammam
<2 km @ Dammam
<2 km @ Dammam
Weekly Goal
25,000 Foot Falls
6,250 Bills
Pre Launch Launch
Continuous
Marketing
Campaigns
In Store
Campaigns
Grand Mart Hyper Plus Market - Dammam
Promotion Segmentation
Pre Launch
Social media campaigns to
excite the target audience with
plus promises.
Customer Messages Starts Pouring In
Launch
Average in first 3 days of
launch.
- 26800 foot falls per day
- 6700 bills per day
First 15 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
Bills
Opening pull has steeped down to 1800 bills / day.
Time to start In Store & Mega Marketing Campaigns.
Campaigns
Enabled Mega promotions
with pricy gifts.
In Store
Face painting competition for
children.
In Store
Cool Kids Campaign
In Store
Dandy Ice Cream Challenge
Established Strong Customer Connect
4.6 of 5 rated good
First 30 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
Bills
In Store & Mega Marketing Campaigns boosted daily bills to 3500 from 1800.
We proudly surpassed the initial set goal!
• 98,000 Foot Falls / Week
• 14,000 Bills / Week
• Digital contributed 70% of walk ins
WE MAKE IDEAS FLY
askus@codelattice.com | www.codelattice.com
The contents of this document are proprietary and confidential to Codelattice and may not be disclosed in whole or in part at any time, to any
third party without the prior written consent of Codelattice.
© 2015 Codelattice. All rights reserved. Copyright in the whole and any part of this document belongs to Codelattice. This work may not be
used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior
written consent of Codelattice.

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Codelattice Success Story - Grand Mart Retail

  • 1. Grand Mart Retail Success story of Dammam store leveraging digital
  • 2. Grand Mart Group • Established in 1970’s. • Major market share of wholesale and retail distribution business of FMCG in Qatar. • Other Verticals: Catering supplies, IT & IT enabled services, Restaurants, Travel & Tourism and Refrigeration & AC.
  • 3. Competitor Landscape 38 km @ Khobar <10 km @ Dammam (Mobiles) <10 km @ Dammam (Mobiles) <10 km @ Dammam <2 km @ Dammam <2 km @ Dammam
  • 4. Weekly Goal 25,000 Foot Falls 6,250 Bills
  • 5. Pre Launch Launch Continuous Marketing Campaigns In Store Campaigns Grand Mart Hyper Plus Market - Dammam Promotion Segmentation
  • 6. Pre Launch Social media campaigns to excite the target audience with plus promises.
  • 8. Launch Average in first 3 days of launch. - 26800 foot falls per day - 6700 bills per day
  • 9. First 15 Days of Operation 0 1000 2000 3000 4000 5000 6000 7000 8000 Bills Opening pull has steeped down to 1800 bills / day. Time to start In Store & Mega Marketing Campaigns.
  • 11. In Store Face painting competition for children.
  • 12. In Store Cool Kids Campaign
  • 13. In Store Dandy Ice Cream Challenge
  • 14. Established Strong Customer Connect 4.6 of 5 rated good
  • 15. First 30 Days of Operation 0 1000 2000 3000 4000 5000 6000 7000 8000 Bills In Store & Mega Marketing Campaigns boosted daily bills to 3500 from 1800.
  • 16. We proudly surpassed the initial set goal! • 98,000 Foot Falls / Week • 14,000 Bills / Week • Digital contributed 70% of walk ins
  • 17. WE MAKE IDEAS FLY askus@codelattice.com | www.codelattice.com The contents of this document are proprietary and confidential to Codelattice and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Codelattice. © 2015 Codelattice. All rights reserved. Copyright in the whole and any part of this document belongs to Codelattice. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior written consent of Codelattice.