Grand Mart Retail opened a new hypermarket store in Dammam, Saudi Arabia. Through an initial digital marketing campaign and later in-store promotional events, the store was able to exceed its weekly goals of 25,000 footfalls and 6,250 bills. Digital campaigns contributed to 70% of walk-ins. In the first 30 days, daily bills increased from 1,800 to 3,500 after implementing in-store promotions, helping the store surpass its 14,000 weekly bill goal.
2. Grand Mart Group
• Established in 1970’s.
• Major market share of wholesale
and retail distribution business of
FMCG in Qatar.
• Other Verticals: Catering supplies,
IT & IT enabled services,
Restaurants, Travel & Tourism and
Refrigeration & AC.
3. Competitor Landscape
38 km @ Khobar
<10 km @ Dammam (Mobiles)
<10 km @ Dammam (Mobiles)
<10 km @ Dammam
<2 km @ Dammam
<2 km @ Dammam
9. First 15 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
Bills
Opening pull has steeped down to 1800 bills / day.
Time to start In Store & Mega Marketing Campaigns.
15. First 30 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
Bills
In Store & Mega Marketing Campaigns boosted daily bills to 3500 from 1800.
16. We proudly surpassed the initial set goal!
• 98,000 Foot Falls / Week
• 14,000 Bills / Week
• Digital contributed 70% of walk ins