1. Delivering Economic Growth
Steve Allen
Coast to Capital Board Member

2. Agenda
• Your feedback from September Forum
• Actions we have taken
• Feedback
• A personal perspective
• Looking forward

3. Your Endorsement
• Enterprise and International Trade endorsed
as broad priorities
• The quality of jobs is important
• Engagement through Forum and the area
partnerships to articulate role and deliver
priorities
• Broadband should be an additional short-term
priority

4. Confidence to Drive Ahead
• Broadband was immediately addressed –
Upper Tier Authorities to make investments
• Progress on Enterprise and International Trade

5. Your Ideas – Enterprise
• Enterprise & Entrepreneurship in Education
– Entrepreneurial skills will enhance
employability
– Enterprise education ‘wrapped around’ HE
and FE and not restricted to business
studies
– ‘Chain of inspiration’ from HE to FE and
schools

6. Enterprise Strategies
Young people and enterprise
ACTION:
• We have developed plans for the teaching of
Enterprise and Entrepreneurship
“Embedding entrepreneurial ideas within education not only identifies
the entrepreneurs, but also those with other specialist skills essential
for business success. This work will support young people in
creating their own futures.”
Russell Strutt, Principal, Central Sussex College and Board Member

7. Your Ideas – Enterprise
• Community intervention addressing areas of
low enterprise performance
– Target areas as well as target groups
– Home-based businesses
– Supporting existing businesses
– Generations of worklessness

8. Enterprise Strategies
Tackling areas and groups with low levels of enterprise
ACTION :
• Project Embed set up to equip volunteers working in the
community with the skills to increase the opportunities for
enterprise
• Partners include: Chichester College; Women’s Wisdom; Worthing,
Arun and Chichester CVS; Northbrook College and the University of
Chichester
“By working in this way, we can develop enterprise thinking and build
confidence, knowledge and advocacy skills to support others to build
new enterprises.”
Juliette Green, Coast to Capital Board
Member

9. Enterprise Strategies
Business growth through entrepreneurship
ACTION:
• Consultation event planned for suppliers to
high growth businesses – May 2012
“Innovation drives high growth business success. We have all the elements in the
Coast to Capital area to support business innovation including
entrepreneurial expertise, great universities and high quality support
organisations. We need to support the development of intelligent engagement
between them and to position Coast to Capital as one of the best places in the
UK to start or expand or bring high growth businesses.”
Phil Jones, Coast to Capital Board Member

10. Your Ideas – Internationalisation
• Not just exports of goods – inward investment
• Raising awareness and aspirations
• Adequate support services – capacity &
capability
• Understanding clusters and sectors
• Focus on SMEs
• Broadband

11. Internationalisation Strategies
• We are targeting Foreign Direct Investment
• An International Trade Conference will be held
on 20th March 2012 for service providers to
help SMEs plan for international trade
• We aim to grow International Business
Tourism – already worth £3.67bn

12. Internationalisation Strategies
“Coast to Capital is not a delivery organisation, but we are working with
other organisations on these three strategies to build support and
inspiration for companies wishing to trade internationally.
Co-ordinating FDI activities with our five area partnerships will help to
convince overseas investors that Coast to Capital is the area for foreign
investment, while developing opportunities for international business
tourism by (for example) promoting conference venues within the lovely
countryside close to Gatwick airport, will bring more jobs and
opportunities to the Coast to Capital area.”
Iain Shepherd, Coast to Capital Board Member

13. Growing Places Fund
• Government to provide £500m to address
infrastructure constraints, promote economic
growth and delivery of jobs and houses
• Our Growing Places Investment Committee is
reviewing applications for £16m
"The Growing Places fund is an exciting initiative that will unlock stalled
projects. Enabling these projects to start will boost economic growth and add
value to the economy.
The fund is designed to revolve so it is expected that most or all of the money will
be paid back, and we are aiming for a return on our investment."
Tim Wates, Vice Chairman of Coast to Capital

14. How does it all fit?

15. Feedback as a Board Director
• Open to ideas, not a talking shop
• Agile, transparent, flexible, open-minded
• Leading the way – best practice
• Work of Director and officers, LA Economic
Development teams and area partnerships
• Scanning the horizon – intelligence
• Functional economic area - infrastructure,
jobs, housing, population, space

16. Challenges of Being an Area Champion
• Uniting business, public and community
interest
• Gaining understanding of primary challenges
our territory faces and knowledge of key
spacial opportunities
• Overall jobs growth – through strategic
objectives of enterprise and international trade
• Not taking over: influencing, lobbying,
connecting, nudging, sharing, co-ordinating

17. Activities as a Board Member
• Conferences and consultation events, MPs and
Councillors
• Ports - in context of LEP economy
• City Employment & Skills Steering Group
• Growing Places Investment & Finance Committees
• Economic Development Commission
• Brighton & Hove Economic Partnership and LDC
• Support for Northbrook College

18. Communications and Engagement
• Business – businesses and business leaders
• Strategic – knowledge sharers, events
partners, funders
• Activities – ongoing events that impact
knowledge, drive and activity
• Area Partnerships – events and objectives
• Other Stakeholders & Press ...

19. How You Can Support Coast to Capital
• Provide expertise and resource
• Share existing events or help us plan new
events
• Sponsor activities, provide event support
• Attend events
• Promote Coast to Capital to colleagues,
partners, suppliers and local business
• Go online to www.coast2capital.org.uk

20. Questions
The Coast to Capital Forum in September 2011 endorsed the
overall priorities and focus on two strategic priorities.
• Are we still on track and sufficiently focused on enterprise and
internationalisation?
• Has anything changed which would mean there are now further
things on which Coast to Capital should be directing attention?
• How can we make even better use of the Area Partnership
structure and other existing partnerships and structures?