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ABOUT ME
I’m an independent designer and




                                    M
work with design studios around
the country as well as with my
own clients.

I live in Chicago, IL.

I’m also co-founder and Creative
Director for Gapers Block, a site               CHICAGO
that’s all Chicago, all the time.   CITY OF BROAD SHOULDERS & HUMBLE DREAMS
WEIGHTSHIFT.COM   NZRN.COM
ABOUT THIS
PRESENTATION
ABOUT THIS PRESENTATION

          CRITICAL THINKING.
              CONCEPTS.
              METHODS.
                IDEAS.

    YOU ALREADY HAVE THE TOOLKIT.
ABOUT THIS PRESENTATION


  Tips and techniques fortify any designer’s
  toolkit but thinking critically about a
  design is as important as the tools and
  skills needed to produce it.
WHAT DOES IT MEAN?
WHAT DOES IT MEAN?



       Ludwig Mies van der Rohe said:
     “God is in the Details.”
WHAT DOES IT MEAN?



                We say:
    “Design is in the details.”
WHAT DOES IT MEAN?


         “Design is in the details.”
      We say it all the time.
      It’s a common phrase.
WHAT DOES IT MEAN?



  The small parts make up the
             whole.
WHAT DOES IT MEAN?



     Little things make a big
             difference.
WHAT DOES IT MEAN?




  You are the sum of all parts.
WHAT DOES IT MEAN?




         And so is design.
WHAT DOES IT MEAN?



     Ludwig Mies van der Rohe also said:
           “Less is more.”
WHAT DOES IT MEAN?
             It means that:
           We care.
          We listen.
     We solve problems.
   We take pride in our work.
WHAT DOES IT
 LOOK LIKE?
WHAT DOES IT LOOK LIKE?




                 NOT THIS




DETAILS
Men’s Lifestyle Magazine
WHAT DOES IT LOOK LIKE?



        NOT THIS
        EITHER



MICROSOFT WORD W/ ALL TOOLBARS
Jeff Attwood, Coding Horror
WHAT DOES IT LOOK LIKE?




PINCH
Craig Berman
WHAT DOES IT LOOK LIKE?




Course 03: BEANS
ALINEA Restaurant
Grant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?




Course 05: SALSIFY
ALINEA Restaurant
Grant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?




Course 17: LAMB
ALINEA Restaurant
Grant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?




HALLOWEEN COSTUME
Myself as Lance Armstrong
WHAT DOES IT LOOK LIKE?




PROPOSED KIKKOMAN AD
David Munson, Photographer
WHAT DOES IT LOOK LIKE?




HOTEL MAX
Seattle
WHAT DOES IT LOOK LIKE?




UNIVERSAL CLEANERS
Key West, Florida
WHAT DOES IT LOOK LIKE?




RAPHA SOFTSHELL
Rapha Cycling
WHAT DOES IT LOOK LIKE?




RAPHA SOFTSHELL
Rapha Cycling
WHAT DOES IT LOOK LIKE?




TRIAX VAPOR 300
Nike
FOR DESIGNERS
A CHECKLIST
  & GUIDE
A CHECKLIST & GUIDE:

                      05 STEP IN, STEP OUT,
01 EXPERIMENT
                      STEP BACK: BALANCE

02 CHOICES            06 BE YOUR OWN CRITIC

                      07 COMPLEXITY IN
03 STAY CONSISTENT
                      SIMPLICITY: LESS IS MORE

                      08 OBSESSION IS
04 COMPLETENESS
                      HEALTHY
01 EXPERIMENT
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
02 CHOICES
03 STAY CONSISTENT
04 COMPLETENESS
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
05 STEP IN, STEP OUT,
STEP BACK: BALANCE
06 BE YOUR
OWN CRITIC
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
07 COMPLEXITY
 IN SIMPLICITY:
  LESS IS MORE
08 OBSESSION IS
    HEALTHY
AND FINALLY:

   THOUGHTS,
BREAKTHROUGHS &
  REVELATIONS
QUESTIONS
    &
ANSWERS
THANKS

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Sxs Wi2008 Design Is In The Details