1. Tech Marketing in 2010:
Investment and Budgeting Trends,
Forecast, and Essential Guidance
Rich Vancil
Vice President, CMO Advisory Service
Executive Advisory Group, IDC
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Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
2009 IDC Directions
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
2009 IDC Directions
2009 IDC Directions
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Let’s look at the classic tech marketing organization. We describe three pillars of marketing . In some cases these pillars have equal weight in terms of the dollars of marketing throughput and the allocation of personnel. But in too many cases we see that corporate marketing is somewhat bloated. It carries 45 or 50% of the total budget.
Let’s look at the classic tech marketing organization. We describe three pillars of marketing . In some cases these pillars have equal weight in terms of the dollars of marketing throughput and the allocation of personnel. But in too many cases we see that corporate marketing is somewhat bloated. It carries 45 or 50% of the total budget.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Title of Presentation Client Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.