Constance N. Cascaddan
2316 East Reservoir Boulevard, Peoria, IL 61614
cnoelcas@gmail.com / (309) 857-2235
BUSINESS DEVELOPMENT PROFESSIONAL
Communication Technology Solutions • Convergence Management • Business Systems
Consulting
Dynamic, high-performance professional with a proven ability to consult, manage and sell with an
aggressive drive for superior results. Broad marketing experience in multiple industries and verticals with
special expertise in direct mail and financial service. Consistently proven ability to hit the ground running,
handle multiple and shifting priorities while producing exceptional results within a short period of time.
General Strengths:
• Account Management • Strategic Relationship Management • Solution Specification & Design
• Contract Negotiation • New Business Development • Technical Ambiguity Resolution
• RFP/RFQ Management • Master Service Agreement Negotiation • Needs-Based Assessments
• Project Management • Solutions Selling Approach • Strategic Planning
Technology-Based Strengths:
• SONET, OCx, DSx • ATM, Frame Relay • MPLS, IP-VPN, MAN
• CISCO, ADTRAN, ShoreTel, Avaya • IP Telephony • Technology Conversion
• POTS/PRI/Centrex/Toll Free • Co-Location / Hosting • Wireless / Mobility Systems
PROFESSIONAL EXPERIENCE
MIDLAND INFORMATION RESOURCES 2013 - Present
Global provider of content management solutions, digital print, print on demand programs.
Director, Business Development
Recruited to market and sell solutions to industry associations, higher education, financial service and
training and development marketing. Additionally, assume responsibility for existing accounts as well as
prospect and develop new accounts.
Perform market assessments, competitor analyses and create reports and pricing strategies.
Draw conclusions from market and customer assessments to advise the VP of Marketing.
Use consultative approach to create new solutions that address needs of the clients.
Identify opportunities by analyzing business process improvement potential for existing and
prospective clients.
Convey a sense of expertise in custom media management solutions for companies with needs for
short-run, on-demand digital print and electronic media distribution.
Utilize a CRM system as the key repository for all client activities.
Meet and exceed monthly, quarterly and annual revenue goals set by the company.
Develop a strategic plan that actively manages short and long term leads both personally generated
and referred by the inside sales team.
Support and execute efforts to consistently grow the base of referral sources.
Develop new project proposals and advance projects through the sales process.
Demonstrate and sell complex communication products and services including variable data printing,
direct mail, print on demand, web to print, packaging, product development, logistics solutions, POS
programs, digital printing, content creation and delivery, print fulfillment and web/print campaign
creation.
RR DONNELLEY & SONS 2010 - 2013
Global provider of integrated communications, supply chain services & worldwide logistics solutions.

Senior Account Director
Recruited to assume responsibility for existing key accounts and new account development. Lead a cross-
functional team to deliver innovative communications products and services to large business customers.
Rookie of the Year - 2010
Discover and respond to large, complex RFPs within existing and new accounts.
Close sales opportunities through the creation and delivery of custom presentations targeting all
connected stake-holders from C level executives to purchasing analysts.
Create and implement competitive pricing strategies based on current market conditions.
Effectively manage $5 million in A/R for account multi-national account base
Negotiate and maintain complex Master Services Agreements.
Maintain and grow current account base relationship building activities, cold-calling and digital and live
networking.
Utilize multiple customer service, sales tracking and business reporting systems to manage and
facilitate excellent customer relationships.
Demonstrate and sell complex communication products and services including variable data printing,
direct mail, print on demand, web to print, packaging, product development, logistics solutions, POS
programs, digital printing, content creation and delivery, print fulfillment and web/print campaign
creation.
PAETEC 2008 - 2010
Acquired by Windstream in 2011; Telecommunications company delivering voice and data
communications services to businesses in the United States.
Senior Account Executive
Recruited to expand sales team after acquisition of McLeodUSA. Given full accountability for planning and
executing regional healthcare vertical market sales strategy, identifying and capturing key accounts, and
establishing a competitive market position.
Met and exceeded annual sales targets through the use of cold calling, lead generation and
networking.
Led a cross-functional team representing engineering, project management, service delivery and
customer service to increase new sales revenue in region by 28%.
Defined vertical target markets and developed comprehensive positioning and pricing strategy.
Conceived and managed low-cost marketing campaigns building a strong awareness despite limited
budget. telecommunications products and services in the marketplace to new business customers
through organized planning, researching and prospecting activities
Understand, demonstrate and sell voice and data communication technology products and services
including VoIP, MPLS, SONET security, dedicated Internet access, IP telephony (CISCO, Allworx,
Nortel, Shoretel, ADTRAN, Avaya), hosted services, communication management software, financing,
fixed wireless, custom co-location services and energy consultation.
AT&T 2004 - 2008
Fortune 500 company providing telecommunications products and services worldwide.
Regional Sales Manager - Major Accounts
Promoted to recruit, train, develop and lead sales and account management team in rigorous and
competitive market during SBC acquisition of AT&T. Given full responsibility to promote and manage
change in culture, systems and operations while maintaining stellar sales and account management
performance.
Led award-winning sales and account management team to perform at 125% of objective, sending
45% of team members to AT&T Diamond Club annual trip.
Led team to increase customer experience evaluation (CEE) by 150% in six months.
Led two overlay sales teams to provide technical and engineering support to core team.

Mentor cross-functional teams to deliver technical, cohesive, multi-tiered solutions to customers
including services such as basic voice products, VoIP, Mobility products and services, MPLS, SONET,
metro-Ethernet, dedicated hosting, wireless network backup and service.
Account Manager - Major Accounts
Recruited to assume and manage established module of 150 regional business accounts assuming full
responsibility for achievement of 11% annual revenue growth, maintenance of outstanding customer
satisfaction while acting as involved and effective customer advocate.
Establish and maintain relationships within assigned customer base, performing at 175% of objective
and attaining President's Club status within less than 24 month in the industry.
Identify, discover, design and sell voice and data communication technology products and services
including VoIP, Internet access, security, hosting, IP Telephony (CISCO, Nortel, Shoretel, ADTRAN,
Avaya), MPLS, SONET, metro Ethernet services with focus on strategic bundle.
Act as subject matter expert for team in regard to internal systems and new technology.
Lead overlay sales and support team to generate proposals including TCO/ROI
FELDMAN PRINTING, INC 2000 - 2004
Regional offset printing company in business for more than thirty years.
Business Development Manager
Re-established successful account relationships that had been inactive for over a year.
Generated annual revenue representing over 35% of total company revenue within one year.
Expert in all aspects of hands-on client service and business development including needs analysis,
suggestive/strategic selling, and maximizing client potential.
Prospected for new business through cold-calling and networking.
Developed special programs with select clients to increase targeted product sales.
ROBESON’S INC. 1998 - 2000
Established regional real estate development and management firm specializing in private collegiate
housing.
Sales Manager
Opened new collegiate residential facility.
Achieved target goal of 88% occupancy within two months.
Total facility management including building engineering, network support, resident life staffing
and community relations.
Developed and maintained essential strategic relationships with area educational institutions.
Directed facility programming to enhance resident life.
ROYSE & BRINKMEYER, INC. 1996 - 1998
Large regional rental property management firm.
Director of Sales and Property Management
Reversed vacancy crisis by increasing sales by 25% within nine months representing a 30%
increase in annual revenue.
Recruited , trained, led and managed sales staff of twelve members.
Developed and implemented sales strategies, quota system and employee incentive programs;
monitor trends in sales performance.
Overhauled the company’s sales information systems.
EDUCATION, TRAINING & CERTIFICATIONS
UNIVERSITY OF PHOENIX - Bachelor of Science, Marketing
Microsoft Office power user - Outlook, Word, Excel, PowerPoint, Visio
Attended numerous sales and management related training courses, seminars and workshops