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How Urban Outfitters is such a hit, despite controversy

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Full story: http://cnnmon.ie/1E5X4D0
Urban Outfitters has a history of doing dumb things. That hasn't changed lately.
Last month, the company was criticized for selling a tapestry that many thought looked too much like a Nazi concentration camp uniform.
Still, customers don't seem to be turned off by the controversies. And neither does Wall Street.
Shares of Urban Outfitters (URBN) surged 11.5% on Tuesday while the broader market suffered its worst day of the year. Why? The company reported record sales. Earnings topped forecasts.
The stock is now the fourth best performer in the S&P 500.
So my hat's off to Urban Outfitters for getting back on track. For now, the turnaround story is intact. Customers are happy and so are investors.
I still think the company needs to be careful though.

Veröffentlicht in: Business, Einzelhandel
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