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5 Ways to Create More Profitable Content Israel

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Get started today on your quest to create more profitable content. Presented in Tel Aviv, Israel at #contentsummit15

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5 Ways to Create More Profitable Content Israel

  1. 1. FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY A 15 MINUTE PRESENTATION: CHRIS MOODY / ORACLE MARKETING CLOUD CONTENT SUMMIT ISRAEL – TEL AVIV – DECEMBER 2015 - 1 - 2 - 3 - 4 - 5
  2. 2. @CNMOODY @ORACLEMKTGCLOUD FEEL FREE TO HECKLE, ENGAGE, CONNECT, SHARE, ETC.
  3. 3. @CNMOODY
  4. 4. @CNMOODY
  5. 5. @CNMOODY
  6. 6. WHAT IS PROFITABLE CONTENT? HINT: THIS REQUIRES WORKING WITH AND UNDERSTANDING SALES.
  7. 7. @CNMOODY An intro to Sales 47% of Sales reps would rather deliver a presentation without their underwear than without their tablet
  8. 8. @CNMOODY An intro to Sales 64% of reps prepare for their meetings in the car and 44% prepare in the prospect’s parking lot
  9. 9. @CNMOODY An intro to Marketing 88% of CMOs lack an integrated view of the customer
  10. 10. @CNMOODY An intro to Marketing 65% of CMOs can’t measure ROI for digital marketing in 2014
  11. 11. @CNMOODY An intro to Sales and Marketing 71% of reps receive materials from marketing, but 42% say they aren't involved at all in the development process
  12. 12. @CNMOODY “I never blame myself when I'm not hitting. I just blame the bat and if it keeps up, I change bats. After all, if I know it isn't my fault that I'm not hitting, how can I get mad at myself?”
  13. 13. PROFITABLE CONTENT CONVERTS AND CREATES REVENUE HINT: THIS STILL REQUIRES WORKING WITH SALES.
  14. 14. @CNMOODY Digital content 2008 1 trillion pages
  15. 15. @CNMOODY Digital content 2013 30 trillion pages
  16. 16. @CNMOODY Digital content 2015 60 trillion pages
  17. 17. @CNMOODY TYPES OF CONTENT3 High Effort Medium Effort Low Effort TRADITIONAL BLOG AND PAID CONTENT Q&A CONTENT USER CONTENT (UGC)
  18. 18. @CNMOODY Effort Content HIGH 66% 10% 5% 1% 18% SEARCH DIRECT REFERRAL SOCIAL OTHER 66% FROM SEARCH / HIGH EFFORT CONTENT $21 - $2,000
  19. 19. @CNMOODY Effort Content MEDIUM 80% 14% 4% 1% SEARCH DIRECT REFERRAL SOCIAL OTHER 80% FROM SEARCH / MEDIUM EFFORT CONTENT 1%$10
  20. 20. @CNMOODY Effort Content LOW 20% 32% 10% 21% SEARCH DIRECT REFERRAL SOCIAL OTHER BEST DISTRIBUTION OF TRAFFIC / LOW EFFORT CONTENT 17% $2
  21. 21. @CNMOODY Conversion Rate EFFORT CONTENT HIGH VISITS LEADS CUSTOMERS 3.8% 3.65% SOURCE: COMPENDIUM CONVERSIONS
  22. 22. @CNMOODY Conversion Rate EFFORT CONTENT MEDIUM CUSTOMERS 11.4% 5.62% SOURCE: COMPENDIUM VISITS LEADS 3.8% 3.65% CONVERSIONS
  23. 23. @CNMOODY Conversion Rate VISITS LEADS EFFORT CONTENT LOW CUSTOMERS 9.1% 13.5% SOURCE: COMPENDIUM 11.4% 5.62% 3.8% 3.65% CONVERSIONS
  24. 24. “YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.” JAY BAER
  25. 25. FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY - 1 - 2 - 3 - 4 - 5
  26. 26. @CNMOODY Brainstorm with entire staff on questions they hear every day “They Ask, You Answer” 1 - 1 - 2 - 3 - 4 - 5
  27. 27. Des Williams | Lighting & Landscaping
  28. 28. @CNMOODY Interview your colleagues and partners 2 - 1 - 2 - 3 - 4 - 5
  29. 29. @CNMOODY
  30. 30. @CNMOODY Eliminate the fear of the blinking cursor
  31. 31. @CNMOODY Host your first company Blogathon3 - 1 - 2 - 3 - 4 - 5
  32. 32. @CNMOODY 1. Brainstorm every question 2. Assign to employees + 90 mins/day 3. 4.5 hours each over 3 days = 100+ blog posts – Kirk Drake, CEO, Ongoing Operations
  33. 33. @CNMOODY Three steps to $500k to $1m impact in year one. – Kirk Drake, CEO, Ongoing Operations
  34. 34. @CNMOODY Stop trying to hit homeruns 4 - 1 - 2 - 3 - 4 - 5
  35. 35. @CNMOODY Since 1901, there are only 45 players with a season with more homeruns than strikeouts.
  36. 36. @CNMOODY Surround homeruns with tons of base hits. • Part 1 - Featured Asset & Outbound Part 2 – Webcast Promotion OUTBOUND: Email and Landing Page featuring the new essentials program and the eBook. Responsive design. FEATURED ASSET: First of a series of meaty guides, this ebook features discussion and best practices around content marketing.
  37. 37. @CNMOODY “Surround 30 yard screamers with 6 yard tap-ins.” – Localized by @Mike_McGrail
  38. 38. @CNMOODY Turn your email into content 5 - 1 - 2 - 3 - 4 - 5
  39. 39. @CNMOODY EMAIL IS A SOURCE OF CONTENT.
  40. 40. @CNMOODY BLOG POST VS. EMAIL INBOX
  41. 41. @CNMOODY RECAP: Five ways to create more profitable content today 1. Brainstorm with staff 2. Interview your colleagues 3. Have a Blogathon 4. Stop trying to hit homeruns or 30 yard screamers 5. Turn your email into content
  42. 42. @CNMOODY bit.ly/MMEcontent
  43. 43. @CNMOODY STUCK AND NEED HELP? YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK. LINKEDIN: /IN/CHRISMOODY TWITTER: @CNMOODY

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